Day: January 9, 2024

  • Closure of websites created with Google Business Profiles: what does it mean for businesses?

    Closure of websites created with Google Business Profiles: what does it mean for businesses?

    On January 9, 2024, Google announced it would shut down websites created through Google Business Profiles , requiring businesses to rebuild their sites using alternative platforms by March.

    Deadline imminent

    Starting in March, websites created through Google Business Profiles will be disabled, and visitors who attempt to access them will automatically be redirected to your business profile on Google until June 10th. After this date, visitors will be faced with a “page not found” message .

    Need to rebuild the website

    Businesses keen to maintain an online presence will need to rebuild their sites using alternative platforms. This migration is essential to avoid disruptions in online access to business information.

    To facilitate this transition, Google has suggested the use of some alternative platforms for creating new business websites .

    Recommended options include Wix , Squarespace , GoDaddy , Google Sites , Shopify , and WordPress .

    Creating a new site and updating your business profile with the new site address must be completed by the deadline to ensure a smooth transition.

    Implications for advertising campaigns

    For businesses running advertising campaigns linked to a website from Google Business Profile, it is essential to change the link by March 1st to avoid interruptions in advertising or opt to temporarily suspend campaigns until the new site is operational.

    Management of third-party domains

    If you have set up a custom domain to drive traffic to your website from Google Business Profile, visitors will be redirected to your business profile until June 10th. To facilitate this transition, it is recommended that you log in to your hosting company’s account and select the “Redirect” option or a similar feature to direct your third-party domain to a different website before the specified date.

    Google Statements

    A Google spokesperson explained that websites created through Google Business Profiles are essentially basic websites powered by information in the business profile. Business.site and negocio.site domains will be removed from the website field in the business profile in March, encouraging businesses to update their profile with a new website.

    In conclusion, the closure of websites created with Google Business Profiles poses a significant challenge for businesses, requiring rapid adoption of alternatives to ensure the continuity of the online presence. The tight timeline requires businesses to act promptly to avoid service disruptions and maintain a robust digital presence.

  • Google’s trends for 2024 New Year’s resolutions

    Google’s trends for 2024 New Year’s resolutions

    2024 has arrived and with it the traditional time for reflection and setting new goals for the year ahead.

    According to Google, there are four major trends emerging from this year’s New Year’s resolutions, and they include crucial aspects such as health , financial savings , travel and sustainability .

    Google Trends expert Sarah Armstrong said the company analyzes aggregated, anonymized search data from around the world, providing an overview of people’s top concerns and tracking the percentage increase in searches year over year.

    Health Trends:

    Google highlights that the dominant health trends in 2024 involve the following searches:

    • Gym memberships
    • Meal preparation
    • Healthy meal ideas
    • Dry January

    These findings suggest a growing attention among people towards a healthy lifestyle, with a particular emphasis on training and nutrition.

    Money Saving Trends:

    When it comes to financial savings trends, top searches include:

    • Ways to save on groceries and rent
    • Personal finance app
    • Books on personal finance

    This reflects people’s growing interest in managing their finances more consciously and intelligently.

    Travel trends:

    Travel trends highlight a predilection for travel-related gifts and credit cards .

    Sarah Armstrong explains:

    “Travel gifts are trending. Maybe people travel in their lives and the best travel credit cards are trending. So, again, trying to save money and maybe use points instead of going straight out of your wallet.”

    Sustainability trends:

    Finally, when it comes to sustainability , Google finds that the most frequent searches are for eco-friendly products , sustainable engagement rings and sustainable fashion . This growing focus on sustainability indicates increased environmental awareness among people.

    How to implement your New Year’s resolutions with Google Bard

    To help keep your New Year’s resolutions, Google introduced Bard , an innovative generative AI tool.

    Bard is designed to assist people in creating personalized plans to achieve their goals , whether it’s financial savings or developing an exercise program.

    Using Bard, users can receive personalized support to keep their New Year’s resolutions, providing an additional tool for success in 2024.

error: Content is protected !!
×