Search terms in Google ADS. How to see and manage them

Search terms in Google ADS. How to see and manage them

Correctly managing search terms in Google Ads is essential to optimizing advertising campaigns and obtaining maximum ROI. Knowing and analyzing search terms allows you to better understand user intentions and refine keyword advertising strategies. In this article,...
Google Ads: Automatically pause for inactive keywords

Google Ads: Automatically pause for inactive keywords

Google Ads is introducing a new feature that will affect the management of inactive keywords in your ad accounts. Starting in June 2024 , the system will begin to automatically pause keywords that have not shown significant activity , in order to optimize the...
Google revolutionizes ADS with conversational AI

Google revolutionizes ADS with conversational AI

Google has recently innovated its Google Ads platform by introducing conversational artificial intelligence experiences, promising to make the creation of advertising campaigns faster and more intuitive. With the introduction of conversational prompts, marketers can...
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