Are you worried that the new AdSense rules might put your site’s monetization at risk?
Do you find the new Referrer Ad Creative (RAC) parameter from Google confusing or hard to implement before November 1, 2025?
Are you concerned you don’t have the technical resources or time to comply in time?
If these questions sound familiar, you’re not alone. Thousands of publishers and webmasters are in the same situation. Google has introduced stricter rules to ensure traffic transparency and ad reliability, and ignoring them can lead to suspensions or revenue limitations.
The good news is that you can avoid all of this with a simple, structured, and fully compliant technical approach.
What the New AdSense RAC Rule Requires
Starting November 1, 2025, all publishers who drive traffic to related search pages or monetized content must provide the referrerAdCreative (RAC) parameter whenever the traffic originates from a controlled source — such as your own campaigns, affiliate links, promotional videos, or partner networks.
This parameter must contain the exact and complete text of the ad creative or source content.
That means if the visit comes from:
- a banner or text ad, you must include the full ad text;
- a promotional video, you must provide the literal transcription of everything said or shown, including dialogues, on-screen text, and even lyrics or visible slogans.
In short, Google requires complete traceability between the ad creative and the traffic received.
Why You Should Act Now
Google’s goal is to ensure quality and transparency of traffic.
For publishers, however, this update also poses a technical challenge: without an automated system to manage the RAC parameter, you could make implementation mistakes—or worse, violate AdSense policies.
Failing to comply could mean:
- receiving non-compliance warnings or account suspension;
- losing monetization on certain pages;
- damaging your domain’s reputation within Google’s system.
Our Solution for AdSense RAC Compliance
At Dopstart, we can take full care of the technical and documentation compliance of your site with the new AdSense rules.
We offer:
- Analysis of your traffic sources and ad creatives.
- Automated implementation of the
referrerAdCreativeparameter. - Logging and secure storage of creative transcripts for compliance verification.
- Personalized consulting to optimize your content and maintain AdSense performance.
All in full alignment with Google’s policies, using clear technical language—minimizing risk and avoiding any revenue loss.
Want to make sure your site stays compliant without interrupting monetization?
Book a free consultation today: we’ll review your site together and provide you with a tailored operational plan to meet RAC 2025 requirements on time.
Frequently Asked Questions (FAQ)
It’s a mandatory parameter that identifies the original content of the ad or link generating traffic to your site.
Starting November 1, 2025, it will be required for all publishers using AdSense Related Search.
Google may suspend monetization or flag your site as non-compliant with AdSense policies.
No, only for traffic coming from controlled sources (you, your partners, or affiliates).
Yes, you’ll need to update your tracking scripts or URLs to include the RAC parameter.
Yes, Google recommends keeping them available in case of verification requests.
No, but non-compliance can reduce ad visibility.
Only if you have very few creatives; for high-traffic sites, automation is necessary.
Absolutely. We manage both the analysis and the technical implementation.
Contact us for a free initial consultation and receive a personalized assessment of your compliance level.
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