Category: Blog
AdSense RAC Compliance 2025: How to Stay Compliant and Protect Your Earnings
Are you worried that the new AdSense rules might put your site’s monetization at risk?Do you find the new Referrer Ad Creative (RAC) parameter from Google confusing or hard to implement before November 1, 2025?Are you concerned you don’t have the technical resources or time to comply in time? If these questions sound familiar, you’re not alone. Thousands…
Pingbacks: What They Are and What They’re Really For
Have you ever come across the pingback option in your WordPress site settings and wondered: what is a pingback?Should I keep them active, or is it better to disable pingbacks? Can they really help boost search engine visibility, or are they just a source of spam? And again: every time I publish a new article, is it worth…
AI and Organic Traffic: How Not to Lose Visibility
The impact of artificial intelligence on search engines and solutions for businesses Have you noticed a sudden drop in organic traffic, sometimes by 50% or even 70%, without understanding why?Do you feel that your old SEO strategies no longer work as they used to?Are you worried that your content is no longer found because users get direct answers…
Google Meridian: ROI and Marketing Mix Modeling
Are you really measuring the effectiveness of your investments? Do you ever wonder if your marketing activities are truly generating the return on investment you expect? Do you feel that part of your budget is being wasted on advertising channels that aren’t effective? Would you like to clearly understand the contribution each channel makes to…
Fashion E-commerce: Winning Strategies for 2030
Is your fashion e-commerce struggling to generate steady sales? Have you noticed advertising costs increasing while margins keep shrinking? Do you wonder how to stand out in an increasingly crowded and competitive market? These are not isolated concerns—they are the very challenges many fashion retailers face today. According to the Future of E-commerce in Fashion report by Deloitte…
Gemini comes to Google Meet: the AI assistant that transforms video meetings
Real-time notes, smart summaries, and instant search: how Google is reshaping Meet with Gemini A new era for video conferencing Google keeps investing in artificial intelligence to improve its suite of apps. After Docs, Gmail, and Drive, it’s now time for Google Meet to take a leap forward thanks to Gemini, the AI assistant at the heart of Google’s strategy.…
The Future of Video: 4 Behaviors of Italian Viewers on YouTube
How new viewing habits are shaping digital marketing strategies Do you really know how your viewers behave? Have you ever wondered why your videos don’t deliver the results you expect, despite your efforts and investments? Or why your competitors, with fewer resources, seem to connect better with the audience on YouTube? Have you asked yourself whether you’re using…
Google Question Fringe Score: What It Really Means
A hidden signal that measures how far a query sits on the edge of Google’s knowledge What is the Google Question Fringe Score? In recent years, Google has added more and more layers of complexity to how it analyzes search queries. One of the latest discoveries is the Question Fringe Score, an internal metric Google may use…
What Are YMYL Pages and How They Influence SEO
Do you have a website with valuable content, but you can’t rank as high as you’d like in search results? Have you ever wondered why some of your web pages seem penalized even though they provide correct information? Have you heard about Google YMYL pages but don’t know exactly what they are or how they might affect your online business? If you…
Tripadvisor between SEO and AI: the future of travel search
How artificial intelligence is changing the way we travel and position ourselves online SEO is not dead, but it must evolve For years, SEO has been the key to reaching travelers online. Today, with the rise of artificial intelligence, many believe it is outdated. But Tripadvisor CEO Matt Goldberg sees it differently: “The same skills that allow you to be crawled…
