Technical SEO

Home » Digital Marketing Services » Technical SEO

For every second your page delays loading, you increase your abandonment rate and lose valuable conversions. Improve your website performance and capture high-quality leads and traffic with Dopstart’s technical SEO services.

What is Technical SEO and why is it important

Technical SEO refers to the set of practices aimed at optimizing the structure of a website to ensure its compatibility with search engine guidelines.

This process allows the site to be easily explored (crawled) and indexed without problems.

It is crucial because it addresses aspects such as page loading speed, mobile responsiveness and site architecture, directly influencing the site’s visibility in search results.

By improving these factors, you increase the likelihood that your site will appear in the top positions of search results, attracting more organic traffic and improving user experience.

L'immagine mostra una attività di ottimizzazione sito web mediante SEO Tecnica
SEO tecnica

Optimize User Experience with Technical SEO

Improving user experience (UX) with technical SEO is a great strategy for increasing traffic to your website and meeting visitor needs.

Here are some fields of intervention of Dopstart in the application of technical SEO:

  1. Page Loading Speed : We make sure your site loads quickly on all devices, including desktop and mobile.
  2. Site Structure : We reorganize your site in a clear and intuitive way, using a logical navigation structure that makes it easy for users to find what they are looking for.
  3. Quality content : with the SEO copywriting service we create informative, useful and relevant content for your users by using relevant keywords in a natural way and writing engaging titles and meta descriptions that capture users’ attention in search results.
  4. Mobile-friendly : We make sure your site is optimized for mobile devices.
  5. URL Structure : We use meaningful, readable URLs that reflect your site structure and page content.
  6. Title Tags and Meta Descriptions : We optimize title tags and meta descriptions for every page on your site.
  7. Image Optimization : We reduce image file sizes to improve page load times and ensure we use descriptive alt text for each image to improve accessibility and indexing by search engines.
  8. Internal Links : We optimize internal links to connect to related pages within your site.
  9. Using Keywords : We look for keywords relevant to your industry and use them strategically in your content, title tags, meta descriptions, and URLs.
  10. Continuous analysis and optimization : We monitor the performance of your site using analytical tools such as Google Analytics and Google Search Console.

Boost your website in search engines

Could your website be penalized by its technical SEO limitations? Let our company take care of this. Entrust your technical SEO audit and optimization to us and unlock your growth potential with Dopstart

SEO Technique for your local business

Technical SEO is a set of fundamental processes that aim to optimize the structure and performance of a website to improve its visibility in search engines also at a local level.

These processes include a series of activities aimed at solving technical problems and optimizing various aspects of the website to ensure better indexing and higher ranking in search results.

List of technical SEO activities:

  1. Running a scan error report
  2. Elimination of duplicate content
  3. Preferred domain review
  4. Improved metadata
  5. Checking HTTPS status codes
  6. Check for broken links
  7. Creating an XML sitemap
  8. Implementation of the Secure Sockets Layer (SSL) protocol
  9. Increased site speed
  10. Using the robots.txt file
  11. Website optimization for mobile devices
  12. Review of redirects
  13. Performing a site search via Google And many other essential tasks to ensure optimal indexing and visibility of the website.

Implementing technical SEO practices is critical to the success of a search engine optimization strategy. Each activity listed helps to create a more performing and easily indexable website, thus improving its online visibility and attracting a greater number of interested visitors. Investing time and resources in technical SEO is a crucial step in ensuring the long-term success of a business or organization’s online presence.

Our Technical SEO services

This service aims to examine the structure and performance of your website in detail, identifying and resolving technical issues that may be hindering its positioning in search results.

Our competitor analysis service offers you an in-depth understanding of your competitive environment, allowing you to identify your competitors’ strengths and weaknesses and develop a winning strategy.

Our metadata analysis service offers an in-depth exploration of these details, allowing you to optimize every aspect of your website to maximize visibility and effectiveness in search engines.

Images are an essential element of your online presence and their optimization is essential to ensure an optimal user experience and improve visibility on search engines. Our image optimization service focuses on a series of strategies aimed at improving the quality, performance and indexing of images on your website.

Website loading speed is crucial to user experience and the overall success of your online presence. Our website speed optimization service focuses on a series of strategies aimed at reducing page load times and improving the overall performance of your site.

Structured data is a key element in optimizing your online presence and maximizing the visibility of your website in search engines. Our structured data implementation service focuses on a series of strategies aimed at structuring your site’s information so that search engines understand it better and display it more richly in search results.

Keyword research is the foundation of a solid search engine optimization (SEO) strategy. Our keyword research service offers detailed, targeted analysis to identify the most relevant and relevant keywords for your industry and target audience.

Inbound links, or backlinks, are a critical element to the success of your SEO strategy. Our backlink analysis service provides a detailed evaluation of the links pointing to your website, identifying opportunities for improvement and potential threats to your online visibility.

If your website has been hit by a penalty from Google, it is crucial to act promptly to resolve the issue and restore your online ranking. Our Google penalty resolution service offers an in-depth analysis of the causes of the penalty and a targeted action plan to resolve the problem and restore your visibility in search results.


Technical SEO can give a boost to your website within a few months. And the results can be seen within a couple of months at most

Why choose Dopstart Technical SEO services

For more than two decades, Dopstart has excelled in providing assistance to businesses across multiple industries to enhance their online presence and increase revenue. With extensive experience and multiple success stories, we support businesses of all sizes in achieving their goal of increasing online traffic and generating more leads.

Our goal is to make the complex technical process of search engine optimization accessible and manageable for our clients. To achieve this, we assign each client a single point of contact responsible for managing the project. This approach ensures a deep mutual understanding between the client and the Dopstart SEO professional, allowing them to fully understand the specific needs of the client company.

Our philosophy is based on two fundamental principles: Relationships and Results. We are fully committed to every customer, regardless of the size of their company, whether it is a small business or a large national franchise. Our mission is to drive them to exponential growth through search engine optimization. We are convinced of the importance of being the spokesperson for our clients and we strive every day to demonstrate this by making our vast experience in the field of SEO available.

Secure the future of your website and improve your chances of conversion with SEO solutions tailored to your brand. We offer technical SEO services for eCommerce, Shopify, franchising, Amazon and local businesses. Our team takes care of eliminating any element that slows down the performance of your website, optimizing the content of the pages and making your brand more appealing to both search engines and online users.

At the heart of our business are fundamental values ​​such as honesty and integrity, which guide our every action. We adopt an ethical approach in everything we do, relying exclusively on “white hat” SEO techniques and avoiding spam or manipulation practices that could result in penalties from Google. Our philosophy is clear: we do not look for shortcuts to achieve excellence in the field of SEO.

Unlike our competitors who use deceptive tactics, we guarantee complete transparency. We allow you to directly monitor the effectiveness of our interventions in increasing your online profits. Through detailed and personalized reports, including Google Analytics analysis, we provide you with a clear vision of your site’s SEO performance.

Give new vitality to your old website

FAQ on Technical SEO

Below you will find a detailed FAQ section designed to clarify the most common doubts related to technical SEO.

What is Technical SEO?

Technical SEO refers to the set of strategies and practices used to optimize a website’s infrastructure, so that search engines can explore, index and interpret content effectively. Unlike on-page SEO, which focuses on optimizing content for keywords, and off-page SEO, which deals with building reputation and external links, Technical SEO focuses on optimizing the site itself . This includes things like page loading speed, mobile-friendliness, security and URL structure, all of which are crucial to improving your search engine rankings.

What are the fundamental elements of Technical SEO?
  • Site speed and performance optimization : A fast site improves the user experience and is rewarded by search engines. Tools like Google PageSpeed ​​Insights can help identify areas for improvement.
  • Mobile-friendliness and responsive design : With the increase in mobile device usage, having a site that adapts to different screen sizes is essential.
  • URL structure and permalink optimization : Clear, structured URLs help search engines understand the site’s hierarchy.
  • Site Security (HTTPS) : Security is a ranking factor. Moving to HTTPS is critical to protecting user data.
  • Optimizing the robots.txt file and XML sitemaps : These files help search engines explore your site more effectively by indexing the pages that matter and excluding unnecessary ones.
How can we improve the indexing of your site?
  • Implementing the data structure : Using structured data helps search engines understand the context of content, improving indexing and appearing in enriched search results.
  • Effective use of canonical tags : Canonical tags tell search engines which version of a page to consider as primary, reducing the problem of duplicate content.
  • Optimization of navigation and site architecture : A logical and simplified structure facilitates exploration by search engines and improves the user experience.
  • Improving site accessibility : We make sure the site is accessible, including keyboard navigation and the use of ARIA labels, can help with SEO.
What is the role of duplicate content in Technical SEO?

Duplicate content can dilute the relevance of search results and lead to ineffective distribution of link juice, potentially hurting rankings. Resolving duplicate content issues through canonical tags, 301 redirects, and preventing the creation of duplicates is crucial to maintaining a strong online presence.

What tools do we use for the technical SEO analysis of your site?
  • Google Search Console : Offers direct information about how Google sees your site, including indexing issues and search performance.
  • Screaming Frog SEO Spider : A crawling tool that helps quickly identify technical SEO problems.
  • GTmetrix and Google PageSpeed ​​Insights : For loading speed analysis and optimization suggestions.
  • Semrush and Ahrefs : Provide a comprehensive overview of SEO performance, including backlink and keyword analysis.
How Artificial Intelligence (AI) is influencing Technical SEO?

AI is revolutionizing Technical SEO through advanced data analysis and the creation of optimized content. Machine learning algorithms like Google’s RankBrain influence rankings by dynamically changing ranking factors based on user behavior. Future SEO strategies will need to take these changes into account, focusing on creating exceptional user experiences and high-quality data-driven content.

How long does technical SEO take to see results?

The results of Technical SEO on a pre-existing site are visible on average within 30 days of the first changes.