We designed the new logo for Impresa Commercio e Distribuzione, a brand created to communicate solidity, dynamism, and innovation in the commerce sector.
The graphic element is built as a three-dimensional cube, a symbol of stability and organization, while also being open and modular to represent the flexibility required in the modern distribution industry. The chosen colors combine a deep green, evoking reliability, balance, and growth, with a warm orange, symbolizing energy, vitality, and forward momentum.
The typography, linear and bold, completes the coordinated image with a modern and easy-to-read font, suitable for both digital and print use.
The result is a professional, clean, and recognizable logo that expresses the company’s values: concreteness, innovation, and customer orientation.
This project once again demonstrates Dopstart’s commitment to creating tailor-made visual identities, capable of immediately conveying the mission and vision of the companies we collaborate with.
Logo: “Impresa Commercio e Distribuzione”
Client: Impresa Commercio e Distribuzione
Project: Logo creation and visual identity
Objective: To design a modern and professional brand capable of communicating solidity, dynamism, and innovation in the commerce and distribution sector.
Concept
The logo is built around the shape of a three-dimensional cube, symbolizing stability, organization, and reliability. Its open and modular structure recalls the flexibility and adaptability typical of the distribution world.
Colors
- Petrol green → represents growth, trust, and balance.
- Warm orange → symbolizes energy, vitality, and drive toward the future.
Typography
A linear, modern, and legible font, designed to ensure clarity and recognizability in both digital environments and traditional communication.
Result
A clean, professional, and distinctive visual identity that reflects the company’s core values: concreteness, innovation, and customer orientation.
