Author: Dopstart
Google Meridian: ROI and Marketing Mix Modeling
Are you really measuring the effectiveness of your investments? Do you ever wonder if your marketing activities are truly generating the return on investment you expect? Do you feel that part of your budget is being wasted on advertising channels that aren’t effective? Would you like to clearly understand the contribution each channel makes to…
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Fashion E-commerce: Winning Strategies for 2030
Is your fashion e-commerce struggling to generate steady sales? Have you noticed advertising costs increasing while margins keep shrinking? Do you wonder how to stand out in an increasingly crowded and competitive market? These are not isolated concerns—they are the very challenges many fashion retailers face today. According to the Future of E-commerce in Fashion report by Deloitte…
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Facebook Dating bets on AI: no more endless swipes, hello “Meet Cute”
Artificial intelligence transforms the online dating experiencThe arrival of the AI assistant Meta has announced a major upgrade for Facebook Dating: the launch of an AI assistant designed to make finding the right partner easier. The aim is simple: reduce swipe fatigue and create more authentic connections. Users can interact with the assistant through natural prompts, such as: “Find me a…
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Logo for “Impresa Commercio e Distribuzione”
We designed the new logo for Impresa Commercio e Distribuzione, a brand created to communicate solidity, dynamism, and innovation in the commerce sector. The graphic element is built as a three-dimensional cube, a symbol of stability and organization, while also being open and modular to represent the flexibility required in the modern distribution industry. The chosen…
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Gemini comes to Google Meet: the AI assistant that transforms video meetings
Real-time notes, smart summaries, and instant search: how Google is reshaping Meet with Gemini A new era for video conferencing Google keeps investing in artificial intelligence to improve its suite of apps. After Docs, Gmail, and Drive, it’s now time for Google Meet to take a leap forward thanks to Gemini, the AI assistant at the heart of Google’s strategy.…
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TikTok in Italy: 23.9 Million Users and New Business Opportunities
From entertainment to shopping, the platform turns passions into real actions TikTok’s growth in Italy In the first half of 2025, TikTok reached 23.9 million monthly users in Italy and over 200 million across Europe. As highlighted by Christina Lundari, country manager for TikTok Italy, the platform’s new mission is “to provide solutions that help brands sell their products directly on…
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The Future of Video: 4 Behaviors of Italian Viewers on YouTube
How new viewing habits are shaping digital marketing strategies Do you really know how your viewers behave? Have you ever wondered why your videos don’t deliver the results you expect, despite your efforts and investments? Or why your competitors, with fewer resources, seem to connect better with the audience on YouTube? Have you asked yourself whether you’re using…
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Google Question Fringe Score: What It Really Means
A hidden signal that measures how far a query sits on the edge of Google’s knowledge What is the Google Question Fringe Score? In recent years, Google has added more and more layers of complexity to how it analyzes search queries. One of the latest discoveries is the Question Fringe Score, an internal metric Google may use…
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What Are YMYL Pages and How They Influence SEO
Do you have a website with valuable content, but you can’t rank as high as you’d like in search results? Have you ever wondered why some of your web pages seem penalized even though they provide correct information? Have you heard about Google YMYL pages but don’t know exactly what they are or how they might affect your online business? If you…
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