Year: 2024

  • Google updates the Structured Data Guide for job postings

    Google updates the Structured Data Guide for job postings

    Greater clarity on notifications of changes to Google

    Google recently provided more details on the JobPosting structured data guide , offering clearer guidance on how to send notifications of changes to web pages and keep the search engine informed about new pages.

    Updated guide for job offers

    The updated guidance aims to change the requirements to ensure that Google is adequately informed about new web pages and changes to existing ones.

    Aimed at publishers, the structured data guide for jobs is designed to improve visibility in Google search results through interactive job ads.

    Effective notifications for greater visibility

    One of the key aspects of this guide is the ability to notify Google of new job posting web pages and changes to existing pages .

    This process is crucial to ensuring that the most relevant job postings are easily accessible on search results pages ( SERPs ).

    Changes in Google Notification Guidelines

    The main change concerns clarity in the guidelines for notifications to Google.

    Previously, the guide suggested relying on the indexing API “instead of sitemaps” to directly notify Google of pages that required immediate crawling. However, the updated guidance emphasizes the importance of using both the indexing API and sitemaps.

    Clear advice for publishers

    The new guidelines read: “Keep Google informed by using the Indexing API and submitting a sitemap. For job URLs, we recommend using the Indexing API rather than sitemaps because the Indexing API requires Googlebot to crawl your page first.“

    This change is significant, eliminating the apparent conflict between the two options and advising publishers to take advantage of both tools. The Indexing API is recommended for its speed, but submitting a sitemap is equally essential to cover your entire site.

    Further changes in the Guidelines

    In addition to this change, other revisions include replacing “Keep Google informed by doing one of the following:” with “Keep Google informed about changes:”. This makes it clearer that publishers should continue to use a sitemap.

    In conclusion, recent changes in Google’s Jobs Structured Data Guide provide publishers with a clearer picture of how to ensure higher visibility of jobs in search results. By using the indexing API in conjunction with sitemaps, publishers can optimize notification of new pages and improve user experience through more accurate and timely search results.

  • Closure of websites created with Google Business Profiles: what does it mean for businesses?

    Closure of websites created with Google Business Profiles: what does it mean for businesses?

    On January 9, 2024, Google announced it would shut down websites created through Google Business Profiles , requiring businesses to rebuild their sites using alternative platforms by March.

    Deadline imminent

    Starting in March, websites created through Google Business Profiles will be disabled, and visitors who attempt to access them will automatically be redirected to your business profile on Google until June 10th. After this date, visitors will be faced with a “page not found” message .

    Need to rebuild the website

    Businesses keen to maintain an online presence will need to rebuild their sites using alternative platforms. This migration is essential to avoid disruptions in online access to business information.

    To facilitate this transition, Google has suggested the use of some alternative platforms for creating new business websites .

    Recommended options include Wix , Squarespace , GoDaddy , Google Sites , Shopify , and WordPress .

    Creating a new site and updating your business profile with the new site address must be completed by the deadline to ensure a smooth transition.

    Implications for advertising campaigns

    For businesses running advertising campaigns linked to a website from Google Business Profile, it is essential to change the link by March 1st to avoid interruptions in advertising or opt to temporarily suspend campaigns until the new site is operational.

    Management of third-party domains

    If you have set up a custom domain to drive traffic to your website from Google Business Profile, visitors will be redirected to your business profile until June 10th. To facilitate this transition, it is recommended that you log in to your hosting company’s account and select the “Redirect” option or a similar feature to direct your third-party domain to a different website before the specified date.

    Google Statements

    A Google spokesperson explained that websites created through Google Business Profiles are essentially basic websites powered by information in the business profile. Business.site and negocio.site domains will be removed from the website field in the business profile in March, encouraging businesses to update their profile with a new website.

    In conclusion, the closure of websites created with Google Business Profiles poses a significant challenge for businesses, requiring rapid adoption of alternatives to ensure the continuity of the online presence. The tight timeline requires businesses to act promptly to avoid service disruptions and maintain a robust digital presence.

  • Google’s trends for 2024 New Year’s resolutions

    Google’s trends for 2024 New Year’s resolutions

    2024 has arrived and with it the traditional time for reflection and setting new goals for the year ahead.

    According to Google, there are four major trends emerging from this year’s New Year’s resolutions, and they include crucial aspects such as health , financial savings , travel and sustainability .

    Google Trends expert Sarah Armstrong said the company analyzes aggregated, anonymized search data from around the world, providing an overview of people’s top concerns and tracking the percentage increase in searches year over year.

    Health Trends:

    Google highlights that the dominant health trends in 2024 involve the following searches:

    • Gym memberships
    • Meal preparation
    • Healthy meal ideas
    • Dry January

    These findings suggest a growing attention among people towards a healthy lifestyle, with a particular emphasis on training and nutrition.

    Money Saving Trends:

    When it comes to financial savings trends, top searches include:

    • Ways to save on groceries and rent
    • Personal finance app
    • Books on personal finance

    This reflects people’s growing interest in managing their finances more consciously and intelligently.

    Travel trends:

    Travel trends highlight a predilection for travel-related gifts and credit cards .

    Sarah Armstrong explains:

    “Travel gifts are trending. Maybe people travel in their lives and the best travel credit cards are trending. So, again, trying to save money and maybe use points instead of going straight out of your wallet.”

    Sustainability trends:

    Finally, when it comes to sustainability , Google finds that the most frequent searches are for eco-friendly products , sustainable engagement rings and sustainable fashion . This growing focus on sustainability indicates increased environmental awareness among people.

    How to implement your New Year’s resolutions with Google Bard

    To help keep your New Year’s resolutions, Google introduced Bard , an innovative generative AI tool.

    Bard is designed to assist people in creating personalized plans to achieve their goals , whether it’s financial savings or developing an exercise program.

    Using Bard, users can receive personalized support to keep their New Year’s resolutions, providing an additional tool for success in 2024.

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