Author: Dopstart

Google Analytics: Is adding a user difficult for you? I’ll explain how to add users to Analytics.

GA4 is a fundamental tool for monitoring the performance of your website . 

In a digital marketing team, it is often necessary to share access with other team members or external collaborators. If you are wondering how to add multiple users on Analytics , this guide will help you understand how to do it easily and safely. 

We’ll walk you through the steps to add a user to Analytics , manage permission levels, and maintain control over access to your data.

Table of Contents

• Sign in to your Google Analytics account
• Navigate to user management
• Add a new user
• Set permission levels
• Confirmation of adding new user
• Manage existing users and remove access
• Adding Multiple Users to Analytics

Sign in to your Google Analytics account

To add users to Google Analytics , the first step is to log in to your Google Analytics account .

You will need to use your Google credentials, so make sure you are logged in to your Google account associated with your Google Analytics account. Once inside the platform, you will have access to the main dashboard.

Navigate to user management

After logging in, you will be presented with the main Google Analytics screen. From here, to add new users , you will need to navigate to the administration section, which is located at the bottom left of the screen.

Here, you will see two main columns: Account , Property as well as others (Data View, etc.). Each column represents a different access level within Google Analytics.

The first step is to click on the Account column if you want to give access to all data (then click on Account access managemet ), or you may choose to give access only to a specific property or view. In the latter case click on Property access management ).

This second option is recommended.

Add a new user

Once you enter the Property Access Management section , you will see a list of users who currently have access to the account or property. At this point, to add a new user , you will need to click on “Add” in the top right corner which may be displayed with a “+” sign. This button will allow you to enter the details of the new user.

You will be asked whether you want to add individual users or groups of users.

We select Add users and a page will open where you will be asked to enter the email address of the person you want to add. The address must be associated with a Google account , otherwise they will not be able to access the platform. Then assign a role and finally click on “Add” button.

Set permission levels

Google Analytics allows you to assign different permission levels based on the needs of the new user. When you are about to add a user to Analytics , you will have several options to choose from:

• Administrator : Has complete control of the property
• Editor: Can edit all data and settings for property. Cannot manage users.
• Marketer – Can edit audiences, conversions, attribution models, lookback windows, and events for the property. Includes the Analyst role. 
• Analyst – Can create and edit shared resources, such as dashboards and annotations, for the property. Includes the Viewer role
• Viewer – Can view data and report configuration settings for the property
• None – No role assigned

There are further limitations to the data: in particular, metrics relating to costs and revenues can be excluded.

Depending on your needs, you can choose the right permission level for the new user. For example, if the person only needs to read the data without making any changes, it may be sufficient to select the “Read and analyze” option. If you want the user to have full access, you can assign the “Edit” or “User management” level.

Confirmation of adding new user

Once you have entered the new user’s email address and chosen their permission level, you will have to confirm by clicking on “Add user “. At this point, the user will receive an invitation email that will allow them to access Google Analytics with the permissions you have assigned.

Manage existing users and remove access

In addition to adding users to Google Analytics , you may also need to manage or remove existing users. This can always be done from the User Management section , where you can see all users with access and their permissions.

If a user is no longer part of the project, you can remove them by clicking the trash can icon next to their name. Remember to review access periodically to ensure only the necessary people have access to your website data .

Adding Multiple Users to Analytics

If you need 
to add more users to Analytics , you can repeat the process as many times as needed. There is no immediate limit to the number of users you can add, but make sure you manage permissions properly to avoid security issues or data analysis errors.

Google Search Console is an essential tool for anyone who manages a website, allowing you to monitor the performance and presence of your site in search results. 

One of the most important aspects of managing a Google Search Console account is the ability to collaborate with others, providing them with secure and controlled access. 

In this article, we’ll walk you through how to add a user in Google Search Console , manage permissions, and optimize collaboration with your team.

Table of Contents

• What is Google Search Console and why is it important to manage access?
• How to Add a User in Google Search Console
• Difference between verified owner and delegated owner
• Why it is important to choose the right permission levels
• Questions and Answers

What is Google Search Console and why is it important to manage access?

Google Search Console is a free platform offered by Google that allows website owners to check their indexing status, monitor performance, and receive notifications about any problems related to their site’s presence in search results . 

If you have a team or external collaborators, it is essential to know how to add a user to Search Console to share data and reports without compromising the security or full control of your site ownership .

Managing access by adding new users provides operational flexibility, allowing team members to access only the data they need for their work. However, it is important to understand the different permission levels and decide who can do what.

How to Add a User in Google Search Console

The process of adding a user to Search Console is fairly simple, but it does require a few key steps. Here’s a step-by-step guide on how to do it safely:

1.Log in to your Google Search Console account

First, you need to sign in to your Google Search Console account using the email address you used to register your website. If you haven’t yet set up Search Console for your site, you’ll need to enter your site address and follow the verification steps.

2.Choose the property you want to add a user to

After logging in, select the website property you want to add a new user to. Make sure you are a verified owner of the property, as only verified owners can manage users.

3. Access the “Users and permissions” section

Click on Settings and then on “Users & Permissions”. From some devices on the site ownership screen, go to the top right and click on the three dots to open the menu. From there, click on Users & Permissions to manage permissions.

4.Add a new user

Once you open the section, you will find the “Add User” option .

Here you will need to enter the email address of the person you want to add. Remember that the email must be linked to a Google account.

5.Choose the type of authorization

When you add a new user , you will need to select the type of permission you want to assign. There are two main options:

• Full Access : Allows you to see all data and take some actions, such as submitting sitemaps or requesting new crawls. However, you will not have full control over the property .
• Limited access : Allows you to view data but not make significant changes to your site or take actions within Google Search Console.

6.In some cases, you can also assign specific roles as a delegated owner , if you want to give a person more powers without making them a verified owner.

7.Click “Add” After selecting the appropriate permission type, click add to confirm. The user will receive a notification email that will give them access to the site ownership on your Google Search Console.

Difference between verified owner and delegated owner

When it comes to managing access on Google Search Console, it is important to understand the difference between a verified owner and a delegated owner . A verified owner has complete control over the property and can add, edit, or remove users. 

This role should only be given to people you fully trust.

The delegated owner , on the other hand, has almost all the privileges of a verified owner, but cannot add or remove other owners. This role is ideal for an administrator who needs a lot of autonomy without compromising the security of the site.

Why it is important to choose the right permission levels

Assigning the right type of permission is critical to ensuring that people only have access to the information they need. For example, if a team member only needs to analyze site performance, limited access may be sufficient. 

Conversely, an SEO specialist who needs to handle technical issues may need full access to perform actions such as submitting sitemaps or managing indexing requests.

Questions and Answers

1. How to add a user to Search Console? Log in to your account, select the property and go to “Users and Permissions” to add a new user.
2. How to add users to Search Console safely? Make sure you are a verified owner and choose the right permission level for each user.
3. Can I add multiple users to the Search Console property? Yes, you can add as many users as you want, assigning them different permission levels.
4. What are the available permission levels? The main levels are “full access” and “limited access”. Only the verified owner can manage users.
5. What is the difference between verified owner and delegate? Verified owner has full control of the site, while delegate has almost the same permissions but cannot manage other owners.
6. What can I do with full access to Google Search Console? With full access, you can see all your data and take some actions like submitting sitemaps or requesting new crawls.
7. How to remove a user from Google Search Console? Go to “Users & Permissions”, select the user you want to remove and click “Remove”.
8. Can I add a user without giving them full access? Yes, you can choose limited access, which only allows viewing of data.
9. How many people can have access to a Search Console property? There is no limit to the number of users that can be added.
10. Can added users make major changes to the site? Only full access users can make some changes, but they do not have full control of the property.

Learn how to optimize your positioning on Google, Bing, YouTube, Amazon and social media for a complete SEO strategy.

Search engine positioning is a constantly evolving discipline, influenced by the changing dynamics of Google and other platforms. 

The positioning of sites on search engines is the very objective of our SEO agency . The acronym SEO stands for Search Engine Optimization .

Optimizing your online presence doesn’t just mean positioning your site on Google , but also considering other search tools such as Bing , YouTube, Amazon and social media.

In this article we will explore the best strategies for positioning on search engines , with a particular focus on Google but not only: there are also alternatives to Google.

Table of Contents

• What is Search Engine Optimization?
• How to position a site on Google
• How to improve your ranking on other search engines
• Video Platform Positioning: How to Position Yourself on YouTube
• Amazon Positioning: How to Optimize for the Marketplace
• Social Media Positioning: Facebook, Instagram and LinkedIn
• Conclusion
• Questions and Answers:

What is Search Engine Optimization?

Search engine optimization refers to the set of strategies and techniques used to improve the visibility of a website in organic search results. 

The goal is to reach the first pages of the SERPs (Search Engine Results Pages), obtaining an increase in organic traffic . 

This process involves several activities, including creating quality content , optimizing site structure , and using meta tags and keywords correctly.

In many cases, companies choose to work with a search engine positioning and communications agency to get faster and more targeted results. If you are in Tuscany, for example, you could consider a search engine positioning agency in Pisa that offers personalized consultations. 

Or you could consider contacting us and asking us for a first free SEO analysis of your website right away.

How to position a site on Google

For Google, the positioning of a website is both public and secret. Public because Google itself offers a basic SEO introductory guide . Secret because no one really knows the dynamics of Google’s algorithms.

The positioning of the site on Google is the main objective of those who work in the SEO field. To reach the first position on Google, it is necessary to optimize both the on-page factors (what directly concerns the site) and off-page factors (external factors, such as incoming links).

For example: searching for “business association” on Google you find one of our clients in first place.

Some key website ranking tips include:

1. On-page SEO optimization : make sure your site has a clear and easy to navigate structure. It is important to create content using the main keywords in a natural way both in titles, meta tags and texts and images. Site speed is crucial: slow pages can penalize the Google positioning of the site directly affecting the user experience.
2. Off-page SEO : A good backlink strategy from authoritative sites is essential to improve the authority of your site. Getting links from other high-quality pages to your website can significantly increase your visibility.
3. Google Search Console : Use tools like Google Search Console to monitor your site traffic and recognize any issues that may be negatively impacting a site’s rankings.

Read also: Positioning your site on Google in 2025: Updated best practices guide

How to improve your ranking on other search engines

While Google dominates the market with over 90% of global searches, there are other search engines you shouldn’t ignore, especially if your target market is in specific countries or industries.

1. Bing : While Google is dominant, Bing offers a viable alternative, especially in the US and UK. The search engine optimization process on Bing is similar to Google, but this search engine emphasizes multimedia content and social media. Integrating images and videos into your site can improve your rankings on Bing .
2. Yahoo : Although it has lost ground, Yahoo is still used by a significant percentage of users, especially in the United States. SEO for Yahoo is closely tied to Bing, so by optimizing your site for Bing, you will also cover Yahoo.
3. DuckDuckGo : If you’re targeting a privacy-conscious audience, DuckDuckGo might be a good search engine to consider. It doesn’t track users, and its search results are less influenced by people’s browsing habits. Good optimization for DuckDuckGo includes paying close attention to content quality and keyword relevance.

Video Platform Positioning: How to Position Yourself on YouTube

YouTube is the second most used search engine in the world, after Google. Optimizing your videos on YouTube is essential to be found by potential customers or viewers.

1. Optimized Titles and Descriptions : Use relevant keywords in your video title and description. These fields are essential for YouTube to understand what your content is about.
2. Video Tags and Categories : Tags help you better categorize your videos and link them to similar content. Enter relevant tags that reflect the content of your video.
3. Eye-catching Thumbnail : Create an eye-catching thumbnail to attract more clicks. YouTube rewards videos that get more views in the first few minutes of being published.
4. Engagement : Encourage your viewers to interact with your videos (like, comment, share). The higher the engagement, the higher your video will rank in searches.

Amazon Positioning: How to Optimize for the Marketplace

If you sell products online, Amazon is a platform you can’t ignore. Amazon works as a real search engine for products, and optimizing your listings can make a difference in your sales.

1. Optimized titles : Include relevant keywords in your product title, but keep the text readable and descriptive.
2. Detailed Descriptions : Use descriptions to include related keywords, but also to answer questions customers may have about the product.
3. Reviews : Reviews play a key role in product placement on Amazon. The more positive reviews you get, the higher your visibility will be.
4. Backend Keywords : Amazon allows you to add “hidden” keywords in the product backend area. These help increase the chances of your product being found in searches.

Social Media Positioning: Facebook, Instagram and LinkedIn

Social media doesn’t work like traditional search engines, but optimizing the content you post on these platforms can significantly increase your visibility. 

Optimizing on social media also means giving positive signals to search engine algorithms. An SEO, therefore, cannot avoid considering them.

1. Facebook : Use keywords in posts and article titles you share on Facebook. Also, encourage sharing and interaction with your content to increase organic visibility.
2. Instagram : On Instagram, hashtags play a similar role to keywords. Using hashtags that are relevant to your content helps you reach a wider audience.
3. LinkedIn : Optimize your personal or business profile on LinkedIn by including relevant keywords in your description. This will help you be found by industry professionals looking for specific skills or services.

Conclusion

Improving your search engine rankings is a complex process that requires a multi-pronged strategy. Not just Google, but also other search engines, video platforms like YouTube, marketplaces like Amazon, and social media offer enormous visibility opportunities for those who know how to optimize their content. 

Hiring a search engine positioning and communications agency can speed up this process, but it is important that website and business owners are also aware of the most effective techniques for positioning their site on each platform. 

Questions and Answers:

1. How do you optimize a YouTube video for ranking?
   Optimize your title, description, use relevant tags, and encourage viewer engagement to improve your YouTube ranking.
2. How does Bing positioning work compared to Google?
   Bing rewards multimedia and social content, and is influenced by a similar SEO to Google, but with some differences in the priority of the elements.
3. What are the most important factors for ranking on Amazon?
   Optimized titles, detailed descriptions, positive reviews and the use of backend keywords are essential for ranking on Amazon.
4. How does Facebook SEO work?
   On Facebook, engagement is key. Use keywords in your posts and encourage interactions to improve visibility.
5. Do hashtags on Instagram help with ranking?
   Yes, hashtags work like keywords on Instagram, increasing the likelihood of your content being discovered.
6. What are meta tags and why are they important?
   Meta tags are data that describe the content of a web page. They help search engines better understand and index content.
7. Can I improve my site’s ranking on DuckDuckGo?
   Yes, DuckDuckGo rewards quality, untracked content. Focus on site relevance and quality to improve your ranking.
8. How important is site speed for SEO?
   Site loading speed is a crucial factor for SEO, as it affects both user experience and search engine rankings.
9. Can I use the same SEO strategies for all search engines?
   Many SEO strategies are universal, but each search engine may have some differences in priorities and ranking criteria.
10. My site is already optimized for Google, do I need to do anything for Bing?
    Yes, while Google and Bing share many SEO principles, Bing tends to emphasize rich media and social media integration more.

Updated guidelines on Google algorithm changes and how to stay competitive in search results.

In 2025, the SEO landscape continues to evolve at an impressive rate, with Google’s algorithms becoming increasingly sophisticated and focused on user experience .

In this article, we will explore the best practices for ranking at the top of Google in 2025, analyzing the latest trends and updates of the most famous and scary algorithm for SEOs in the world.

Table of Contents

• 1. Introduction to new SEO practices of 2025
• 2. Key changes in Google’s algorithm in 2024
  • Core Web Vitals Updated
  • RankBrain and BERT
  • Helpful Content Update
  • EEAT: Experience, Competence, Authoritativeness and Reliability
• 3. Optimizing your website structure for 2025
  • Website architecture
  • Mobile Optimization
  • Technical SEO
• 4. Creating High-Quality Content in 2025
  • “People-first” approach
  • Length and depth of content
  • Use of images, videos and graphics
  • Optimization for voice search
• 5. Local SEO and Geo-Localized Search Optimization
  • Google My Business
  • Local search optimization
  • Online reviews
• 6. Off-Page SEO and Backlinking in 2025
  • Quality backlinks
  • Natural link building
  • Social signals
• 7. Optimize website performance
  • Site loading speed
  • Fast hosting
  • Image compression
• 8. Measuring and monitoring SEO performance
  • SEO tools
  • Core Web Vitals Analysis
  • Competitor Analysis
• 9. SEO Strategy for Artificial Intelligence
  • Optimization for Generative AI
• 10. Conclusions
• Does your company need an SEO partner?
• Questions and answers

1. Introduction to new SEO practices of 2025

In 2025, Google’s algorithm has reached a new level of complexity . SEO techniques that were valid a few years ago may no longer be effective.

It is now clear that Google is increasingly placing importance on factors related to user experience (UX) , quality content and authority signals .

The search engine uses artificial intelligence (AI) to better understand the content of web pages and their value to users.

2. Key changes in Google’s algorithm in 2024

Core Web Vitals Updated

Core Web Vitals remain a cornerstone of SEO optimization. In May 2024, Google PageSpeed ​​Insights and the API were updated to Lighthouse 12.0 .

The indicators to keep in mind remain those that we now know daily:

• Largest Contentful Paint (LCP): how long it takes for the main content of the page to load.
• Interaction to Next Paint (INP): the overall responsiveness of a page to user interactions by looking at the latency of all click, touch, and keyboard interactions that occur during the duration of a user’s visit to a page.
• Cumulative Layout Shift (CLS): visual stability of the page while loading.
• First Contentful Paint (FCP): an important, user-centric metric for measuring perceived page load speed , as it marks the first point in the page load timeline where the user can see anything on the screen.
• Time to First Byte (TTFB): a key metric for measuring connection setup time and web server responsiveness both in the lab and in the field. It helps identify when a web server is too slow to respond to requests. In the case of navigation requests, i.e. requests for an HTML document, it precedes all other significant loading performance metrics.

It goes without saying that improving these metrics is essential to ensure good positioning and maintain a positive UX.

Do you need SEO consulting? Ask here

RankBrain and BERT

The use of artificial intelligence, through algorithms like RankBrain and BERT , has improved Google’s ability to understand queries and provide relevant results . In 2025, these systems have become even more precise, favoring content that directly answers 
users’ questions in natural language .

Helpful Content Update

Google has strengthened its commitment to rewarding content that is useful to people. The 2025 Helpful Content Update encourages the creation of pages that solve real problems, penalizing those who try to manipulate rankings with content written only to attract traffic.

EEAT: Experience, Competence, Authoritativeness and Reliability

Google’s algorithm has updated its EAT (Expertise, Authoritativeness, Trustworthiness) criteria by adding the Experience element . In 2025, great importance is given to content created by people with direct experience on a specific topic, in addition to their expertise and trustworthiness.

3. Optimizing your website structure for 2025

A well-structured website is always essential for good positioning. Some practices to optimize the structure include:

Website architecture

Organizing your site with a well-defined, hierarchical structure helps Google understand the relationship between pages. It is important to:

• Create a clear navigation menu.
• Use readable and SEO-friendly URLs.
• Implement breadcrumbs to facilitate navigation.

Mobile Optimization

With mobile-first indexing , Google evaluates the mobile version of a site to determine rankings. It is essential that the site is 
responsive , offering an optimal user experience on any device.

Technical SEO

• Use structured data to help Google better interpret your content.
• Make sure your site uses HTTPS to ensure security.
• Create and submit an updated XML sitemap to make your pages easier to crawl.

4. Creating High-Quality Content in 2025

“People-first” approach

Google increasingly rewards user-centric content. This means answering users’ questions directly in a detailed and accurate way. Avoid content that is created just to please the algorithm.

Length and depth of content

In-depth articles that cover a topic from multiple angles tend to rank better. In 2025, articles that offer real value , such as detailed guides, tutorials, and in-depth analysis, are favored over shorter, more superficial content.

Use of images, videos and graphics

Visual content plays 
a crucial role in improving user experience. Pages enriched with images, videos and infographics improve not only engagement but also time spent on the site, a factor that can positively influence rankings.

Optimization for voice search

With the rise of voice assistants like Google Assistant and Alexa, optimizing your content for 
voice search is essential. Using colloquial phrases and directly answering questions in a question-and-answer format helps you appear in voice search results.

5. Local SEO and Geo-Localized Search Optimization

In 2025, local SEO is essential for businesses that want to attract customers in their geographic area. Here are some key strategies:

Google My Business

Making sure your Google My Business profile is up to date with accurate and complete information (address, hours, reviews) is essential to appearing in local results.

Local search optimization

Google is increasingly using location to personalize search results. Local queries like “near me” can be dominated by businesses with proper local optimizations.

Online reviews

Positive reviews directly impact your local ranking. Encouraging customers to leave reviews on Google and other platforms increases your visibility in local results.

6. Off-Page SEO and Backlinking in 2025

Off-page SEO continues to be an important element in increasing the authority of a site. Backlinks from trusted and authoritative sites have always been and remain a strong signal for Google.

Quality backlinks

Earning backlinks from reputable sites significantly increases the credibility of your site in the eyes of Google.

Natural link building

In 2025, link building techniques need to be authentic and natural. Collaborating with high-quality sites through guest posting or mentions can help generate organic backlinks.

Social signals

Social media presence increasingly influences rankings. High social engagement is a sign of trust for Google and can indirectly help improve your SERP position.

7. Optimize website performance

Site loading speed

We have already seen above how a fast site is crucial to maintaining a good user experience and improving rankings. Tools like 
Google PageSpeed ​​Insights help identify areas for improvement.

Fast hosting

Quality hosting is essential to ensure fast loading times. Consider that even choosing a server close to the geographic location of your users can make a difference. So if your users are in Italy, choosing a hosting that guarantees the presence of your website on a server located in Italy is the right choice.

Image compression

Reducing the size of images and implementing techniques such as lazy loading can significantly improve the speed of the site. The image format can also make a difference: think for example of how heavy a .png image can be while good quality can be maintained along with lightness by a 
.webp image file .

8. Measuring and monitoring SEO performance

SEO tools

In 2025, tools like Google Search Console , Google Analytics 4 (GA4), SEMrush , and Ahrefs are indispensable for monitoring SEO performance. These tools offer, among other things, an overview of organic traffic, keywords, and technical issues that could affect rankings.

Core Web Vitals Analysis

Constantly monitoring your Core Web Vitals allows you to quickly correct any performance issues that may negatively impact your indexing.

Competitor Analysis

With the help of tools like Ahrefs and SEMrush , analyzing your competition can help you identify new SEO opportunities and strategies.

9. SEO Strategy for Artificial Intelligence

Artificial intelligence is playing an increasingly important role in SEO in 2025. As mentioned above, algorithms like 
Google Bard and AI content generation tools are integrated into SERPs and search functionality. So, this needs to be taken into account.

Optimization for Generative AI

It is essential to adapt content to respond to queries handled by AI. In essence, artificial intelligence is not that intelligent. It is therefore very intelligent to structure content clearly, with concise and direct answers, allows you to be better understood and presented in AI responses.

10. Conclusions

SEO in 2025 continues to require a multidimensional approach, ranging from the creation of high-quality content to technical optimization and continuous monitoring of performance. From this point of view, not much changes in the work of the SEO consultant. However, it is always necessary to keep up with the changes in the algorithm of Google and other search engines. This is essential to remain competitive and continue to grow in the digital landscape.

Does your company need an SEO partner?

If you need a partner who can help you with SEO, do not hesitate to contact me. It will be a pleasure for me to work for your company.

---

Questions and answers

1. What are Core Web Vitals and why are they important in 2025? Core Web Vitals are a set of metrics that measure the user experience on a site, including loading speed and visual stability. They are critical to Google rankings.
2. How can I improve my site’s SEO for voice search? Use natural language and optimize your content in question-answer format to answer voice queries concisely.
3. What are the main SEO news in 2025? The importance of AI optimization, the focus on updated Core Web Vitals and the greater relevance of experiential content.
4. What is the “Helpful Content Update”? It is a Google update that rewards content that is useful to users and penalizes content that is created primarily to manipulate the algorithm.
5. What is the importance of EEAT in 2025? Google rewards content based on experience, expertise, authoritativeness and trustworthiness, to provide high-quality results.
6. How can I improve my site’s backlinks? Focus on valuable content that attracts natural links and collaborate with authoritative sites to get mentions and links.
7. What are the best SEO tools to track performance in 2025? Tools like Google Search Console, Google Analytics 4, SEMrush, and Ahrefs are essential for tracking traffic and SEO performance.