Discover how to attract customers, boost visibility and build lasting relationships with simple but effective strategies
Short-form videos: grab attention fast
Short-form videos dominate social media and are perfect to showcase your business in seconds. Whether you’re a hairdresser, café owner or artisan, one authentic video can generate thousands of views—even with zero budget.
Google Business Profile: your online shop window
Optimizing your Google Business Profile is crucial to appear in local searches. Add your opening hours, updated photos, website link and respond to reviews—Google will reward you with better visibility.
Helpful website and blog content: build authority
Creating informative blog articles and website content helps customers find you and builds trust over time. It’s a long-term strategy that drives organic traffic and positions you as an expert.
SMS marketing: reach customers instantly
A well-written promotional text message can alert your customers to sales, events or updates. It’s quick, direct, and surprisingly effective—especially for local businesses.
Word-of-mouth goes digital
Ask happy customers to share their experience on social media or leave a review. A small reward, like a discount or gift, can encourage them—and their words build trust with others.
Partner with authentic UGC creators
User-generated content creators bring real value. Even local micro-influencers can drive solid visibility—many will collaborate in exchange for a free product or service.
24/7 chatbot: always available
AI-powered chatbots can reply to questions, book appointments, and even sell—at any time of day or night. Great for websites, Facebook or WhatsApp.
Lead magnets: grow your email list
Offer a freebie or discount in exchange for your customer’s email—like a PDF guide or exclusive promo code. It’s an easy way to collect contacts and start nurturing them via email.
Email newsletter: stay top-of-mind
A consistent, friendly email newsletter keeps your brand present. Share updates, events, and valuable content to create a loyal audience.
Visual proof from reviews and testimonials
Turn positive reviews into content: screenshots, quotes, videos, or stories. Social proof is a powerful conversion tool.
Pinterest: perfect for visual storytelling
If you work in food, crafts, fashion or decor, Pinterest can help your work get discovered by people searching for ideas and inspiration.
Boost your best social posts
A few euros can boost your top-performing posts, reaching new people who might love what you offer. Great ROI even on a small budget.
Personalized loyalty programs
A loyalty program that feels human, not just a points system, creates true connection. Try punch cards, birthday surprises or word-of-mouth rewards.
LinkedIn: authority for B2B and freelancers
If you work with other businesses, LinkedIn is your authority hub. Share success stories, tips or industry news to build your reputation.
Go live, co-host events or run giveaways
Whether online or offline, live videos, webinars or joint giveaways help you grow your reach and build community engagement.
Free checklist to get started today
Want a printable, easy-to-follow checklist? Download our free PDF and start applying these 15 ideas right away.
FAQ
1. Do I need to use all 15 strategies at once?
No, start with 3–4 that best fit your target audience, and expand later.
2. Is marketing expensive?
Not at all—many ideas are free or very low cost, like short videos, Google profile and reviews.
3. What’s the most effective strategy?
Depends on your audience, but short videos and real customer reviews work almost everywhere.
4. What’s a lead magnet?
A free piece of content (like a guide or discount) in exchange for contact details.
5. I’m not a great writer—can I do a newsletter?
Absolutely. Just be clear, honest and consistent. Templates can help too.
6. Isn’t Pinterest only for food or fashion?
No—crafts, wellness, tourism, and DIY all thrive on Pinterest.
7. How do I find the right UGC creator?
Search local micro-influencers on Instagram or TikTok and reach out directly.
8. Do I need LinkedIn?
Only if you’re B2B or a freelancer targeting professionals.
9. Are chatbots hard to install?
No, most platforms are user-friendly with support available.
10. What if I’m not good at video?
No problem. Authenticity matters more than perfection—just use your phone and speak from the heart.
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