Category: Blog
Google updates the Structured Data Guide for job postings
Greater clarity on notifications of changes to Google Google recently provided more details on the JobPosting structured data guide , offering clearer guidance on how to send notifications of changes to web pages and keep the search engine informed about new pages. Updated guide for job offers The updated guidance aims to change the requirements…
Closure of websites created with Google Business Profiles: what does it mean for businesses?
On January 9, 2024, Google announced it would shut down websites created through Google Business Profiles , requiring businesses to rebuild their sites using alternative platforms by March. Deadline imminent Starting in March, websites created through Google Business Profiles will be disabled, and visitors who attempt to access them will automatically be redirected to your…
Google’s trends for 2024 New Year’s resolutions
2024 has arrived and with it the traditional time for reflection and setting new goals for the year ahead. According to Google, there are four major trends emerging from this year’s New Year’s resolutions, and they include crucial aspects such as health , financial savings , travel and sustainability . Google Trends expert Sarah Armstrong…
A Year of Searches 2023: The Global Trends That Dominated Google Queries
As 2023 comes to a close, Google has revealed what captured the world’s attention in its “Searches of the Year.” From cultural highlights to global tragedies, here’s a look at Google’s top search trends of the year. War at the Top of the Trends The ongoing war between Israel and Hamas dominated news searches in…
Controversy over Gemini AI: Google admits misleading demonstration video
Mountain View December 8, 2023 – Google is at the center of an artificial intelligence controversy after admitting that a Gemini AI demonstration video was doctored to exaggerate the capabilities of competitor GPT-4. On Wednesday, Google released a demonstration video titled “Hands-on with Gemini: Interacting with multimodal AI,” which appeared to showcase the new Gemini…
Core Web Vitals: Complete Guide to Optimizing Your Online User Experience
A client asked me what Core Web Vitals are and why they are so important. To respond to him and to anyone who needs more information on this topic, here is a complete guide, hoping it will be useful to those who read it. Let’s explore the Core Web Vitals together, the key performance indicators that directly influence…
Search Console: Google Withdraws Mobile Optimization Tools
Google recently announced the official retirement of the Google Search Console Mobile Usability Report, Mobile-Friendly Testing Tool, and Mobile-Friendly Testing API. These tools, which have played a crucial role in helping website owners improve the mobile experience, are no longer available as of December 1, 2023. The Google Message On December 4, Google confirmed the…
Complete Guide to Anchor Texts: Optimization and Best Practices
Definition of Anchor Text and its role in Web navigation. Anchor text is the highlighted or clickable portion of text in a hyperlink. It may consist of a single word, a sentence, or even an image. Its main function is to provide users with a clear indication of the content or theme of the page…
Guest Posting: How to Improve Your Online Visibility and Build Successful Relationships
Guest posting, or ‘guest publishing’, is an intrinsic practice of the modern digital landscape, playing a crucial role in building a robust and authoritative online presence. In the context of digital marketing, this strategy not only offers a vehicle for sharing knowledge and experience, but is also an effective tool for increasing online visibility and…
‘Climate Anxiety’: Growing Global Concern Reflected in Online Research
In recent years, climate anxiety has increasingly gained prominence in global concerns, a clear sign of increasing climate change and its impacts on society. Research conducted by Google and shared exclusively with BBC 100 Women reveals a significant increase in online searches related to climate anxiety. According to a recent article published on the BBC…
SEOZoom Webinar: Strategic Writing and Source Research
Navigating the Information Ocean: How to Avoid Being Shipwrecked by Hallucinations, Duplicates and Fake News We live in an era where access to information is faster than ever, thanks to the power of technology. However, this easy access has created a saturated online environment, where erroneous, false or misleading news spreads rapidly, jeopardising the quality…
Google Introduces Filter to Favour Small Enterprises in Shopping Search Results
In a move to promote support for local and small businesses, Google announced the addition of a new filter to its shopping search results. The company said it is making it easier for US shoppers to discover and buy from small businesses, an initiative designed to last not only for the weekend but also over…
