Introduction On-page SEO is a fundamental pillar in the world of digital marketing. I had previously developed a checklist for on-page SEO on WordPress sites . Today I want to return to the topic of onpage SEO to delve deeper into some activities that we still believe...
During a recent speech, Google’s CEO reassured SEO professionals of the continued relevance of traditional strategies despite the advancement of AI. Share your opinions! Last April 11, 2024, Sundar Pichai , head of Google, addressed the increasingly influential...
In the complex and challenging oil & gas industry, emerging online can feel like navigating uncharted waters. With the vastness of the Internet and industry-specific technical complexity, standing out is not just a matter of visibility, but of recognition as a...
In terms of content marketing or inbound marketing, the content of a web page takes on an almost decisive importance by virtue of the objectives set by SEO . The quality of the content also plays an important role from the point of view of user experience and...
The main update continues Google recently announced the conclusion of the update aimed at combating spam, focusing in particular on content generated through artificial intelligence, the abuse of expired domains and the abuse of authority. At the same time, the major...
The SEO world is notoriously dynamic, subject to fluctuations and sometimes sudden drops in rankings. Recently, Google’s Search Liaison, Danny Sullivan, offered valuable advice to a webmaster who experienced a significant drop in organic traffic. By analyzing...
