Feeling confused about the new AdSense controls?
Are you worried that Google’s new changes might affect your earnings or the security of your ad inventory?
Not sure how to handle the new Authorized Buyers correctly, or afraid of making a mistake that could hurt your monetization?
If you’ve asked yourself any of these questions, you’re not alone. The new AdSense rules effective November 6, 2025, affect all publishers — and many are trying to understand how to adapt without errors.
What’s really changing with Authorized Buyers
Google has announced the removal of the “Ad networks” block control and the introduction of a new section dedicated to Authorized Buyers controls.
This update aims to improve transparency and security in advertising flows, but it requires some attention from anyone running a monetized website.
The new panel allows you to:
- Allow or block specific Authorized Buyers;
- Gain better visibility into primary and secondary buyer relationships;
- Manage bidding access based on your brand safety needs.
Existing blocked networks will remain blocked, while new buyers will be allowed by default.
This means control shifts from an “exclusion” model to an active management model.
How to prepare for the change
Before the rollout, you can:
- Continue using the “Automatically authorize new Google-certified ad networks” setting.
If it’s currently off, we recommend turning it on now to get used to the upcoming change. - Access the Authorized Buyers view-only page in:
AdSense > Brand Safety > Content > Blocking Controls > Authorized Buyers.
Starting November 6, 2025, you’ll be able to:
- Actively manage controls for each buyer;
- Use filters and search to find specific buyers;
- Continue managing Google Ads or DV360 advertisers in the Ad Review Center.
Step-by-step guide: managing the new Authorized Buyers controls
Here’s a quick walkthrough for configuring and managing the new controls in your AdSense account:
- Log in to your AdSense account.
- Go to Brand Safety.
In the left-hand menu, select Brand Safety to access your ad quality settings.
- Open the Content tab.
This is where you’ll find blocking and customization options for your ad inventory.
- Click on Blocking Controls.
This section lets you manage who can display ads on your site.
- Select Authorized Buyers.
This new page allows you to allow or block specific authorized buyers who bid on your ad spaces.
- Search or filter buyers.
Use the search bar to find a particular buyer or apply filters by category or activity.
- Manage permissions.
Next to each buyer, you’ll find a toggle that lets you allow or block their participation in auctions.
- Save your changes.
Every modification is saved automatically and takes effect immediately.
- Monitor performance.
After a few days, review your revenue and ad quality metrics to see how changes have impacted your results.
- Ask for expert help if needed.
If you notice anomalies or a drop in performance, contact us — we’ll help you fine-tune your configuration safely and effectively.
The solution: informed management and technical support
For many publishers, the new Authorized Buyers panel is a step toward greater clarity — but also a new management responsibility.
An incorrect setup could reduce auction competition and ultimately lower your ad revenue.
That’s why Dopstart can help you:
- Review your current AdSense setup;
- Configure the new Authorized Buyers controls correctly;
- Optimize your ad performance safely and in compliance with Google’s rules.
We’re available to handle the entire technical and strategic setup process, so you can focus on creating content.era attività di adeguamento tecnico e strategico, così potrai concentrarti sui tuoi contenuti.
Book your free initial consultation today and make sure your AdSense account remains compliant and profitable.
Frequently Asked Questions (FAQ)
They are verified Google-approved buyers who can bid for your ad spaces in programmatic auctions.
Starting November 6, 2025.
Yes, they won’t be affected by the update.
We recommend enabling “Automatically authorize new Google-certified ad networks” to get used to the change.
New buyers will be allowed by default, meaning you could receive bids from unreviewed buyers.
In AdSense → Brand Safety → Content → Blocking Controls → Authorized Buyers.
Yes, but you’ll no longer be able to manage Authorized Buyers there.
No, they’re excluded from the new control.
To enhance transparency, security, and ease of use within the platform.
Absolutely! Dopstart provides expert AdSense configuration and compliance support.
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