Category: Digital Marketing
Articles on Digital Marketing and Web Marketing. A selection of thoughts and theories on digital marketing.
-
Google Meridian: ROI and Marketing Mix Modeling
Are you really measuring the effectiveness of your investments? Do you ever wonder if your marketing activities are truly generating the return on investment you expect? Do you feel that part of your budget is being wasted on advertising channels that aren’t effective? Would you like to clearly understand the contribution each channel makes to…
Written by
-
Fashion E-commerce: Winning Strategies for 2030
Is your fashion e-commerce struggling to generate steady sales? Have you noticed advertising costs increasing while margins keep shrinking? Do you wonder how to stand out in an increasingly crowded and competitive market? These are not isolated concerns—they are the very challenges many fashion retailers face today. According to the Future of E-commerce in Fashion report by Deloitte…
Written by
-
The Future of Video: 4 Behaviors of Italian Viewers on YouTube
How new viewing habits are shaping digital marketing strategies Do you really know how your viewers behave? Have you ever wondered why your videos don’t deliver the results you expect, despite your efforts and investments? Or why your competitors, with fewer resources, seem to connect better with the audience on YouTube? Have you asked yourself whether you’re using…
Written by
-
How to Become a Digital Marketing Specialist: A Quick Guide
The other day, my eight-year-old son looked at me seriously and said, “When I grow up, I want to be a digital marketing specialist.” After a brief moment of pride (finally, someone in the house understands what I actually do all day on the computer!), I thought: “Wow, there’s hope that my child will follow…
Written by
-
When marketing lies (or tells the truth): ethics wanted in the land of deception
Between broken promises, manipulative ads and increasingly disillusioned consumers: is ethics in marketing still possible, or just a beautiful illusion? Has marketing lost its soul? Once upon a time, marketing was about storytelling, creating value, building genuine relationships. But today, ethical marketing sounds almost like a contradiction. Deceptive ads, greenwashing, algorithms that play with our emotions, and personal data treated…
Written by
-
Marketing in the age of AI: the 5 questions everyone is asking
How digital marketing is changing with artificial intelligence: insights from Google’s GTM team on Search, YouTube, lead quality, and conversions
Written by
-
15 digital marketing ideas to grow your small business
Discover how to attract customers, boost visibility and build lasting relationships with simple but effective strategies
Written by
-
User Experience: the key to digital design
User Experience (UX) is one of the most crucial concepts in the modern digital world. Often confused with aesthetics or usability alone, it actually encompasses much more: it refers to the overall experience a user has when interacting with a website, app, or digital service. In this article, we’ll explore what it is, why it’s important,…
Written by
-
Competitor analysis in digital marketing
Understanding your rivals is key. This article explores the importance of competitor analysis in digital marketing, outlining strategies, tools, and differences from traditional marketing. You’ll also learn how to do a competitor analysis, what it’s for, and see a practical example to guide your next move. What is competitor analysis? Let’s start by defining what…
Written by
