Below is an article published in the economic magazine ‘Il Denaro’ of which we offer the first sentence and the link to the online version to continue reading.
“A site without many visits is of no benefit to the entrepreneur who invests in the Internet sector often disproportionately and without prior consultation with a web marketing expert.
Considering the corporate website as a self-sufficient visibility tool is a common mistake that generates a probable consequence: you end up with a beautiful site that costs a lot, but is useless and unproductive. It is good for entrepreneurs who intend to invest in the Net to know that the corporate Internet site is only a tool that must necessarily be built only after having made a series of preliminary analyses on the potential customers to whom the entrepreneur wants to address and on how they behave on the Net…”.
