Category: Seo Blog
Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
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Google SERP Volatility Spikes – May 2025
After weeks of relative calm, Google Search rankings saw a significant spike in volatility on May 8, 2025, initially in the United States and then spreading to Italy on May 9. In this article, we break down what’s happening in the SERPs using data from tools like Semrush, and explain what it means for your SEO strategy right now. May 8:…
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How to Rank in Google AI Overviews
Ranking in AI Overviews is not guaranteed, but by aligning your content with SEO strategies, enhancing user experience, and embracing structured data and E-E-A-T, you can significantly improve your visibility across search engines. The evolution of AI in search demands a proactive, quality-driven approach to content creation and optimization. With the introduction of Google’s AI Overview, search engine optimization (SEO) is entering a new…
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SEO for Blogger: complete guide
Our SEO Agency rarely has requests to optimize sites made with Google Blogger. However, it has happened that some clients have made a personal blog and asked for some suggestions for SEO optimization. It is our pleasure to share the advice that we usually give in these cases. In this article, you’ll learn how to…
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Blocking the Semrush Bot: Why and How to Do It
A client of ours to whom we provide SEO services has specifically asked to use a certain suite of programs for SEO analysis. However, Semrush is not among them. He also noticed in the file Logs that the Semrush bit punctually returns to show itself, a sign that his competitors study it. The shared decision…
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SEO vs. PPC: which strategy is best for your business?
Digital marketing offers multiple ways to improve online visibility and attract customers. Among the most commonly used strategies are SEO (Search Engine Optimization) and PPC (Pay-Per-Click). But which one should you choose? Dopstart, specialized in SEO consulting, helps businesses identify the best strategy, offering a free initial consultationand guiding them through the entire process until useful results are obtained. SEO: improving website visibility…
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Search Intent: User intent that is useful for SEO
Search Intent is one of the most important aspects to consider when optimizing a website for search engines . Understanding Search Intent is crucial to ensuring that your site content is relevant to users and meets their needs. In this article, we will explore what Search Intent is and why it is so important for SEO. What is Search Intent?…
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Long Tail SEO: using Long Tail Keywords
Long tail is an effective SEO strategy to get qualified traffic and increase conversions. By identifying niche keywords that are relevant to your website and optimizing it for these keywords, you can improve your website’s visibility in search results and get real business results. The use of long tail keywords is always considered in the search engine optimization strategy…
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Video SEO: How to Optimize Your Videos for Maximum Visibility
The digital landscape is rapidly evolving, and videos are becoming a crucial part of content marketing. However, simply creating videos is not enough; you need to optimize them for search engines to ensure maximum visibility. Video SEO (Search Engine Optimization) involves various strategies to improve your video’s ranking on search engines and video sharing platforms.…
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Programmatic SEO: Strategy, Benefits and Risks
Programmatic SEO represents an interesting opportunity for those who want to scale the production of optimized web pages and improve their presence in search engines. From an omnichannel point of view, it could be possible to use the same technique to generate automatic content on social media. However, it requires careful planning to avoid penalties…
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