Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
Introduction Starting July 1, 2024, Google Analytics 4 properties will completely replace Universal Analytics properties. From that date, Google will begin deactivating all Universal Analytics services and APIs. If you have not yet completed the migration, it is crucial to start immediately. Data Export: protect your information To maintain access to your Universal Analytics property…
Introduction Google has announced the release of a new search spam update, named the June 2024 spam update. This update, which began rolling out today, is expected to take about a week to complete. According to Google, this is a routine spam update aimed at enhancing the effectiveness of their automated systems in detecting search…
Harmonizing SEO and Social Media for maximum online visibility A client asked me if it was important for his company to combine SEO and social media marketing. He also asked if SEO and social media can work together. In this article, I want to share my response. Understanding how SEO and social media can work…
A client asked me to create a web page to show to their partners but he wants this page not to be indexed in search engines and, in particular, to be invisible to Google. Why create web pages that should not be indexed in Google or ask for them to be excluded from the index? The reasons…
Introduction On-page SEO is a fundamental pillar in the world of digital marketing. I had previously developed a checklist for on-page SEO on WordPress sites . Today I want to return to the topic of onpage SEO to delve deeper into some activities that we still believe are crucial for good organic positioning. Being directly…
During a recent speech, Google’s CEO reassured SEO professionals of the continued relevance of traditional strategies despite the advancement of AI. Share your opinions! Last April 11, 2024, Sundar Pichai , head of Google, addressed the increasingly influential role of artificial intelligence (AI) in search technology. Directly addressing the concerns of the SEO industry ,…
In the complex and challenging oil & gas industry, emerging online can feel like navigating uncharted waters. With the vastness of the Internet and industry-specific technical complexity, standing out is not just a matter of visibility, but of recognition as a market leader. This is where SEO (Search Engine Optimization) comes into play, making it…
In terms of content marketing or inbound marketing, the content of a web page takes on an almost decisive importance by virtue of the objectives set by SEO . The quality of the content also plays an important role from the point of view of user experience and conversion. In this article we talk about…
The main update continues Google recently announced the conclusion of the update aimed at combating spam, focusing in particular on content generated through artificial intelligence, the abuse of expired domains and the abuse of authority. At the same time, the major update of the search engine continues to be implemented, which includes the evaluation of…
