Google releases June 2025 core update

What’s changing in SEO rankings, search traffic and visibility?

Rolling out over three weeks

Google has launched the June 2025 Core Update, the second such update this year. The rollout is expected to take up to three weeks, bringing major volatility in search rankings and traffic.

What is a core update and why it matters

Core updates are broad changes to Google’s algorithms that affect how pages are ranked. They aim to better align results with user intent and content quality. The June 2025 update comes just three months after the March 2025 update.

Affected? Here’s what Google says

Google hasn’t shared new guidance, but reiterated the essentials:

• There’s nothing specific you can do to “fix” rankings.
• A ranking drop doesn’t mean your content is wrong.
• Recovery can take time, often until the next update.
• Focus on helpful, people-first content, not gaming search engines.

Timeline of recent updates

• March 2025: Mar. 13–27
• December 2024: Dec. 12–18
• November 2024: Nov. 11–Dec. 5
• August 2024: Aug. 15–Sep. 3
• March 2024: Mar. 5–Apr. 19
• November 2023: Nov. 2–28
• October 2023: Oct. 5–19
• August 2023: Aug. 22–Sep. 7
• March 2023: Mar. 15–28

Why you should care

Every Google core update can reshape your visibility, search traffic, and SEO performance. Monitor analytics, focus on user value, and stay informed.

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FAQ

1. What is a Google core update?
It’s a broad update to Google’s search algorithm that affects how websites are ranked.

2. How long will the June 2025 update take?
It will take up to three weeks to fully roll out.

3. What should I do if my site lost rankings?
There’s no quick fix. Google recommends improving your content’s quality and usefulness.

4. Which websites benefit from core updates?
Those with original, trustworthy, and people-first content are more likely to be rewarded.

5. When was the last core update before this one?
In March 2025.

6. Can I recover before the next core update?
Partially, yes. But the biggest recovery usually happens after a new core update.

7. Which industries are most affected?
Typically, industries like news, health, and e-commerce experience the most volatility.

8. Does Google announce these updates in advance?
Only major core updates are announced, usually the day they begin.

9. Are AI-generated contents penalized?
Not automatically. If the content is useful, reliable, and people-centered, it’s fine.

10. Where can I find Google’s guidelines?
In the official “helpful content” section on Google Search Central.