Digital Marketing Training for Companies, SMEs and Professionals

Courses, workshops and customized training based on 20 years of real-world experience

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Available Training Paths

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Why Choose Dopstart Training

Dopstart Training is built on more than 20 years of hands-on experience in website development, SEO, Google Ads, e-commerce management, content creation and digital strategy for companies, professionals and associations.

No academic theory —
only what truly works for Italian SMEs.

With Dopstart Training you get:

🛠️ Operational materials ready to use

🎯 100% practical approach

🧩 Customized programs based on your business needs

📈 Immediately applicable skills for your team

🔧 Real examples from Dopstart projects

💬 Dedicated support & Q&A sessions

What You Will Learn

Depending on the chosen program, your team will learn:

SEO & Online Visibility

  • How to optimize pages and website content
  • Keyword research and competitor analysis
  • Technical improvements, internal linking, performance optimization
  • Preparation for Generative Engine Optimization (GEO)
  • Creating effective campaigns
  • Budget optimization and performance tracking
  • Performance Max strategies
  • Conversion tracking with GA4 & Tag Manager

Content Marketing & Copywriting

  • Writing persuasive, conversion-driven content
  • Structuring articles, landing pages and sales copy
  • Planning editorial strategies for blogs and social media

WordPress & Website Management

  • Managing pages, media, plugins and settings
  • Creating effective page layouts
  • Fixing common problems and improving UX

E-commerce Marketing

  • Improving product pages
  • Creating sales funnels
  • Increasing conversions and average order value

Cybersecurity Basics for SMEs

  • Protecting access and sensitive data
  • Avoiding common employee mistakes
  • Identifying phishing, malware and digital scams

Who Is It For

Dopstart Training is ideal for:

  • Companies of any size
  • SMEs and family-run businesses
  • Marketing and sales teams
  • E-commerce managers
  • Professionals and freelancers
  • Internal staff who need to grow digital skills
  • Business associations (Unimpresa, FABI, Confcommercio, CNA…)
  • Training institutions, schools and coworking spaces
  • Entrepreneurs who want to understand and control digital strategy

What Makes Us Different

  • Real-world experience, not classroom theory
  • 20 years of continuous work in digital marketing
  • Hundreds of completed projects
  • Ability to explain complex concepts in a simple way
  • Practical, results-oriented lessons
  • Customized materials by industry
  • Optional follow-up support
  • Clear, human, non-technical language

Methodology

1. Needs Assessment

We define goals, team skills and starting level.

2. Customized Program

Each company receives a tailor-made training pathway.

3. Practical Training

Exercises, real examples and operational workflows.

4. Final Check

We verify what has been learned and what still needs improvement.

5. Follow-Up

Optional monthly calls or dedicated assistance.

What’s Included

Each course includes:

Final report of acquired skills

Detailed slides

Operational worksheets

Practical exercises

Checklists ready to apply

Video recording (for online sessions)

Templates for SEO analysis, keyword research, copywriting, Ads

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