Category: Blog
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ChatGPT Agent Mode: What It Can Do
The ChatGPT Agent Mode is one of the most exciting innovations introduced by OpenAI. It’s not just a more powerful chatbot, but a true virtual assistant, capable of performing complex tasks, handling files, planning activities, and automating workflows. In this article, we explore how it works, what it can do, and provide real-world prompt examples to make the most of it. What…
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Goodbye keywords: Google Search ads go keywordless with AI Max
With AI Max, artificial intelligence personalizes Google Search ads by focusing on user intent rather than keywords The age of intent: why keywords are no longer enough For years, Google Search campaigns have been ruled by one principle: whoever masters the keywords, controls the traffic. Brands and marketers perfected strategies based on search volumes, long-tail phrases, and semantic…
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How to Become a Digital Marketing Specialist: A Quick Guide
The other day, my eight-year-old son looked at me seriously and said, “When I grow up, I want to be a digital marketing specialist.” After a brief moment of pride (finally, someone in the house understands what I actually do all day on the computer!), I thought: “Wow, there’s hope that my child will follow…
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Web Guide: the AI-powered compass to explore the web
Google tests a new experiment that reorganizes search results with AI to help you find what you need more easily A new kind of Google Search experience Google has launched Web Guide, a new Search Labs experiment aimed at revolutionizing how we explore search results. The idea is simple yet powerful: use artificial intelligence to group web links into…
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When marketing lies (or tells the truth): ethics wanted in the land of deception
Between broken promises, manipulative ads and increasingly disillusioned consumers: is ethics in marketing still possible, or just a beautiful illusion? Has marketing lost its soul? Once upon a time, marketing was about storytelling, creating value, building genuine relationships. But today, ethical marketing sounds almost like a contradiction. Deceptive ads, greenwashing, algorithms that play with our emotions, and personal data treated…
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Marketing in the age of AI: the 5 questions everyone is asking
How digital marketing is changing with artificial intelligence: insights from Google’s GTM team on Search, YouTube, lead quality, and conversions
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Google Discover summarizes news with AI: the end of journalism?
Google integrates artificial intelligence into its mobile news feed, promising speed—but publishers fear losing visibility
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Google Search gets smarter: introducing Gemini 2.5 Pro, Deep Search and AI-powered calls
The most advanced AI capabilities ever are now part of Google Search for AI Pro and AI Ultra subscribers – here’s how it’s changing everything
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The 10 alternative search engines to Google
(Article updated on July 17, 2025) – Search engines have become a fundamental part of our daily lives. When it comes to search engines, Google is usually the first name that comes to mind. However, the web is far more diverse than it seems, and over the years many valid alternatives have emerged—or persisted—that cater…
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