Year: 2025

  • AI and consumers: How artificial intelligence is reshaping shopping behavior

    AI and consumers: How artificial intelligence is reshaping shopping behavior

    Artificial intelligence is reshaping the way consumers search for information, make purchasing decisions, and interact with brands. Chatbots, virtual assistants, and AI-powered search engines are gaining ground, offering personalized experiences and reducing search times. However, challenges related to transparency, data security, and consumer trust remain.

    A recent study by the Italian Observatory for Electronic Commerce for SMEs (OICE), presented on January 28, 2025, at the Campus Luigi Einaudi in Turin, revealed key insights into consumer habits, preferences, and obstacles that still need to be overcome.

    How AI is redefining the shopping experience

    The use of AI-powered tools has significantly changed consumer behavior. These tools not only simplify information retrieval but also provide personalized assistance and post-purchase support. According to the OICE study, the main advantages include:

    • Higher quality responses: 31.4% of respondents believe that AI search engines provide more accurate results than traditional ones.
    • Faster answers: 23% value response speed, while 20.9% appreciate direct information without needing to browse external links.
    • Omnichannel experience: Online shopping is increasing among older consumers, with 43.7% of over-56s favoring digital purchases.

    AI-powered search engines vs. traditional search tools

    OICE’s research highlights a clear dominance of Google, used by 84.8% of respondents to search for products. However, AI-driven search engines like ChatGPT-SearchGPT are emerging, with 35.6% of users adopting them, followed by Gemini (14.3%) and Copilot (10.6%).

    Despite this growth, 35.1% of respondents are still unfamiliar with AI-based search engines. Among those who use them, 41% do so at least once a week, while 15% use them daily.

    Trust in AI shopping recommendations

    AI-powered shopping recommendations still face skepticism:

    • 37.9% of consumers find them reliable only sometimes.
    • 24.9% consider them often useful, while 20.3% find them rarely reliable.
    • 12% never trust AI recommendations, highlighting the need for improvement.

    While AI can enhance shopping experiences, its effectiveness depends on algorithm quality and data transparency.

    The future of AI in digital commerce

    AI is set to play an increasingly central role in e-commerce, making purchases easier and improving customer interactions. However, rather than replacing traditional channels, AI is integrating into an omnichannel model.

    Businesses must invest in more intuitive, secure, and personalized AI solutions to provide seamless and trustworthy shopping experiences.

    What do you think about AI’s impact on digital commerce? Leave a comment below and share your opinion!

  • Flexclip: What it is and how it works

    Flexclip: What it is and how it works

    Flexclip  is an excellent solution for those who want to create quality videos quickly and easily. With its vast library of resources, intuitive tools and competitive prices, it is an indispensable tool for businesses, professionals and content creators. If you are looking for a software that combines simplicity and functionality, Flexclip is definitely worth a try.

    And I tried it and here are my thoughts.

    First of all here is my video made with Flexclip with the screen sharing feature

    When it comes to creating quality video content, Flexclip stands out as one of the most versatile and user-friendly platforms on the market. Perfect for professionals, content creators, and even beginners, this online tool offers a range of features to make engaging videos without the need for advanced technical skills. Let’s find out together its main features and why it deserves your attention.

    Table of Contents

    What is Flexclip?

    Flexclip is a cloud-based video editing software that allows users to create promotional videos, tutorials, presentations, social media videos, and more. With a huge library of pre-made templates, you can create professional content in just a few clicks, customizing every aspect to suit your needs.

    Main features

    1. Intuitive interface

    Flexclip interface

    Flexclip stands out for its simple and clean interface, which allows anyone to start creating videos in minutes. The editing tools are well organized and easy to use, even for those who have never worked with video editing software.

    2. Rich library of resources

    The platform offers a vast library of stock videos, images, music, and fonts, making it easy to create visually appealing content. Each asset is available for commercial use, making it ideal for businesses and professionals.

    Flexclip AI Tools
    Flexclip AI Tools

    3. Preset templates

    Flexclip offers a selection of professional templates categorized by marketing, events, social media, and more. You can choose a template, quickly edit it, and adapt it to your style or message.

    Flexclip Preset templates
    Flexclip Preset templates

    4. Advanced editing tools

    Despite its simplicity, Flexclip offers advanced editing tools, including:

    • Flexible timeline to manage scenes and clips.
    • Add transition effects for a professional touch.
    • Animated text tools, perfect for creating eye-catching titles.
    • Logo and branding customization, essential for businesses.
    Flexclip Advanced editing tools
    Flexclip Advanced editing tools

    5. High-quality export

    Flexclip allows you to export videos in HD resolution up to 1080p, ensuring impeccable quality, whether for the web or for business presentations.

    Flexclip export settings
    Flexclip export settings

    Pros and Cons of Flexclip

    Pro

    • Accessibility: It is completely browser-based, without the need to install software.
    • Ease of use: Ideal even for beginners.
    • Versatility: Suitable for different types of content.
    • Competitive price: Available in a free version with basic features and accessible premium plans.

    Cons

    • Limited Advanced Features: Not suitable for complex projects such as professional video editing.
    • Watermark in free version: Free exported videos include Flexclip logo.

    Chi dovrebbe usare Flexclip?

    Flexclip is perfect for:

    • Small and medium-sized businesses who want to create promotional videos without relying on a professional.
    • Social media managers who need fast and engaging content.
    • Educators and trainers who want to create tutorials and presentations.
    • Content creators who are looking for an easy-to-use tool for their projects.

    What about you? Have you ever used Flexclip for your videos? Tell me about your experience in the form below!

  • Creation of B&B (bed and breakfast) websites

    Creation of B&B (bed and breakfast) websites

    A well-designed website is not just an online showcase, but an essential tool for attracting new customers and retaining existing ones.

    Investing money in the creation of bed and breakfast websites and digital marketing strategies means guaranteeing your accommodation facility a prosperous future.

    The goal is to get a steady flow of direct bookings and a professional image that stands out from the competition.

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    All-inclusive B&B website 800€/month

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    Table of Contents

    Experience counts

    The creation of websites for b&b is a job to be done with skill and experience. The necessary work is to conceive its project in order to obtain two effects:

    • increase the online visibility of the accommodation facility
    • attract new paying guests and, therefore, new direct bookings.

    Having a well-designed, professional website that is optimized for search engines can make the difference between a thriving B&B and one that struggles to get bookings.

    In this article, we will analyze how to create a website for a bed and breakfast (or a vacation home) that is not only attractive, but also functional, mobile-friendly and able to satisfy the needs of each individual visitor.

    What does a customer looking for a B&B website want to see?

    The tourist who wants to book a Bed & Breakfast accommodation for his holidays wants to have a complete picture of the overnight experience he will have.

    It is necessary to pay attention to the rooms and bathrooms, the two fundamental elements that can determine the positive choice by the user.

    Furthermore, the contents must be accompanied by further information: these are the so-called details.

    The questions that must be answered to the tourist are simple:

    • What will I find in the room?
    • What are the bathrooms like?
    • What amenities can I enjoy in the facility?
    • At what price?
    • Can I smoke?
    • Is the property close to the center and public transport?
    • What can I visit in the area?
    • More questions.

    The more effectively you respond to all of your prospect’s objections, the more likely you are to receive favorable bookings.

    The website created by Dopstart for Ninfea Luxury in Salerno
    The website created by Dopstart for Ninfea Luxury in Salerno

    LET’S TALK ABOUT YOUR BED & BREAKFAST WEBSITE!

    Your new b&b website starts here

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    B&B Website Design: What to Consider?

    Creating a bed and breakfast website requires careful planning to answer all the questions potential guests may have.

    It is essential to have a well-structured website to communicate professionalism and gain the trust of potential customers.

    A B&B website must first of all be easy to navigate and offer clear and detailed information about its structure.

    Here’s what’s important to consider when designing a website for a B&B.

    Essential features for a B&B website

    A B&B website must include some essential features to be effective and competitive.

    Here is the content you need to make your site one of the best bed and breakfast sites:

    1. Contact information: Make sure your B&B contact information is easy to find, including email address, phone number, and a contact form if you want. A link to your location on Google Maps can also be helpful.
    2. Photo Gallery: High-quality images of guest rooms, bathrooms, and common areas are essential to attracting guests. Well-curated photographs convey trust and provide a preview of the experience guests will have.
    3. Description of the rooms: Please provide a detailed description of each room, including details such as size, amenities, furnishings, and amenities included (e.g. TV, private bathroom, Wi-Fi).
    4. Rates and availability: Include rate information for each room, along with availability and any special promotions or seasonal discounts and special packages. It is important that rates are clearly displayed. An online booking calendar can be a very useful tool to simplify the booking process.
    5. Services and benefits: List the amenities your B&B offers, such as free breakfast, free parking, Wi-Fi, etc. Highlight the unique advantages your B&B has over your competitors.
    6. Map and directions: It is important to include an interactive Google map, it helps visitors to easily locate the B&B and evaluate its proximity to the center or main attractions. Provide a map with directions on how to reach your B&B from places of interest such as train stations, airports or local attractions.
    7. Reviews and testimonials: Include positive reviews from previous guests, if available, to increase trust with potential guests. You can also encourage your guests to leave reviews after their stay.
    8. Cancellation policies and house rules: Clearly communicate your cancellation policies, house rules, and any restrictions (for example, whether you allow pets or have specific check-in and check-out times).
    9. Local content: Offer information about local attractions and activities, recommended restaurants, current events and points of interest near your B&B. This can help your guests plan their stay.
    10. Blog or news: Maintain a blog or news section on your website to share updates about your B&B, local events, and travel tips. This can also help with search engine optimization (SEO).
    11. Online bookings: Offer the possibility to book directly through your website. This can be done through a booking form or a link to an online booking system.
    12. Certifications and awards: If your B&B has received awards or recognition, be sure to display them on your website. Link to reviews from Google, Tripadvisor, and more.
    13. Contact and Support Information: Provide email or phone support to answer questions from potential guests and assist with the booking process.
    14. Privacy Policy: Include a privacy policy that explains how personal data of visitors and customers is handled.
    15. Social media sharing buttons: Add social media sharing buttons so visitors can easily share your website and offers with their friends and followers.
    16. Responsive design: Make sure your website is mobile-friendly so it is easily navigable on smartphones and tablets.
    The B&B Teatrogreco 39 website in Taormina created by Dopstart in two languages
    The B&B Teatrogreco 39 website in Taormina created by Dopstart in two languages

    How to Attract New Guests with Local SEO and Digital Marketing

    The creation of b&b websites cannot ignore search engine optimization (SEO). Our SEO agency’s effective strategy allows the site to appear in the first search results for relevant keywords, such as “bed and breakfast sites” or, with Local SEO “b&b in [name of the city]” or “b&b near [name of the city]“.

    Among the best SEO solutions for a B&B we find:

    • Local keyword research: It is essential to use keywords specific to the geographic area where the B&B is located. For example, “bed and breakfast in Rome” or “cheap accommodation near the center of Florence”.
    • Google My Business (Google Business Profile): Creating and optimizing a listing on Google My Business helps improve local visibility, providing useful information such as address, check-in times and phone number.
    • Quality content: Creating a blog or a tourist guide section on the site is an excellent strategy to attract organic traffic. For example, you can write articles about what to visit in the area, the best restaurants or local events. We offer a specific SEO Copywriting service for this purpose.
    • Technical optimization: Loading speed, data structure and correct use of meta tags are essential aspects to ensure good positioning in search engines.

    Furthermore, the strategy should also consider the need to invest part of the budget in advertising actions through social media and other platforms.

    B&B website offer 2025

    Price website b&b 2025 – Offer valid for 2025
    Design
    Creation and online launch
    Blog management with editorial plan and creation of articles with SEO copywriting
    SEO promotion bed and breakfast website.
    Hosting and maintenance
    Price: €800 /month

    BLOCK IT AT THIS PRICE

    Take advantage of it now!

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    The price of a b&b website

    The cost of a Bed and Breakfast (B&B) website can vary greatly depending on a variety of factors, including your specific needs, desired features, design complexity, SEO consulting, social media, etc.

    Here are some general estimates to give you an idea of ​​the possible costs:

    Custom Web Development: We create a fully customized website with advanced features, such as an online booking system, a customized content management system, and a unique design.

    Costs can vary greatly, but could start at €2,000 and easily exceed €10,000 or more, depending on the complexity of the project.

    Recurring Costs: Remember that in addition to the initial cost of creating the website, you will also need to consider recurring costs, such as web hosting (which can range from €110 to over €300 per year), domain renewal, content updates, and ongoing SEO optimization.

    Maintenance and Updates: Even after your website launches, you may need to invest in periodic maintenance and updates to ensure that your site remains up-to-date, secure, and functioning properly. These costs can vary depending on the needs of your B&B (average cost is $250 to $1,200 per year).

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    Questions and Answers

    1. How much does a website for a B&B cost? The cost varies from €2,000 to over €10,000, depending on the features, design and customizations required.
    2. Is an online booking system necessary? Yes, a booking system simplifies the process for guests and improves conversions.
    3. Why is a mobile-friendly site important? Most users browse from mobile devices, and Google favors responsive sites in search results.
    4. What should a B&B website include? Photos, room descriptions, rates, reviews, a map, a booking system and clear contact details.
    5. How can I improve the visibility of a B&B website? Through SEO strategies, local content, Google My Business and link building.
    6. Is a blog useful for a B&B website? Yes, a blog with local content helps improve search engine positioning.
    7. How long does it take to create a B&B website? The creation can take from a few weeks to a few months, depending on the complexity.
    8. Is it possible to update the site independently? With a CMS like WordPress, you can manage your content yourself.
    9. What are the best hostings for B&B websites? Reliable hostings like SiteGround or Aruba offer excellent performance for tourist websites.
    10. How to attract international customers? By creating a multilingual website and optimizing it for keywords in different languages.
  • Does Interactive Content improve SEO?

    Does Interactive Content improve SEO?

    How to engage users and improve SEO with interactive content with the strategic use of quizzes, surveys and interactive tools for an engaging user experience.

    Table of Contents

    Interactive content is one of the best strategies to improve user engagement and SEO. By incorporating quizzes, surveys, and calculators into your digital marketing plan, you can provide a more engaging experience, increase sharing, and generate valuable backlinks.

    Unlike traditional text or images, these tools offer an immersive experience, increasing the time spent on the site and reducing the bounce rate, two key factors for Google’s algorithm.

    Research shows that features like quizzes, surveys, and calculators encourage social media sharing and generate quality backlinks, improving site authority.

    But how to integrate these tools effectively? We will see this at the end of this article.

    Why Interactive Content is essential for SEO

    One of the main benefits of interactive content is the ability to keep users’ attention, encouraging them to explore more pages of the site. Google uses metrics such as dwell time and number of pages viewed per session to evaluate the quality of a website. The more interested the audience, the greater the chance of obtaining a better positioning in search results.

    Additionally, the viral nature of interactive content makes it a great tool for increasing online visibility. Users love sharing fun quizzes or helpful tools, generating organic traffic and potential backlinks, two essential factors for a successful SEO strategy.

    Examples of Interactive Content that improves engagement and SEO

    Custom Quizzes

    Quizzes are an effective way to engage users by offering them a tailored experience. From personality tests to themed quizzes, these tools encourage them to stay on the site and share their results on social media. For example, a travel site could offer a quiz titled “Which European city is right for you?“, encouraging users to discover new destinations and share their results with friends and followers.

    From an SEO perspective, quizzes improve dwell time and reduce bounce rate, both positive indicators for search engines.

    Surveys and questionnaires

    Polls allow users to express opinions and preferences, creating a direct interaction with the brand. This type of content is ideal for improving marketing strategy, collecting valuable data and encouraging audience engagement.

    For example, a fashion e-commerce site could ask visitors “What’s your favorite summer trend?”, using the results to personalize their offerings and create more targeted content. Surveys increase time spent on the site and encourage sharing of the data collected, generating additional traffic.

    Calculators and interactive tools

    Calculators are extremely useful tools for users because they provide practical and personalized information. From financial calculators to cost simulators, these tools keep users active on the page and create added value that increases the likelihood of returning to the site.

    An example would be a mortgage calculator, which allows visitors to estimate monthly payments based on their budget. Sites that offer quality, practical tools get more return traffic and greater visibility on search engines.

    Concrete examples of interactive content

    1. Calculator for a travel blog

    Title: How much does your ideal trip cost? Find out with our calculator!

    Description: Plan your budget in seconds with our interactive tool.

    Calculator input fields:
    Destination: [Select destination]
    Number of nights: [Enter number]
    Daily budget for food (€): [Enter amount]
    Local transport (€): [Enter amount]

    Button: Calculate total cost

    Result:
    Your trip will cost approximately: €XXX

    CTA: Book now and save with our exclusive offers!

    2. Interactive “Find the perfect size” tool for an e-commerce clothing store

    Title: Find the perfect size with our interactive guide!
    Description: Not sure about your size? Enter your measurements and find the right size for you.

    Tool input fields:
    Chest circumference (cm): [Enter measurement]
    Waist circumference (cm): [Enter measurement]
    Inside leg length (cm): [Enter measurement]

    Button: Find your size

    Result:
    Your ideal size is: M (EU 40-42)

    CTA: Browse our items in your size and take advantage of special offers!

    3. Calculator for a mortgage and loan site

    Title: Find your ideal installment with our mortgage calculator!
    Description: Enter your details and immediately find out the amount of your monthly installment.

    Calculator input fields:
    Mortgage amount requested (€): [Enter amount]
    Mortgage duration (years): [Select duration]
    Annual interest rate (%): [Enter percentage]

    Button: Calculate monthly installment

    Result:
    Your monthly installment will be: €XXX

    CTA: Do you want to receive a personalized quote? Contact us now for a free consultation!

    4. Questionnaire for a travel blog

    Title: What is your ideal destination? Share your opinion!
    Description: Help us create better content! Answer these questions and discover the destinations most loved by our readers.

    Questionnaire questions and options:

    What is your ideal type of trip?
    Adventure and nature
    Relaxation by the sea
    Cities of art and culture
    Food and wine

    How long does your trip usually last?
    A weekend
    From 4 to 7 days
    More than a week

    How much do you spend on average for a trip?
    Less than €500
    Between €500 and €1000
    Over €1000

    What is the most important feature when choosing a destination?
    Unique experiences
    Comfort and facilities
    Culture and history

    What do you prefer to read on a travel blog?
    Detailed destination guides
    Practical tips for saving money
    Food and restaurant suggestions

    Thank you for participating!

    CTA: Join our community to receive personalized travel tips and exclusive offers!

    5. Custom quiz for a fashion e-commerce site

    Title: What’s your perfect style? Find out with this quiz!
    Description: Find out which clothing style best suits your personality with this interactive test!

    Questions and quiz options:
    How would you describe your everyday style?
    A) Casual and comfortable
    B) Elegant and sophisticated
    C) Sporty and dynamic
    D) Boho and creative

    What’s your favorite piece of clothing?
    A) Jeans and a t-shirt
    B) Blazer and tailored trousers
    C) Leggings and a sweatshirt
    D) Long skirt and floral top

    Where do you prefer to shop?
    A) Fast fashion stores
    B) Luxury boutiques
    C) Sportswear stores
    D) Vintage markets

    What’s your must-have accessory?
    A) Trendy sneakers
    B) Designer bag
    C) Practical backpack
    D) Ethnic earrings

    If you had to choose an outfit for a special evening, what would you wear?
    A) A simple but refined look, with trendy details
    B) An elegant dress with high heels
    C) A trendy sporty outfit
    D) A light dress and colorful accessories

    Quiz results:
    Majority of A answers: Casual style – You love practicality and comfort, but without giving up a trendy touch! Versatile and timeless garments are perfect for you.
    Majority of B answers: Elegant style – You like to take care of every detail and choose sophisticated and classy clothes, ideal for every special occasion.
    Majority of C answers: Sporty style – Comfort comes first, and your wardrobe is full of dynamic garments perfect for an active life.
    Majority of D answers: Boho style – You are creative and love to experiment with colors, patterns and particular fabrics, creating unique and original looks.

    CTA 1: Share your result on social media and discover your friends’ style!

    CTA 2: Want to find perfect garments for your style? Explore our exclusive collection here!

    How to integrate Interactive Content into your Digital Strategy

    Effective implementation of interactive content requires careful planning. Here are some tips to maximize its impact:

    • Know your audience: Create content that reflects their interests and needs.
    • Optimize for SEO: Use relevant keywords and ensure that interactive tools are easily indexed by Google.
    • Make sharing easy: Add social buttons to encourage content dissemination.
    • Monitor performance: Use analytics to evaluate the effectiveness of content and improve it over time.

    Costs for creating interactive content

    Creating interactive content to improve SEO can vary significantly in cost, influenced by factors such as the complexity of the project, the type of content, and the experience of the professionals involved.

    Factors that influence costs:

    • Type of interactive content: A simple quiz will cost less to create than a complex calculator or advanced interactive application.
    • Personalization and design: Highly customized design and advanced functionality require more time and resources, increasing costs.
    • Website integration: Implementing interactive content within the existing structure of the site may incur additional expenses, especially if significant changes are required.
    • Experience of the professional or agency: More experienced professionals or specialized agencies may charge higher rates, justified by the quality and effectiveness of the work performed.

    Indicative cost estimates:

    • Simple quizzes or surveys: Creating basic quizzes or surveys can have a variable cost, generally starting from a few hundred euros, depending on the complexity and level of customization required.
    • Complex calculators or interactive tools: For more elaborate tools, costs can increase significantly, reaching several thousand euros, based on the functionality required and the necessary integration with the website.

    Additional considerations:

    • Maintenance and updates: It is important to plan for any additional costs for the maintenance and updating of interactive content, thus ensuring its correct functioning and effectiveness over time.
    • Performance analysis: Investing in analysis tools to monitor the effectiveness of interactive content may involve additional expenses, but it is essential to evaluate the return on investment (ROI).

    Ask us

    Want to implement interactive content in your digital marketing strategy? Ask us for a personalized SEO consultation.

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