Category: Digital Marketing
Articles on Digital Marketing and Web Marketing. A selection of thoughts and theories on digital marketing.
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15 digital marketing ideas to grow your small business
Discover how to attract customers, boost visibility and build lasting relationships with simple but effective strategies
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User Experience: the key to digital design
User Experience (UX) is one of the most crucial concepts in the modern digital world. Often confused with aesthetics or usability alone, it actually encompasses much more: it refers to the overall experience a user has when interacting with a website, app, or digital service. In this article, we’ll explore what it is, why it’s important,…
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Competitor analysis in digital marketing
Understanding your rivals is key. This article explores the importance of competitor analysis in digital marketing, outlining strategies, tools, and differences from traditional marketing. You’ll also learn how to do a competitor analysis, what it’s for, and see a practical example to guide your next move. What is competitor analysis? Let’s start by defining what…
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AI and consumers: How artificial intelligence is reshaping shopping behavior
Artificial intelligence is reshaping the way consumers search for information, make purchasing decisions, and interact with brands. Chatbots, virtual assistants, and AI-powered search engines are gaining ground, offering personalized experiences and reducing search times. However, challenges related to transparency, data security, and consumer trust remain. A recent study by the Italian Observatory for Electronic Commerce for SMEs (OICE), presented on January 28,…
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Web banners: what are online advertisements?
What is a web banner and why is it important? A web banner is a graphic format used to promote a product or service on a webpage. It is one of the most common tools in online advertising, integrated into campaigns to capture users’ attention. These visual spaces, often appearing in strategic spots on a…
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Search Engine Marketing: definition and characteristics
The world of marketing is constantly evolving, and with the advent of digital technology, Search Engine Marketing (SEM) has become one of the most important components for online success. But what exactly is “Search Engine Marketing,” and what are its key characteristics? Search Engine Marketing: definition and characteristics Search engine marketing (abbreviated as SEM ) is one of the fundamental…
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The evolution of online advertising: a comprehensive guide
Online advertising has revolutionized how businesses reach and interact with their audience. From simple banner ads to complex targeting algorithms powered by artificial intelligence, online advertising has become an indispensable tool for success in today’s digital marketplace. The origins of online advertising The era of data and personalization Technological innovations and new formats The challenges…
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Google updates AdMob and AdSense policies: new policy for “Sensitive Events”
Google has announced the implementation of a new policy aimed at enhancing its ability to provide high-quality and relevant information during “ Sensitive Events ”. Starting in February, Google will introduce a new policy called “Sensitive Events” in the AdMob and AdSense guidelines . Why it is important? Non-compliance with policies without Google’s approval could…
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The call to action (CTA). Meaning and examples
A “call to action” (CTA) is a term that has meaning particularly in marketing and advertising to describe a message designed to induce an immediate and specific action on the part of the recipient. Typically, it is a command or invitation, such as “Buy now,” “Sign up here,” or “Learn more.” The goal is to…
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