Category: Blog
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The call to action (CTA). Meaning and examples
A “call to action” (CTA) is a term that has meaning particularly in marketing and advertising to describe a message designed to induce an immediate and specific action on the part of the recipient. Typically, it is a command or invitation, such as “Buy now,” “Sign up here,” or “Learn more.” The goal is to…
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What is the Google SERP and why is it important for SEO?
What is the Google SERP? What is the SERP? It stands for Search Engine Results Page, which in Italian is translated as ‘Pagina dei Risultati del Motore di Ricerca‘. It is the web page displayed by a search engine when a user performs an online search. For seo consultants, it is important to place the…
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10 SEO aspects often ignored even by experts
SEO is an ever-evolving field. In recent years, new factors have emerged alongside the classic “tried and true” rules. Here we explore the 10 SEO secrets we consider in our SEO consulting activities: The importance of BERT in SEO Artificial Intelligence (AI) plays an increasingly central role in providing engaging content to users searching on…
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