Category: Seo Blog
Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
Search Engine Positioning: How to Be Found Online
Discover how to improve your search engine positioning and get found by people who are truly looking for your services. Do you have a website—perhaps well designed too—but when you search for your name or your services, you don’t show up on Google? Have you ever wondered why other websites similar to yours are always…
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Google Discover changes the rules: less clickbait, more real value
The February 2026 update rewrites what truly matters to stand out in the feed What Google announces: the February 2026 Discover Core Update On February 5, 2026, Google announced the release of the February 2026 Discover Core Update, a broad and structural update that directly affects the systems used to select and display articles within Google Discover. This…
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What is Google My Business and what is it used for?
Discover what Google My Business is used for and why it helps increase visibility, contacts, and customers in local search. Have you ever searched for a local business on Google and couldn’t find it? Or found incomplete information, incorrect opening hours, or a phone number that doesn’t work? Or maybe you’re on the other side:…
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Organic Traffic: What It Is and How to Increase It for Real
Discover what organic traffic is and how to increase it with an effective SEO strategy to attract qualified visitors and customers. Do you have a website, perhaps even carefully designed, but visitors aren’t arriving as you hoped? Does publishing content feel like a big effort, yet search engine results don’t seem to reward your work?…
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Toxic backlinks: what they are and how to disable them properly
Discover what toxic backlinks are, how to identify them, and how to disable harmful links to protect your website and your SEO Have you ever felt that, despite well-crafted content and solid technical optimizations, your website just isn’t growing on Google? Have you noticed a sudden drop in organic traffic and can’t figure out where…
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SEO Audit: Complete Guide to SEO Audits
SEO audit is a critical process for any digital strategy. It provides a clear vision of how to improve a website to achieve better rankings, attract more organic traffic, and ultimately achieve online business goals. Definition of SEO Audit An SEO (Search Engine Optimization) Audit is a complete analysis of a website with the aim of…
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How to Do Link Building Effectively
Discover how to do link building effectively with off-site SEO strategies designed to improve your ranking in search engine results. Have you ever wondered how to do link building correctly without risking penalties?Or asked yourself why other websites with content similar to yours manage to rank higher in the SERPs, even though you’ve worked hard…
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Search Engine Optimization in 2026
Google, AI, Social, Video and the New Ecosystem of Digital Search Search engine optimization has always been a discipline in constant evolution, but it has never gone through a transformation as deep as the one we are witnessing today. There was a time when it was enough to focus on Google: write optimized content, refine…
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AI and Organic Traffic: How Not to Lose Visibility
The impact of artificial intelligence on search engines and solutions for businesses Have you noticed a sudden drop in organic traffic, sometimes by 50% or even 70%, without understanding why?Do you feel that your old SEO strategies no longer work as they used to?Are you worried that your content is no longer found because users get direct answers…
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Google Question Fringe Score: What It Really Means
A hidden signal that measures how far a query sits on the edge of Google’s knowledge What is the Google Question Fringe Score? In recent years, Google has added more and more layers of complexity to how it analyzes search queries. One of the latest discoveries is the Question Fringe Score, an internal metric Google may use…
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What Are YMYL Pages and How They Influence SEO
Do you have a website with valuable content, but you can’t rank as high as you’d like in search results? Have you ever wondered why some of your web pages seem penalized even though they provide correct information? Have you heard about Google YMYL pages but don’t know exactly what they are or how they might affect your online business? If you…
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Tripadvisor between SEO and AI: the future of travel search
How artificial intelligence is changing the way we travel and position ourselves online SEO is not dead, but it must evolve For years, SEO has been the key to reaching travelers online. Today, with the rise of artificial intelligence, many believe it is outdated. But Tripadvisor CEO Matt Goldberg sees it differently: “The same skills that allow you to be crawled…
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