Category: Blog

  • WooCommerce: Add custom fields with ease

    WooCommerce: Add custom fields with ease

    Guide to adding custom fields via WordPress code and plugins

    Adding fields in WooCommerce allows the website to collect additional information from customers, improving the shopping experience and order management.

    This guide will explore how to add custom fields in different areas of WooCommerce: at checkout, in the user account and in the registration form.

    Add fields to your WooCommerce checkout

    It is possible to add fields to the WooCommerce checkout using the woocommerce_checkout_fields filter or a dedicated plugin . Below is an example of php code to add a custom field:

    add_filter( 'woocommerce_checkout_fields' , 'custom_checkout_field' );

function custom_checkout_field( $fields ) {
    $fields['billing']['custom_field'] = array(
        'label'     => __('Campo Personalizzato', 'woocommerce'),
        'placeholder'   => _x('Inserisci il dato', 'placeholder', 'woocommerce'),
        'required'  => true,
        'clear'     => false,
        'type'      => 'text',
        'priority'  => 22,
    );
    return $fields;
}

    Add fields in WooCommerce account

    To add custom fields to your user account page, you can take advantage of the woocommerce_edit_account_form filter . Here’s how you could do it:

    add_action( 'woocommerce_edit_account_form', 'custom_user_profile_fields' );

function custom_user_profile_fields() {
    ?>
    <p class="woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide">
    <label for="custom_field"><?php _e('Campo Personalizzato', 'woocommerce'); ?>&nbsp;<span class="required">*</span></label>
    <input type="text" class="woocommerce-Input woocommerce-Input--text input-text" name="custom_field" id="custom_field" value="">
    </p>
    <?php
}

    Add fields to the WooCommerce registration form

    Adding fields to the registration form requires the use of the woocommerce_register_form filter . Below is an example of how to modify the file by adding a field:

    add_action( 'woocommerce_register_form', 'add_custom_registration_fields' );

function add_custom_registration_fields() {
    ?>
    <p class="woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide">
        <label for="reg_custom_field"><?php _e('Campo Personalizzato', 'woocommerce'); ?><span class="required">*</span></label>
        <input type="text" class="woocommerce-Input woocommerce-Input--text input-text" name="custom_field" id="reg_custom_field" value="<?php if ( ! empty( $_POST['custom_field'] ) ) echo esc_attr( $_POST['custom_field'] ); ?>" />
    </p>
    <?php
}

    Save custom field data

    Regardless of the location of custom fields, it is critical to save the data entered by users.

    This can be done via the woocommerce_checkout_update_order_meta hook for the checkout fields, woocommerce_save_account_details for the user account fields, and woocommerce_created_customer for the registration fields.

    add_action( 'woocommerce_checkout_update_order_meta', 'save_custom_checkout_field' );

function save_custom_checkout_field( $order_id ) {
    if ( ! empty( $_POST['custom_field'] ) ) {
        update_post_meta( $order_id, 'Custom Field', sanitize_text_field( $_POST['custom_field'] ) );
    }
}

    Implementing custom fields in WooCommerce can significantly enrich data collection and improve order management, leading to higher customer satisfaction and improved operational efficiency. Use code appropriately and always test changes in a staging environment before applying them to your live site.

    Add custom fields with plugins

    Adding custom fields in WooCommerce can also be managed through the use of plugins, which offer a more accessible solution for less code-savvy users or for those looking for a quicker and more intuitive way. Plugins allow you to extend the functionality of WooCommerce without having to write custom code. Below, we’ll explore how to use plugins to add custom fields in different areas of WooCommerce.

    1. Add Fields to Checkout with Plugin

    WooCommerce Checkout Field Editor is one of the most popular plugins for customizing checkout page fields. With the checkout field editor plugin, you can add, delete or edit fields on the checkout page. Here’s how to use it:

    • Install the plugin and activate it from the WordPress Plugin Directory.
    • Go to WooCommerce > Settings > Checkout Fields.
    • Here, you can add new fields using the plugin interface. Choose the field type, enter labels and decide if the field is required.
    • Save your changes to apply them.

    2. Add Fields to User Account with Plugin

    WooCommerce Edit Account Page allows you to easily customize your user account page by adding custom fields. After installing and activating the plugin:

    • Access the plugin configuration via the WooCommerce menu.
    • Follow the instructions to add new fields to your user profile page.
    • Configure the settings for each field, as required or optional, and save.

    3. Add Fields to the Registration Form with Plugin

    To add custom fields to the registration form, you can use Profile Builder – User Profile & User Registration Forms. This plugin is not specific to WooCommerce but is fully compatible and offers the flexibility to add fields to the WooCommerce registration form:

    • After installing and activating the plugin, go to Profile Builder > Form Fields.
    • Here, you can add custom fields that will appear on the registration form.
    • Configure each field as per your needs and save your changes.

    Saving and Managing Custom Field Data

    Most custom field plugins in WooCommerce will automatically save data entered by users into custom fields, without the need for additional code or components. Additionally, they offer options to view and manage this data in the WordPress backend, making it easy to manage orders and user profiles.

    Conclusions

    Using plugins to add custom fields in WooCommerce is a practical and accessible solution that can greatly simplify the process of customizing your e-commerce site. Whether you want to collect additional information during checkout, improve user profiles or customize the registration form, there is a plugin that can meet your needs. Always remember to test each new feature in a staging environment before applying it to your live site to ensure the best possible experience for your customers.

  • Google Jobs. Job and career opportunities at Google

    Google Jobs. Job and career opportunities at Google

    Google has long been synonymous with innovation. Founded in 1998, this company has revolutionized the way we use the Internet, creating products and services that have a tangible impact on the lives of billions of people worldwide. But what does it mean and how is it to work in a company like Google?

    Company Culture: Google’s company culture is legendary. For years, the company has consistently been ranked as one of the best places to work in the world. This is because Google encourages creativity, autonomy, and innovation. The work environment is informal and stimulating, with open spaces, relaxation areas, and game rooms to encourage collaboration and interaction among employees.

    Growth Opportunities: Google is a place where people can grow and develop their skills. The company offers a wide range of professional training and development programs, ranging from internal classes to online training courses. Additionally, working in a company like Google puts you in contact with some of the best talents in the industry, giving you the opportunity to learn from others and grow professionally.

    Exciting Projects: One of the most exciting things about working for Google is the opportunity to work on stimulating and innovative projects that have a global impact. From researching and developing new technologies to optimizing existing services, every employee has the opportunity to contribute to projects that can change the world.

    Diversity and Inclusion: Google is committed to creating an inclusive and diverse work environment, where people of all backgrounds, genders, and origins can feel welcome and respected. The company promotes diversity through targeted recruiting programs, career development initiatives, and an open and welcoming work environment.

    Company Benefits: Google offers a range of benefits to its employees, including competitive salaries, health insurance and retirement plans, generous paid vacation days, assistance for continuous training, and much more. Additionally, the company promotes a healthy work-life balance, offering flexibility and support for employee well-being.

    How to work at Google? Google offers an updated page with all job and career opportunities at the Mountain View company for all locations worldwide (including Milan).

    Here is the link for job applications offered by Google By using the search filters, you can apply for any opportunity and location where skills are required.

    In conclusion, working for Google is not just a job opportunity, but an experience that can redefine your career and your life. With a stimulating company culture, innovative projects, and a commitment to diversity and inclusion, Google offers a unique work environment that attracts the best talents from around the world. If you are looking for a professional challenge and want to make a difference in the world of technology, Google could be the right place for you.

  • Elon Musk Goes to War with Google: A Battle for the Future of Artificial Intelligence

    Elon Musk Goes to War with Google: A Battle for the Future of Artificial Intelligence

    Elon Musk has found a new target for his critiques: Google. The magnate is becoming increasingly vocal against the tech giant, particularly following the launch of Gemini, Google’s AI generator, which has sparked considerable controversy.

    Since Gemini’s introduction, Musk has shared and replied to over 100 posts about the company on the platform X, predominantly expressing critical views. His main accusations center on Google’s image generator being “too politically correct”, producing historically inaccurate images and providing odd responses to some queries.

    Last week, Google had to suspend Gemini’s image generation feature after a wave of backlash accusing it of being overly “woke”. Demis Hassabis, CEO of Google DeepMind, stated that the company hopes to have the image generator back online in “a couple of weeks”, admitting that some features were applied “too bluntly”.

    Musk, a known critic of “woke” policies, has accused Google of implementing “insanely racist and anti-civilizational programming” with its AI. His critique was not limited to Gemini but extended to other aspects of Google’s operations, including the company’s flagship search engine and its email service, Gmail, hinting at the arrival of a competing product called “XMail”.

    Musk’s criticisms went beyond Google’s products, including personal attacks against some employees. He highlighted how, according to some data, Big Tech companies, particularly Google, tend to donate more to Democrats than to Republicans, suggesting the existence of a “pattern”. Additionally, he targeted Jack Krawczyk, the product lead for Gemini, accusing him of contributing to Google’s AI’s alleged racist and sexist tendencies.

    This confrontation goes beyond Musk’s personal reputation. After expressing similar concerns about OpenAI’s ChatGPT, he founded his own AI company, launching Grok, a chatbot aiming to be funnier and less “politically correct” than its competitors. Musk is leveraging the Gemini controversy to highlight the advantages of an AI like Grok, sharing memes that praise xAI’s efforts as “maximum truth-seeking” in contrast to rivals.

    Musk promises rapid improvements for Grok, with the release of version 1.5 scheduled in two weeks, emphasizing the importance of a “rigorous pursuit of truth, without regard for criticism”.

    In a broader context, on February 28, Axel Springer, the parent company of Business Insider, joined 31 other media groups in filing a $2.3 billion lawsuit against Google in a Dutch court for losses suffered due to the company’s advertising practices.

    This battle between Elon Musk and Google is not just a dispute between titanic personalities and tech companies but signals a broader reflection on the future of artificial intelligence, its impact on society, and the ethical implications of emerging technologies.

  • Google Workspace for Education Fundamentals: reliable security and innovation in digital education

    Google Workspace for Education Fundamentals: reliable security and innovation in digital education

    As the digital evolution continues to transform the education sector, Google has introduced Google Workspace for Education Fundamentals, replacing the former G Suite for Education. This new suite of tools is designed to provide educational institutions with a flexible, secure, and easy-to-use platform for learning, collaboration, and communication.

    Tools for Learning and Collaboration

    Google Workspace for Education Fundamentals offers teachers and students a range of applications, including Docs, Slides, Sheets, Drive, Forms, and Jamboard. These tools facilitate interactive learning and promote real-time collaboration, allowing users to work together from anywhere.

    For communication, the suite includes Classroom and Assignments, tools that simplify class and assignment management, enhancing productivity and saving valuable time for teachers. Gmail, Meet, and Chat enable seamless communication via email, chat, and video, while Keep, Calendar, and Tasks help organize daily activities.

    Security and Compliance

    One of the most significant aspects of Google Workspace for Education Fundamentals is its commitment to security. The suite protects users from digital threats with multi-layer security and offers tools for user and device management, mobile app deployment, and restricting remote access on every endpoint. Additionally, automated Data Loss Prevention (DLP) in Gmail and Drive safeguards sensitive data.

    In terms of compliance, Google Workspace for Education Fundamentals meets strict standards, including GDPR and other data protection requirements. Tools like Vault allow for the preservation, locking, searching, and exporting of user data for compliance and eDiscovery purposes.

    Accessibility and Inclusion

    The suite promotes an inclusive learning environment with individual accessibility settings, such as subtitles, screen readers, braille readers, and screen magnification features, to accommodate each student’s unique learning style.

    Testimonials and Resources

    Teachers who have adopted Google Workspace for Education Fundamentals report significant improvements in teaching and student engagement. Terry Korte, Technology Integration Planning Coordinator, has spoken positively about the impact of the suite, highlighting how it has transformed the approach to digital education.

    Google also offers various resources to facilitate the adoption of Workspace for Education Fundamentals, including help centers and case studies that illustrate how teachers are using the platform to make a difference.

    In conclusion, Google Workspace for Education Fundamentals emerges as a comprehensive solution for the needs of modern education, providing advanced tools for learning, collaboration, and security, and establishing itself as a fundamental pillar for the evolution of digital education.

  • Google updates Sign-In and Sign-Up Interface: A fresh modern look

    Google updates Sign-In and Sign-Up Interface: A fresh modern look

    Google is rolling out a significant visual update to its Google Account sign-in and sign-up pages, introducing a more modern design consistent with the Material Design aesthetic used across its other products.

    This update will affect both web and mobile platforms, focusing solely on the visual aspect without altering the functionality of the pages.

    New Google Sign-In Page on web: what’s changing

    For administrators: There are no admin controls for this update.
    For end users: No specific end-user settings are required to take advantage of these improvements. The changes will be automatically visible, and more information can be found by visiting Google’s Help Center to learn about the new sign-in page.

    Update rollout pace and availability

    The update will be gradually rolled out to both Rapid Release and Scheduled Release domains, starting on February 21, 2024, with completion expected by March 4, 2024. This update is available to all Google Workspace customers as well as to users with personal Google Accounts.

    Useful resources

    For more details, users are encouraged to visit Google’s Help Center, where extensive information about the new sign-in interface is available. With this update, Google aims to provide an even more intuitive user experience that aligns with the visual identity of its products, reaffirming the company’s commitment to innovation and continuous improvement of its services.

  • Google pauses AI-generated images of people after ehnicity criticism

    Google pauses AI-generated images of people after ehnicity criticism

    In a move that has sparked debates and reflections in the technology world and beyond, Google has announced a temporary suspension of its new artificial intelligence model, Gemini, from producing images of people following criticism over the ethnic portrayal of historical figures such as Second World War German soldiers and Vikings. These portrayals, which included people of color in historically traditionally associated with Caucasian figures, raised questions of historical accuracy and bias in AI.

    Google’s decision to halt people image generation with Gemini comes after social media users shared examples of images produced by the tool depicting historical figures – including popes and the founding fathers of the US – in a variety of ethnicities and genders. “We are already working to address recent issues with Gemini’s image generation feature. While we do this, we will pause the image generation of people and will soon release an improved version,” Google said in a statement.

    Although Google did not refer to specific images in its statement, examples of Gemini image results were widely available on X, accompanied by comments on AI’s issues with accuracy and bias. A former Google employee highlighted the difficulty in getting Google Gemini to recognize the existence of white people.

    Jack Krawczyk, a senior director on Google’s Gemini team, admitted that the model’s image generator needed adjustments. “We are working to immediately improve these kinds of depictions,” he said. Krawczyk added that while Gemini’s AI image generation does produce a wide range of people, which is generally a good thing given its global user base, “it’s clear we missed the mark here.”

    Coverage of bias in AI has highlighted numerous examples of negative impact on people of color, including a Washington Post investigation that showed examples of image generators showing bias against people of color and sexism. Andrew Rogoyski, from the Institute for People-Centered AI at the University of Surrey, commented that mitigating bias is a “difficult problem in most fields of deep learning and generative AI,” but it is likely that things will improve over time through research and various approaches to eliminating bias.

    In conclusion, Google’s pause in generating images of people with Gemini underscores the importance of addressing and correcting bias in artificial intelligence, highlighting the need for constant attention to issues of fairness and inclusion in emerging technologies.

  • SEO Advice from Google to Deal with Ranking Drops

    SEO Advice from Google to Deal with Ranking Drops

    The SEO world is notoriously dynamic, subject to fluctuations and sometimes sudden drops in rankings. Recently, Google’s Search Liaison, Danny Sullivan, offered valuable advice to a webmaster who experienced a significant drop in organic traffic. By analyzing this exchange, we can learn practical strategies for diagnosing and addressing ranking drops, staying on course in the often turbulent sea of organic search.

    This is what we learn from a Search Engine Journal article here.

    The Story: Wesley Copeland, owner of a news website dedicated to Steam Deck, expressed his concern on Twitter about a drastic drop in traffic from Google. He wondered why his site, previously considered an authoritative source for Steam Deck guides, had experienced such a loss of visibility.

    Danny Sullivan’s answer: In response, Sullivan suggested a 5-step methodical approach to identify and analyze the possible causes of the problem:

    1. Time Comparison: Use Google Search Console to compare site metrics over the past 6 months with the previous period.
    2. Drop Identification: Analyze the “Query” report sorted by click change, focusing on significant drops.
    3. Ranking Verification: Check if the site still maintains good ranking for those search terms.
    4. Fluctuation Interpretation: Remember that Google’s ranking algorithms are constantly evolving, inevitably generating fluctuations in rankings.
    5. Staying Calm: If the site still ranks among the top results, no fundamental correction is likely needed.

    The Lesson Learned: Sullivan emphasizes that traffic variations can be due to Google’s systems occasionally finding other content that they deem more useful to users at that specific time.

    Implications for SEO Professionals: This case highlights the importance for SEOs to constantly monitor site performance using tools like Google Search Console. Sullivan’s recommended approach can provide valuable insights into traffic variations and potential areas for optimization.

    SEO and Resilience: Maintaining top rankings requires constant alignment with Google’s ever-evolving ranking criteria. As these algorithms continually improve to offer more relevant results to users, ranking fluctuations should be considered almost physiological.

    Conclusions: Copeland’s case illustrates the inherent volatility of SEO, demonstrating that even established sites can be impacted by changes in Google’s ranking priorities. Sullivan’s final words offer a mix of reassurance and realism:

    “You probably don’t have any fundamental problems, and the way we show content could change to help you over time.”

    The exchange between Copeland and Sullivan is a lesson in the need to remain vigilant and responsive to the constant evolution of Google’s algorithms.

    By following the path laid out by Danny Sullivan, you will be able to navigate the changing currents of Google’s algorithm with greater awareness and resilience, keeping your sites afloat in the ocean of search results.

  • SEO Quote, how to do it and example

    SEO Quote, how to do it and example

    For an SEO agency , drawing up a well-structured SEO (Search Engine Optimization) quote is the key element to standing out.

    This guide explores how to create a compelling SEO quote, aimed at improving a website’s search engine ranking, attracting qualified traffic and ultimately increasing conversions.

    If you want to ask us for an SEO quote click on the button:

    I WANT AN SEO QUOTE

    Table of Contents

    1. The importance of an effective SEO quote

    SEO is an essential strategy for any online business that aims to achieve significant visibility in search results.

    A detailed quote helps businesses understand how to optimize their website for search engines, what the growth potential is, and how to achieve specific digital marketing goals.

    Points about the importance of an SEO quote must be communicated to the client.

    Here’s what I would write to the potential customer as an introduction to the quote:

    Introduction

    An SEO activity can make the difference between the success and failure of a website or online business. Investing time and resources in SEO is a fundamental step to maximizing visibility, user engagement and conversions.

    Dopstart’s proposition to its clients over the last 20 years has always proven effective for any online business that wishes to gain visibility and reach its target audience.

    This is why our SEO proposal is useful:

    1. Search engine visibility : SEO (Search Engine Optimization) helps your website rank better on search engines like Google, Bing, and Yahoo. Good visibility on search engines is essential for attracting organic traffic to your website.
    2. Increased qualified Traffic : through proper SEO optimization, you can attract visitors who are interested in your products or services. This means that the traffic you receive is more qualified and more likely to convert.
    3. Credibility and trust : being ranked among the top search results gives your brand or business some credibility. Users tend to consider websites that are at the top of search results more trustworthy.
    4. Savings on advertising costs : SEO can be cheaper than paid advertising. Consider that a decent ADS campaign requires a monthly investment of at least 3 thousand euros. Once you get a good position in organic search results, you can continue to receive traffic without having to constantly invest in advertisements.
    5. Competitiveness : in many industries, competition is fierce. An effective SEO strategy helps you stand out from your competitors and rank above them in search results.
    6. Better user experience : an essential part of SEO is optimizing the user experience on your website. This means that visitors will have a more pleasant and satisfying experience, which can lead to longer stay on the site and a greater likelihood of conversion.
    7. Access to analytics : implementing an SEO strategy often involves using analytics tools that provide valuable data on user behavior and site performance. This data can be used to further optimize the site and improve results over time.

    2. Understanding the customer and their market

    First of all, it is crucial to analyze the customer’s target audience, study the competition and understand the market positioning. This includes:

    • Demographic analysis: who are your ideal customers? What are their interests?
    • Competitor analysis: what SEO strategies are your competitors using?
    • Keyword research: what search terms do potential customers use?

    The concrete data may not be in the estimate, especially when it is free, as the answers require activation of the SEO plan and therefore of an already established working relationship.

    In the presentation it is therefore possible to simply recall the need to identify the points mentioned above in the initial analysis phase.

    Here is an example:

    Initial SEO research and analysis

    We are excited to begin our optimization journey for your website. First of all, we would like to highlight the importance of solid initial SEO research and analysis to ensure the success of your SEO strategy. This phase, the subject of the first month of work and repeated cyclically in the following months, allows us to obtain a clear understanding of your target audience, competition and market positioning, essential elements for a successful strategy.

    Here is a preview of the initial analysis activities we intend to carry out:

    Demographic Analysis: to fully understand your target audience, it is essential to analyze the demographics of potential customers. This includes not only age and gender, but also interests, shopping preferences and online behaviors. Identifying who your ideal customers are will allow us to tailor your SEO strategy to effectively attract and engage this audience segment.

    Competitor Analysis: a detailed analysis of your competitors is essential to understanding the competitive landscape you are in. We will examine the SEO strategies used by your top competitors to identify their strengths and weaknesses. This will help us identify differentiation opportunities and develop a strategy that sets you apart in the market.

    Keyword Research: keywords are the foundation of any effective SEO strategy. We will conduct in-depth keyword research to identify the search terms potential customers use when searching for products or services like yours. This will allow us to optimize your website for the most relevant keywords and maximize your visibility in search engines.

    The data will be discussed in the second operational briefing.

    3. Definition of SEO Objectives

    SEO goals should be SMART: Specific, Measurable, Achievable, Relevant and Time-bound. It is critical that these goals are aligned with overall business objectives to ensure maximum impact.

    The objectives should be discussed already in the first briefing with the client once the relationship has started.

    Definition of SMART SEO objectives

    It’s important to set SMART goals to ensure maximum impact and align with overall business objectives. These objectives will be discussed with you in the first operational briefing as soon as our collaborative relationship is established.

    We summarize the SMART objectives below:

    Specific: objectives must be clear and well defined. Rather than simply aiming to “increase traffic,” we should define specific goals such as “increase organic traffic by 30% within the next quarter.”

    Measurable: it is essential to be able to quantify your goals so you can monitor progress and evaluate success. We will use key metrics such as organic traffic, SERP (Search Engine Results Pages) positions and conversions to measure goal achievement.

    Achievable: goals must be ambitious but realistic. We will take into consideration the available resources, the target market and the competition to ensure that the objectives are achievable in the current environment.

    Relevant: objectives must be relevant to the overall business mission and objectives. We will ensure that SEO objectives align with your business vision and contribute to the overall success of the company.

    Temporally Defined: objectives must have a clear and defined deadline. We will set specific timeframes for achieving goals, such as “increase conversions by 20% by the end of the fiscal year.”

    It is critical that SEO goals are aligned with overall business objectives to ensure our work has a meaningful impact on the success of the company as a whole.

    We look forward to working with you to set SMART goals and develop an SEO strategy that will help you achieve your business goals. We can’t wait to start this journey together.

    4. Initial SEO Audit

    An initial SEO audit is essential to establish the starting point. This should include:

    • Technical analysis: check site speed, mobile compatibility and security (SSL).
    • Content audit: evaluate the quality and relevance of existing content.
    • Backlink Analysis: examine your backlink profile to identify opportunities and threats.

    In the presentation it is already possible to attach a first summary SEO audit report to be explored in greater depth during the SEO analysis phase. An initial summary report allows the user to immediately have an idea of ​​the technical improvements to be made to his website, already in the estimate phase. Mentally you are already thinking about activating your reference webmaster .

    In our presentation it is therefore possible to introduce:

    Initial SEO audit

    The initial phase of SEO analysis will pay specific attention to the SEO Audit. During the proposal phase, we allow ourselves to attach a first summary report on the technical situation of your website as it appears in the eyes of search engines.

    Once our relationship has been established, we will carefully examine the technical infrastructure of your site within the second operational briefing (about a month from the start of the study) to identify any problems that could influence its positioning on search engines. We will focus on aspects such as URL structure, page loading speed, mobile usability and indexing by search engines.

    Content analysis of your site: we will evaluate the quality and relevance of the content on your website. This will include checking for duplicate content, the quality of texts and images, the presence of meta tags and matching content to users’ search queries.

    Keyword analysis on your website: we will conduct in-depth keyword research to identify which search terms are most relevant to your industry and target audience. This will help us optimize your site for the most relevant keywords and maximize your visibility in search engines.

    Backlink Analysis: we will carefully examine your site’s backlink profile to evaluate its authority and credibility in the eyes of search engines. This will allow us to identify opportunities to obtain quality backlinks and improve the ranking of your site.

    Findings Report and Recommendations: we will provide you with a detailed report of your SEO Audit findings, highlighting areas of strength and opportunities for improvement. Furthermore, we will present you with a series of specific and practical recommendations to optimize your website and improve its performance on search engines.

    Next Steps: once the results of the SEO Audit are shared, we will work with you to implement the recommendations and develop a customized SEO strategy for your site. We are committed to your online success and are here to support you every step of the way.

    5. Strategies and tactics

    An SEO quote should clearly outline the strategies and tactics to be used, such as:

    • On-Page Optimization: improved site structure, meta tags and URLs.
    • Content Marketing: creating relevant and engaging content.
    • Off-Page SEO: increase online presence through quality backlinks and social media marketing.

    So in our presentation we can write something like this:

    Strategy and optimization

    After the second briefing, in light of the data, we will illustrate a series of targeted strategies and tactics to optimize your site and attract qualified traffic.

    On-Page Optimization

    Improvement of the site structure: we will propose improvements to the structure of your site to ensure intuitive navigation and an optimal user experience. This includes logically organizing content, simplifying navigation and optimizing pages for better indexing by search engines.

    Meta Tag and URL optimization: we will update and optimize your pages’ meta tags, including titles, descriptions and header tags, to ensure they are relevant and inviting to users and search engines. Additionally, we will optimize page URLs to make them more readable and understandable for both users and search engines.

    Content Marketing

    Creating Relevant and Engaging Content: We will develop a content marketing strategy focused on creating relevant, informative and engaging content for your target audience. This includes blog articles, guides, videos, infographics and more, designed to address the needs and interests of your potential customers and position your brand as an authority in the industry.

    Off-Page SEO

    Increase Online Presence through Quality Backlinks and Social Media Marketing: We will implement an off-page SEO strategy to increase your online presence and improve the authority of your website. This will include building quality backlinks from authoritative sites in your industry, as well as implementing a social media marketing strategy to promote your content and engage your audience on platforms like Facebook, Twitter, LinkedIn and others.

    Next Steps

    Once we have agreed on our proposal, we will work with you to implement these strategies and tactics and monitor progress over time. We are committed to your online success and are here to support you every step of the way.

    6. Local SEO for Local Businesses

    For businesses operating locally, Local SEO is vital. This includes:

    • Google My Business Optimization: essential to increase visibility in local searches.
    • Online Review Management: reviews influence reputation and ranking.
    • Geolocalized Content and Keywords: create content that responds to local searches.
    • Local Link Building: build relationships with local entities to get relevant backlinks.

    So I would write in our presentation something like:

    Local SEO optimization activities

    Being a local business, our strategy will include a series of activities focused on optimizing Local SEO for your business. These targeted strategies are designed to increase your visibility in local searches and to help you reach and engage local audiences effectively.

    Activities we will carry out

    Google My Business Optimization: optimizing your Google My Business profile is essential to ensuring a strong presence in local searches. We will update and optimize your GMB profile with accurate, up-to-date and relevant information, including business hours, address, phone numbers and high-quality photos. This will help your business appear at the top of local search results and capture the attention of potential customers in your area.

    Managing Online Reviews: online reviews have a significant impact on the reputation of your business and its positioning in local search results. We will implement a strategy to actively manage customer reviews on platforms such as Google, Yelp and TripAdvisor, responding promptly and professionally to positive and negative reviews. This will help improve your online reputation and increase potential customers’ trust in your business.

    Geolocalized Content and Keywords: we will create content optimized for local searches, including geolocalized keywords relevant to your business and service area. This could include creating specific landing pages for each location you operate in, posting blog articles on relevant local topics, and more. This will help you capture organic traffic from potential customers in your geographic area.

    Local link building: we will implement a local link building strategy to obtain relevant backlinks from authoritative local sources. This could include participating in local events, sponsoring community organizations or events, partnering with other local businesses, and more. Local backlinks will help improve your website’s authority in local search results.

    7. Planning and Timeline

    Define a realistic and measurable timeline, including specific KPIs to monitor progress towards objectives.

    An example of a timeline:

    Timeline and KPIs to monitor progress:

    Month 1-2: Research, data analysis , initial optimization

    • Google My Business optimization: complete GMB profile optimization within the first month.
    • Data Analysis: tracking traffic, ranking and conversion data using Google Analytics and SEO tracking tools.
    • KPI: increase organic site traffic by 20% within the second month.

    Month 3-4: Implementation of SEO Strategies

    • Implementation of on-page and off-page SEO recommendations identified in the initial audit.
    • Creation and publication of geolocalized and relevant content.
    • Starting local link building campaigns.
    • KPI: Increase local keyword rankings by 15% by month 4.

    Month 5-6: Focus on online reputation and audience engagement

    • Actively monitoring and managing online reviews on key platforms.
    • Improved online reputation through timely responses and review management.
    • Engagement of local audiences through social media marketing and participation in local events.
    • KPI: Increase average online review score by 10% by month 6.

    Month 7-8: Continuous Optimization and Analysis of Results

    • Continuous optimization of the website based on the data and feedback collected.
    • Detailed analysis of traffic, ranking and conversion data to identify areas for improvement.
    • KPI: Increase conversions from organic traffic by 20% by the eighth month.

    Month 9-10: Consolidation of results and long-term optimization

    • Consolidation of the results obtained up to that point and identification of opportunities for further improvements.
    • Development of a long-term strategy to maintain and improve online positioning and visibility.
    • KPI: Maintaining or increasing results achieved in key metrics.

    Month 11-12: Evaluation of results and future planning

    • Evaluation of the results obtained during the collaboration period.
    • Identification of any areas for further optimization or development.
    • Planning the next steps of your SEO strategy for the future.
    • KPI: Increase in total organic traffic by 30% compared to the initial period.

    8. Reporting

    Periodic reports are essential for monitoring the effectiveness of your SEO strategy, including key metrics such as site traffic, keyword ranking and conversion rate. However, it is a good idea to indicate to the customer that this activity will be carried out.

    I usually write something like this to conclude the presentation before the actual economic part:

    Monthly report and transparency

    On a monthly basis we will present you with our SEO Performance Report, which provides a detailed overview of the progress and results obtained in the optimization activities of your website. This report is designed to keep you informed about our efforts and the effectiveness of the SEO strategies implemented.

    All key data will be directly verifiable through your Google Analytics and Search Console logins.

    Data Overview:

    • Traffic analysis: we compare your website’s organic traffic compared to the previous month, highlighting any significant changes in the number of visits and page views.
    • Keyword Ranking: we monitor the ranking of keywords relevant to your industry in search results, highlighting progress and ranking trends.
    • Conversions and Goals: we report conversions and completed goals on your website, providing insights into user actions and the effectiveness of your landing pages.
    • Backlinks and Site Authority: we provide an overview of how your website’s backlink profile and domain authority is performing compared to competitors in the industry.

    Highlights of the month:

    • We summarize the main results and activities carried out during the month, highlighting the highlights and challenges faced.

    Analysis and recommendations:

    • Based on the data collected, we provide in-depth analysis and recommendations to further improve your website’s performance and optimize your SEO strategy.

    Next steps:

    • We identify next actions and goals for the next month, establishing priorities and strategies to continue achieving positive results.

    We are committed to ensuring maximum transparency and communication with our clients, and our Monthly SEO Performance Report is a fundamental tool for maintaining an open and informed dialogue on the activities carried out and the results obtained.

    I remain at your disposal for any questions or clarifications regarding the report or the overall SEO strategy. We look forward to working with you to achieve your business goals.

    9. Budget e Pricing

    Finally, the estimate should present a transparent cost structure, highlighting the expected ROI and justifying the investment in SEO.

    So a paragraph at the bottom of the economic part could be:

    Our cost structure is based on a transparent, value-oriented model that reflects our commitment to ensuring maximum ROI for your investment. The cost of our services will depend on the complexity of your project and the scope of the activities required.

    In terms of expected ROI, we can expect a significant increase in your website’s visibility in search results, an increase in qualified organic traffic, and increased lead generation and conversions. These benefits will translate into improved overall business performance and increased revenue in the long term.

    I WANT AN SEO QUOTE

    FAQs

    1. What is an SEO proposal? An SEO proposal is a document that presents a detailed strategy for improving the positioning of a website on search engines and contains the estimate.
    2. Why is Local SEO important? Local SEO is crucial for companies that want to reach customers in their territory, improving visibility in local searches. Click here to see the details of our Local SEO service .
    3. How do you measure the success of an SEO campaign? Through specific KPIs such as improved ranking, increased organic traffic and increased conversions.
    4. How long does it take to see SEO results? SEO results may vary, but generally you will start to see significant improvements after 3-6 months of consistent strategies. Click here to learn more about how long it takes to get results with SEO .
    5. Is it possible to guarantee the first position on Google? No one can guarantee the first position on Google due to the ever-changing nature of search algorithms.
    6. How do you choose a reliable SEO agency? Look for agencies with proven experience, positive reviews and a clear understanding of your business goals.
    7. Is SEO still relevant in 2024? Absolutely, SEO remains a fundamental component of digital marketing, essential for building a strong and lasting online presence.

    If you have any specific questions, please write in the comment form below 🙂

  • Does Blogging Help SEO? Let’s see how

    Does Blogging Help SEO? Let’s see how

    Online visibility is crucial to the success of any business. One of the most effective strategies for improving this visibility is search engine optimization (SEO).

    But how does blogging fit into this strategy? This article explores how blogging impacts SEO and how it can be used to improve a website’s ranking in search results.

    The role of Blogging in SEO

    Blogging is not just a way to share ideas, information or stories. It is also a powerful tool for SEO, thanks to its ability to generate fresh, relevant and high-quality content. Here are some ways blogging helps SEO:

    1. Fresh and Relevant Content Search engines, like Google, love new and updated content. An active blog indicates that the website is maintained and relevant, which can improve its ranking in search results.
    2. Keywords and Niche Topics Blogging allows you to incorporate a variety of keywords related to your industry, improving the chance of your website appearing in specific searches. Additionally, covering niche topics can position you as a thought leader in your industry.
    3. Quality Backlinks Creating interesting and valuable content can encourage other sites to link to your blog, increasing the quantity and quality of backlinks. Backlinks are crucial for SEO, as they tell search engines that your site is a reliable source.
    4. Improving User Experience Offering useful and informative content improves the user experience on your site. This not only increases dwell time but also reduces bounce rate, two factors that positively influence SEO ranking.
    5. Optimizing for Voice Searches With the rise of voice searches, having content that directly answers users’ questions can improve your visibility in voice searches. The blog format is ideal for this type of content.

    Blogging Strategies for SEO

    To maximize the impact of blogging on SEO, consider these strategies:

    • Keyword Research : Use search tools to find the most relevant keywords for your audience and incorporate them into your posts.
    • Long-Lasting Content : Create posts that stay relevant over time to attract consistent traffic.
    • Metadata Optimization : Include keywords in your post titles, descriptions, and tags to improve visibility.
    • Social Media Promotion : Share your posts on social media to increase their reach and generate traffic to your site.
    • Analysis and Adaptation : Monitor the performance of your posts and adapt your content strategy based on the data collected.

    Conclusion

    Blogging is undoubtedly an effective tool for improving SEO. By generating regular, relevant, quality content, you not only help your site rank better in search engines, but you also establish your authority in the industry. By implementing the right blogging strategies, you can maximize your site’s SEO potential and attract a larger audience.

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