Author: Dopstart
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SEO vs. PPC: which strategy is best for your business?
Digital marketing offers multiple ways to improve online visibility and attract customers. Among the most commonly used strategies are SEO (Search Engine Optimization) and PPC (Pay-Per-Click). But which one should you choose? Dopstart, specialized in SEO consulting, helps businesses identify the best strategy, offering a free initial consultationand guiding them through the entire process until useful results are obtained. SEO: improving website visibility…
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Search Intent: User intent that is useful for SEO
Search Intent is one of the most important aspects to consider when optimizing a website for search engines . Understanding Search Intent is crucial to ensuring that your site content is relevant to users and meets their needs. In this article, we will explore what Search Intent is and why it is so important for SEO. What is Search Intent?…
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Long Tail SEO: using Long Tail Keywords
Long tail is an effective SEO strategy to get qualified traffic and increase conversions. By identifying niche keywords that are relevant to your website and optimizing it for these keywords, you can improve your website’s visibility in search results and get real business results. The use of long tail keywords is always considered in the search engine optimization strategy…
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Video SEO: How to Optimize Your Videos for Maximum Visibility
The digital landscape is rapidly evolving, and videos are becoming a crucial part of content marketing. However, simply creating videos is not enough; you need to optimize them for search engines to ensure maximum visibility. Video SEO (Search Engine Optimization) involves various strategies to improve your video’s ranking on search engines and video sharing platforms.…
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Digital Twins: What They Are and How They Work
Digital twins are one of the most revolutionary technologies of Industry 4.0, allowing to create a virtual representation of real objects, processes or systems. Their use extends to numerous sectors, from manufacturing to healthcare, from automotive to smart cities , with applications ranging from predictive maintenance to performance optimization. However, this technology also has significant implications for cybersecurity, as the integration with digital technologies introduces…
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Programmatic SEO: Strategy, Benefits and Risks
Programmatic SEO represents an interesting opportunity for those who want to scale the production of optimized web pages and improve their presence in search engines. From an omnichannel point of view, it could be possible to use the same technique to generate automatic content on social media. However, it requires careful planning to avoid penalties…
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SEO Optimization: 3 technical tips from Google
Google reveals 3 key tips to fix technical issues In the ever-evolving field of SEO optimization, Google is positioning itself as a reliable guide with the recent release of three essential tips. These tips aim to diagnose and resolve technical issues that may be hindering the indexing and ranking of a website. In this article,…
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SEO Optimization: how to improve your ranking
SEO optimization is an essential activity to improve a website’s ranking on Google and other search engines. A SEO-optimized website has a higher chance of reaching the top positions in the search engine results pages (SERPs), attracting more traffic, and increasing conversions. SEO optimization involves solving technical issues identified during the analysis phase, creating web page contentfocused on specific themes, and optimizing existing…
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AI and consumers: How artificial intelligence is reshaping shopping behavior
Artificial intelligence is reshaping the way consumers search for information, make purchasing decisions, and interact with brands. Chatbots, virtual assistants, and AI-powered search engines are gaining ground, offering personalized experiences and reducing search times. However, challenges related to transparency, data security, and consumer trust remain. A recent study by the Italian Observatory for Electronic Commerce for SMEs (OICE), presented on January 28,…
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