Do you feel stuck in your job search and no longer know where to look for job offers?
Do you have a LinkedIn profile but receive no contacts or proposals from employers?
Are you wondering whether LinkedIn is truly useful or just another time-wasting social media platform?
Do you not know how to fill in your work experiences or use the right keywords to get found?
Do you want to create company pages but don’t know where to start?
If at least one of these questions describes your situation, you’re not alone. Thousands of people every day wonder what LinkedIn is and, above all, how LinkedIn works to look for a job, build a professional profile, and get noticed by recruiters.
The good news is that LinkedIn is not just any social network: it’s a real search engine for human resources. If you learn how to use it well, you can turn it into a strategic tool for your career or for your company’s growth.
In this guide we’ll take you step by step: from creating your profile to using advanced features such as LinkedIn Premium, company pages, keyword-based search, messages to contact recruiters directly, and much more.
And remember: if you want faster results, we’re available to handle this activity for you. At the end of the article you’ll find an invitation to book a free consultation.
Table of Contents
- What is LinkedIn?
- How LinkedIn works in practice
- Why LinkedIn is indispensable
- Our solution
- And now it’s your turn…
- Questions and answers about LinkedIn
What is LinkedIn?
LinkedIn is a professional social media platform launched in 2003 to connect workers, companies, and professionals. Unlike other social networks, its mission isn’t entertainment, but creating job and business opportunities.
Today LinkedIn is the world’s largest professional platform, with over 1 billion registered users. Here you’ll find job offers, company showcases, professional experiences, and relationships that can open unexpected doors.
In other words: you need to be on LinkedIn if you want to be found by potential employers or if you want to expand your network of professional contacts.
How LinkedIn works in practice
Understanding how LinkedIn works means learning to use its main features consciously. It’s not just about opening an account and uploading a résumé: it’s a strategic job of building your online professional identity, which requires care, consistency, and constant updates.
1. Your personal profile
The personal profile is the foundation of everything—your digital business card. Every detail helps determine how you are perceived by employers or potential business partners.
- Professional photo: choose a recent, sharp image aligned with your profession. Avoid selfies or casual shots—LinkedIn isn’t a recreational social network.
- Professional headline: don’t just list your job title (“Employee” or “Consultant”). Use the headline to communicate value: “Digital marketing consultant specialized in SMEs” is far more effective.
- Compelling summary: a short but incisive text that explains who you are, what you do, and what you can offer. This is where you can stand out by showing not only skills but also passion.
- Work experience: describe not only the roles you held but also the results you achieved. Use keywords related to your sector, because LinkedIn works like a search engine.
- Skills and certifications: add concrete skills, certificates, and courses. Companies often filter candidates based on these fields.
Remember: a well-crafted profile greatly increases your chances of appearing in search results when recruiters look for candidates for specific roles.
2. Job search
One of the most used features is being able to search for jobs on LinkedIn.
- Advanced filters: you can narrow offers by location, industry, seniority level, work mode (remote or on-site), and more.
- Quick apply: many companies offer the “Apply with LinkedIn” option so you can submit your profile immediately without uploading extra documents.
- Personalized alerts: create alerts for the roles you care about and receive notifications whenever a similar offer is posted.
- Applicant data: you can often see how many have already applied and what skills they have, helping you assess your competitiveness.
This turns LinkedIn into a global employment desk, always up to date and accessible.
3. Connections
LinkedIn is a network, and connections are its beating heart.
- 1st degree: people you know directly (colleagues, friends, partners).
- 2nd degree: your contacts’ contacts.
- 3rd degree and beyond: a web of indirect connections you can reach with invitations or messages.
Cultivating connections means participating in an ecosystem where every relationship can become an opportunity. Someone you barely know today might refer you to an employer tomorrow.
Don’t be afraid to expand your network—do it strategically: you don’t need thousands of random contacts; what matters is having relevant relationships.
4. Company pages
Companies can create company pages to manage their presence on LinkedIn.
- Brand presentation: a well-made page communicates reliability and professionalism.
- Content publishing: articles, updates, job postings, events.
- Attracting talent: candidates can follow company pages and apply directly to openings.
- Employer branding: showcasing company culture, values, and projects helps attract motivated people aligned with the mission.
If you run a business, the company page is an essential tool to get known and to recruit.
5. Messages and InMail
Communication is simple yet powerful.
- Standard messages: write to your direct contacts to exchange information, collaborate, or send your résumé.
- InMail (Premium only): lets you contact anyone directly, even outside your network. It’s a privileged channel to reach recruiters and managers.
This feature is especially useful if you want to be proactive and get noticed without waiting for others to find you.
6. LinkedIn Premium
For those who want more opportunities, there’s the paid version.
Main benefits include:
- Who viewed your profile: see in detail who’s interested in you—valuable to understand whether your profile is working.
- Advanced statistics: compare your applications with those of other candidates.
- InMail messages: contact anyone directly.
- LinkedIn Learning: online courses to improve your skills.
LinkedIn Premium isn’t mandatory, but it can make a difference if you’re actively job hunting or managing recruitment.
7. Notifications and updates
LinkedIn isn’t static; it’s a dynamic platform.
- Personalized feed: news, articles, and posts from the contacts and companies you follow.
- Sharing experiences: publish updates, write articles, and share your professional point of view.
- Join conversations: commenting and engaging with content increases your visibility.
- Industry trends: stay up to date on innovations, new technologies, opportunities, and changes in the job market.
Using updates well means not only being found but also demonstrating that you’re active and competent.
Why LinkedIn is indispensable
- It’s global: opportunities aren’t limited to your country. You can apply for international roles and build collaborations across borders.
- It makes you visible: even without sending a résumé, if your profile is optimized you can receive job offers.
- Direct communication: your email address is linked to your profile, and recruiters can easily reach you.
- Always updatable: you can refine your profile whenever you grow, acquire new skills, or change jobs.
In short: you can turn LinkedIn into a tool that works for you 24/7, helping you gain more visibility, connections, and professional opportunities.
Our solution
Many professionals and companies confide the same difficulties:
- “I don’t know where to start: I opened LinkedIn but my profile looks empty or sloppy.”
- “I don’t have time to update my work experiences or keep up with industry trends.”
- “I don’t know how to use the right keywords to get found by employers.”
- “I tried to create a company page, but I get no interactions or applications.”
These are real and very common problems. It’s normal to feel overwhelmed: LinkedIn offers many possibilities, but without guidance they can turn into confusion and wasted time.
This is where we come in.
Our goal is to help you turn LinkedIn from a simple social network into a strategic tool for professional and business growth.
Here’s how we can practically support you:
Creating and optimizing your personal profile
It’s not enough to fill in a few fields. An effective LinkedIn profile must:
- tell who you are in a clear, professional language;
- highlight your strengths and the results you’ve achieved;
- be built with the right keywords, so recruiters can find you—as in a real search engine.
We help you structure a profile that works for you around the clock, making you more visible and credible.
Entering work experiences and skills with targeted keywords
Many users list their experiences as a set of tasks. We turn them into success stories, spotlighting concrete results and using the most searched terms in your field.
This way, each experience becomes a building block to attract new opportunities.
Setting up and managing company pages
For businesses, LinkedIn is the ideal showcase for values, products, and company culture. We take care of:
- opening and configuring the page properly;
- enriching it with relevant, consistent content;
- planning updates that increase visibility and attract talent.
Personal branding campaigns and contact outreach
LinkedIn isn’t just a place to look for jobs; it’s a channel to build relationships and position yourself as an expert. We help you:
- define your professional identity;
- create content that speaks directly to your potential clients or employers;
- expand your network with targeted connection strategies.
Results analysis and continuous improvement
Digital marketing shouldn’t be improvised—it must be measured.
We monitor your profile and company page data, analyze what works and what doesn’t, and make ongoing improvements.
This way you avoid wasting time and energy, focusing only on what brings concrete results.
- With our support, you no longer have to figure out how LinkedIn works on your own: we’ll turn it into a powerful ally for your career or your company’s growth.
And now it’s your turn…
Want to turn LinkedIn into an ally for your career or your business?
Book your free initial consultation now: we’ll show you how to optimize your profile and start looking for jobs on LinkedIn effectively.
Questions and answers about LinkedIn
LinkedIn is a professional social network designed to connect workers, companies, and recruiters. It’s not for entertainment but for presenting yourself to employers, promoting your skills, and building valuable relationships. Think of it as an online, interactive résumé that lets you show who you are, what you can do, and how you create value.
LinkedIn offers a true job-offer search engine. You can filter positions by location, industry, seniority, and more. Thanks to your profile, recruiters can also find you even if you don’t apply. The “Apply with LinkedIn” feature streamlines the process—just a few clicks to submit. The better your profile, the higher your chances of being contacted.
Yes. The free version allows you to:
create and optimize your profile;
connect with colleagues and professionals;
search and apply for job offers;
follow companies and industry groups.
The basic version is already powerful, but if you want advanced features (like contacting people outside your network) you can upgrade to LinkedIn Premium.
LinkedIn Premium is the paid version that adds professional tools, including:
the ability to send InMail and contact recruiters directly;
seeing who viewed your profile;
comparing your applications with other candidates;
access to hundreds of online courses via LinkedIn Learning.
It’s especially useful if you’re actively searching for a job or if you’re a company looking to attract talent.
To make your profile effective:
use a professional, high-quality photo;
write a clear, keyword-rich headline;
add a compelling summary that tells who you are and what you offer;
describe your work experiences with concrete results, not just tasks;
list both technical and soft skills;
ask colleagues or former employers for recommendations.
An optimized profile increases your visibility in search results.
Absolutely. Companies can create company pages to:
promote products and services;
publish content to strengthen the brand;
attract talent with dedicated job ads;
build a community around their values.
For businesses, LinkedIn is also a key tool for employer branding and B2B marketing.
Yes. One major advantage is that recruiters can discover your profile while actively searching for candidates. If your experiences and skills are optimized, you may receive offers even without submitting applications. In practice, LinkedIn works for you automatically.
Two options:
if the recruiter is already a contact, you can write via standard messages;
if not, use InMail messages available with LinkedIn Premium.
When you write, be brief and professional: introduce yourself, explain why you’re interested in the company, and propose a quick conversation.
Yes—and that’s its strength. LinkedIn uses the keywords in your profile to show you in recruiters’ search results. If you don’t use the right terms (e.g., “digital marketing” or “software development”), you might not appear. That’s why profile optimization is essential.
Because today LinkedIn is the tool most used by HR teams to find candidates. Not being there means missing out on job and networking opportunities. Even if you’re not actively looking for a new role, keeping your profile updated allows you to:
receive unexpected opportunities;
build a solid network;
stay informed about industry trends;
strengthen your professional reputation.
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