The impact of artificial intelligence on search engines and solutions for businesses
Have you noticed a sudden drop in organic traffic, sometimes by 50% or even 70%, without understanding why?
Do you feel that your old SEO strategies no longer work as they used to?
Are you worried that your content is no longer found because users get direct answers from AI platforms or Google’s new answer boxes?
If you’ve asked yourself any of these questions, you’re not alone. Today, AI-driven search engines are revolutionizing how people look for information, and adapting to this shift is essential.
The problem: an unprecedented change
Algorithm updates and the arrival of AI Modes have rewritten the rules of the game:
- Many sites report traffic drops of up to 70%.
- AI-generated answers appear above traditional search results, stealing clicks and attention.
- Traditional SEO strategies fail to capture user behavior, increasingly focused on instant answers.
The solution: from SEO to GEO
This is where Generative Engine Optimization (GEO) comes in: the natural evolution of SEO for an era where AI decides what gets shown — and what gets ignored.
With the right tools you can:
- Monitor your brand’s visibility inside AI-generated answers.
- Understand how algorithms perceive you.
- Optimize your content to appear in answer boxes as well as traditional results.
Why work with us
Navigating this change alone can be frustrating and confusing. We are available to take care of this activity for you, analyzing your current situation, identifying critical points, and building a tailored strategy.
Call to Action
Book your free first consultation today: together we’ll uncover how to regain your online visibility and bring qualified traffic back to your site.
Useful FAQs
- What is AI Mode in search engines?
It’s a feature that shows AI-generated answers before traditional search results. - Why has my organic traffic dropped so much?
Because users often find what they need directly in AI boxes without clicking through to websites. - Is SEO dead?
No, but it’s evolving: you now need to integrate GEO strategies to stay visible. - What’s the difference between SEO and GEO?
SEO focuses on traditional rankings, while GEO optimizes content for AI understanding and inclusion in answers. - How can I know if AI mentions my brand?
Specific tools track brand mentions and sentiment inside AI-generated answers. - Can I recover lost traffic?
Yes, with a targeted strategy adapted to new visibility rules. - Are small businesses more at risk?
Yes, they may struggle to adapt quickly, but GEO gives them a chance to stand out. - How long does it take to see results?
It depends on your sector, but GEO can show improvements within months. - Do I need to rebuild my entire site?
Not necessarily: often, targeted optimizations on content and structure are enough. - Do you offer personalized support?
Yes, our approach is custom: we analyze your business and design a tailored strategy.
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