No more penalties for posting multiple stories a day
A bug that penalized the most active
In recent months, many users noticed that posting multiple Instagram Stories in one day led to a drastic drop in views. This discouraged both casual users and professional creators.
Adam Mosseri’s confirmation
Instagram head Adam Mosseri publicly confirmed the issue. In an official video, he explained that the bug wasn’t intentional and that the latest update has finally fixed it.
What really changes for Stories
Now posting multiple Stories in sequence will no longer negatively affect overall visibility, especially the first one. The Instagram algorithm still decides based on preferences and interactions, but the artificial penalty is gone.
A new opportunity for creators
For digital creators and brands, this is a big win: sharing more daily moments without fearing a drop in reach means building stronger and more flexible content strategies.
A professionalizing platform
Instagram, much like YouTube, is becoming increasingly professionalized. Every technical adjustment, however small, can deeply influence how content is created, distributed, and monetized.
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