Day: October 2, 2024

  • How to add users to Google Analytics (GA4)?

    How to add users to Google Analytics (GA4)?

    Google Analytics: Is adding a user difficult for you? I’ll explain how to add users to Analytics.

    GA4 is a fundamental tool for monitoring the performance of your website . 

    In a digital marketing team, it is often necessary to share access with other team members or external collaborators. If you are wondering how to add multiple users on Analytics , this guide will help you understand how to do it easily and safely. 

    We’ll walk you through the steps to add a user to Analytics , manage permission levels, and maintain control over access to your data.

    Table of Contents

    Sign in to your Google Analytics account

    To add users to Google Analytics , the first step is to log in to your Google Analytics account .

    You will need to use your Google credentials, so make sure you are logged in to your Google account associated with your Google Analytics account. Once inside the platform, you will have access to the main dashboard.

    Snapshot Report in Google Analytics
    Snapshot Report in Google Analytics

    After logging in, you will be presented with the main Google Analytics screen. From here, to add new users , you will need to navigate to the administration section, which is located at the bottom left of the screen.

    Admin Button on Google Analytics
    Admin Button on Google Analytics

    Here, you will see two main columns: Account , Property as well as others (Data View, etc.). Each column represents a different access level within Google Analytics.

    Google Analytics Admin Screen
    Google Analytics Admin Screen

    The first step is to click on the Account column if you want to give access to all data (then click on Account access managemet ), or you may choose to give access only to a specific property or view. In the latter case click on Property access management ).

    This second option is recommended.

    Account Access Management and Property Access Management on Google Analytics
    Account Access Management and Property Access Management on Google Analytics

    Add a new user

    Once you enter the Property Access Management section , you will see a list of users who currently have access to the account or property. At this point, to add a new user , you will need to click on “Add” in the top right corner which may be displayed with a “+” sign. This button will allow you to enter the details of the new user.

    Button to add users on Google Analytics
    Button to add users on Google Analytics

    You will be asked whether you want to add individual users or groups of users.

    We select Add users and a page will open where you will be asked to enter the email address of the person you want to add. The address must be associated with a Google account , otherwise they will not be able to access the platform. Then assign a role and finally click on “Add” button.

    Steps to add user in Google Analytics
    Steps to add user in Google Analytics

    Set permission levels

    Google Analytics allows you to assign different permission levels based on the needs of the new user. When you are about to add a user to Analytics , you will have several options to choose from:

    • Administrator : Has complete control of the property
    • Editor: Can edit all data and settings for property. Cannot manage users.
    • Marketer – Can edit audiences, conversions, attribution models, lookback windows, and events for the property. Includes the Analyst role. 
    • Analyst – Can create and edit shared resources, such as dashboards and annotations, for the property. Includes the Viewer role
    • Viewer – Can view data and report configuration settings for the property
    • None – No role assigned

    There are further limitations to the data: in particular, metrics relating to costs and revenues can be excluded.

    Depending on your needs, you can choose the right permission level for the new user. For example, if the person only needs to read the data without making any changes, it may be sufficient to select the “Read and analyze” option. If you want the user to have full access, you can assign the “Edit” or “User management” level.

    Confirmation of adding new user

    Once you have entered the new user’s email address and chosen their permission level, you will have to confirm by clicking on “Add user “. At this point, the user will receive an invitation email that will allow them to access Google Analytics with the permissions you have assigned.

    Manage existing users and remove access

    In addition to adding users to Google Analytics , you may also need to manage or remove existing users. This can always be done from the User Management section , where you can see all users with access and their permissions.

    If a user is no longer part of the project, you can remove them by clicking the trash can icon next to their name. Remember to review access periodically to ensure only the necessary people have access to your website data .

    Adding Multiple Users to Analytics

    If you need 
    to add more users to Analytics , you can repeat the process as many times as needed. There is no immediate limit to the number of users you can add, but make sure you manage permissions properly to avoid security issues or data analysis errors.

  • How to Add Users to Google Search Console

    How to Add Users to Google Search Console

    Google Search Console is an essential tool for anyone who manages a website, allowing you to monitor the performance and presence of your site in search results. 

    One of the most important aspects of managing a Google Search Console account is the ability to collaborate with others, providing them with secure and controlled access. 

    In this article, we’ll walk you through how to add a user in Google Search Console , manage permissions, and optimize collaboration with your team.

    Table of Contents

    What is Google Search Console and why is it important to manage access?

    Google Search Console is a free platform offered by Google that allows website owners to check their indexing status, monitor performance, and receive notifications about any problems related to their site’s presence in search results . 

    If you have a team or external collaborators, it is essential to know how to add a user to Search Console to share data and reports without compromising the security or full control of your site ownership .

    Managing access by adding new users provides operational flexibility, allowing team members to access only the data they need for their work. However, it is important to understand the different permission levels and decide who can do what.

    Schermata principale di Google Search Conaole
    oogle Search Console Home Screen

    How to Add a User in Google Search Console

    The process of adding a user to Search Console is fairly simple, but it does require a few key steps. Here’s a step-by-step guide on how to do it safely:

    1.Log in to your Google Search Console account

    First, you need to sign in to your Google Search Console account using the email address you used to register your website. If you haven’t yet set up Search Console for your site, you’ll need to enter your site address and follow the verification steps.

    Accesso alla Google Search Console
    Accessing Google Search Console

    2.Choose the property you want to add a user to

    After logging in, select the website property you want to add a new user to. Make sure you are a verified owner of the property, as only verified owners can manage users.

    Accesso alla proprietà di Google Search Console
    Accessing Google Search Console Property

    3. Access the “Users and permissions” section

    Click on Settings and then on “Users & Permissions”. From some devices on the site ownership screen, go to the top right and click on the three dots to open the menu. From there, click on Users & Permissions to manage permissions.

    Come entrare in Utenti e autorizzazioni su GSC
    How to Enter Users & Permissions on Google Search Console

    4.Add a new user

    Once you open the section, you will find the “Add User” option .

    Aggiungi utente in GSC
    Add User in Google Search Console

    Here you will need to enter the email address of the person you want to add. Remember that the email must be linked to a Google account.

    Inserire email utente in GSC
    Enter User Email in Google Search Console

    5.Choose the type of authorization

    When you add a new user , you will need to select the type of permission you want to assign. There are two main options:

    • Full Access : Allows you to see all data and take some actions, such as submitting sitemaps or requesting new crawls. However, you will not have full control over the property .
    • Limited access : Allows you to view data but not make significant changes to your site or take actions within Google Search Console.
    Assegnazione ruolo utente in GSC
    Assigning User Role in Google Search Console

    6.In some cases, you can also assign specific roles as a delegated owner , if you want to give a person more powers without making them a verified owner.

    7.Click “Add” After selecting the appropriate permission type, click add to confirm. The user will receive a notification email that will give them access to the site ownership on your Google Search Console.

    Difference between verified owner and delegated owner

    When it comes to managing access on Google Search Console, it is important to understand the difference between a verified owner and a delegated owner . A verified owner has complete control over the property and can add, edit, or remove users. 

    This role should only be given to people you fully trust.

    The delegated owner , on the other hand, has almost all the privileges of a verified owner, but cannot add or remove other owners. This role is ideal for an administrator who needs a lot of autonomy without compromising the security of the site.

    Why it is important to choose the right permission levels

    Assigning the right type of permission is critical to ensuring that people only have access to the information they need. For example, if a team member only needs to analyze site performance, limited access may be sufficient. 

    Conversely, an SEO specialist who needs to handle technical issues may need full access to perform actions such as submitting sitemaps or managing indexing requests.

    Questions and Answers

    1. How to add a user to Search Console? Log in to your account, select the property and go to “Users and Permissions” to add a new user.
    2. How to add users to Search Console safely? Make sure you are a verified owner and choose the right permission level for each user.
    3. Can I add multiple users to the Search Console property? Yes, you can add as many users as you want, assigning them different permission levels.
    4. What are the available permission levels? The main levels are “full access” and “limited access”. Only the verified owner can manage users.
    5. What is the difference between verified owner and delegate? Verified owner has full control of the site, while delegate has almost the same permissions but cannot manage other owners.
    6. What can I do with full access to Google Search Console? With full access, you can see all your data and take some actions like submitting sitemaps or requesting new crawls.
    7. How to remove a user from Google Search Console? Go to “Users & Permissions”, select the user you want to remove and click “Remove”.
    8. Can I add a user without giving them full access? Yes, you can choose limited access, which only allows viewing of data.
    9. How many people can have access to a Search Console property? There is no limit to the number of users that can be added.
    10. Can added users make major changes to the site? Only full access users can make some changes, but they do not have full control of the property.
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