Category: Seo Blog
Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
What is organic traffic in Google Analytics 4 and how to analyze it
Organic traffic refers to website visits from organic (unpaid) search results. Essentially, when someone searches for something on a search engine, like “SEO consulting,” and clicks on a link to visit a website, that action is counted as organic traffic. The main difference between direct traffic and organic traffic in Google Analytics 4 (GA4) is…
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How to connect your GA4 account to Google Search Console
Connecting your Google Analytics 4 (GA4) account to Google Search Console is an essential step in gaining insights into your keywords and your website’s performance in Google search results. Follow these steps to connect GA4 and Google Search Console: 1. Access to Google Analytics Log in to your Google Analytics account (https://analytics.google.com/). Make sure you…
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Google updates the Structured Data Guide for job postings
Greater clarity on notifications of changes to Google Google recently provided more details on the JobPosting structured data guide , offering clearer guidance on how to send notifications of changes to web pages and keep the search engine informed about new pages. Updated guide for job offers The updated guidance aims to change the requirements…
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Core Web Vitals: Complete Guide to Optimizing Your Online User Experience
A client asked me what Core Web Vitals are and why they are so important. To respond to him and to anyone who needs more information on this topic, here is a complete guide, hoping it will be useful to those who read it. Let’s explore the Core Web Vitals together, the key performance indicators that directly influence…
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Search Console: Google Withdraws Mobile Optimization Tools
Google recently announced the official retirement of the Google Search Console Mobile Usability Report, Mobile-Friendly Testing Tool, and Mobile-Friendly Testing API. These tools, which have played a crucial role in helping website owners improve the mobile experience, are no longer available as of December 1, 2023. The Google Message On December 4, Google confirmed the…
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Complete Guide to Anchor Texts: Optimization and Best Practices
Definition of Anchor Text and its role in Web navigation. Anchor text is the highlighted or clickable portion of text in a hyperlink. It may consist of a single word, a sentence, or even an image. Its main function is to provide users with a clear indication of the content or theme of the page…
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Guest Posting: How to Improve Your Online Visibility and Build Successful Relationships
Guest posting, or ‘guest publishing’, is an intrinsic practice of the modern digital landscape, playing a crucial role in building a robust and authoritative online presence. In the context of digital marketing, this strategy not only offers a vehicle for sharing knowledge and experience, but is also an effective tool for increasing online visibility and…
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SEOZoom Webinar: Strategic Writing and Source Research
Navigating the Information Ocean: How to Avoid Being Shipwrecked by Hallucinations, Duplicates and Fake News We live in an era where access to information is faster than ever, thanks to the power of technology. However, this easy access has created a saturated online environment, where erroneous, false or misleading news spreads rapidly, jeopardising the quality…
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Meta Description: The art of winning clicks and promoting SEO
The Meta Description is a little gem in the sphere of SEO, a seemingly modest element but with a significant impact on online visibility and user experience. In this article, we will explore the meaning, importance and value of an effective Meta Description and understand why SEO professionals continue to give it great importance. What…
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The Influence of Top Positions in Search Results on Click-Through Rate (CTR)
In the vast landscape of search engine optimisation (SEO), the position of a website in search results plays a key role in determining traffic and engagement. Among the many factors influencing the success of a website, the correlation between the position in search results and the Click-Through Rate (CTR) is an aspect of considerable importance.…
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What is the Google SERP and why is it important for SEO?
What is the Google SERP? What is the SERP? It stands for Search Engine Results Page, which in Italian is translated as ‘Pagina dei Risultati del Motore di Ricerca‘. It is the web page displayed by a search engine when a user performs an online search. For seo consultants, it is important to place the…
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10 SEO aspects often ignored even by experts
SEO is an ever-evolving field. In recent years, new factors have emerged alongside the classic “tried and true” rules. Here we explore the 10 SEO secrets we consider in our SEO consulting activities: The importance of BERT in SEO Artificial Intelligence (AI) plays an increasingly central role in providing engaging content to users searching on…
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