Category: Blog

  • New Google core update November 24

    New Google core update November 24

    The November 2024 update brings new challenges for content creators. Here are some tips for adjusting your SEO strategy to maintain your ranking.

    Google’s November 2024 Update

    Google has launched its third core update of the year, known as the November 2024 update, following the August and March core updates. This update, which began rolling out on November 11, could take up to two weeks to fully roll out. It aims to further improve search results by prioritizing content that is truly useful to users and penalizing content that is created solely to optimize rankings.

    The context of the update: the content creator summit

    At the recent Web Creator Summit in Mountain View, many creators expressed concern about the impact of Google’s ongoing algorithm changes. One of the most hotly debated issues was the Helpful Content Update (HCU), which has led to ranking and traffic drops for many sites despite high-quality content.

    Ranking Volatility: a challenge for content creators

    This year we have seen six interventions by Google, between core updates and spam updates, which have constantly generated high volatility in positioning, even for websites of a certain popularity.

    This continuous movement seems to indicate a certain uncertainty on the part of Google on the very quality of its updates, leading many content creators and companies to navigate increasingly unstable terrain.

    The frequency of these updates underlines the need, for every SEO Agency, to always remain informed and ready to adapt, in a scenario where the reliability of the positions achieved is no longer guaranteed as in the past

    Practical advice for dealing with the update

    What to do in these cases: the advice can be summarized in three key points:

    1. Focus on quality: It is essential to create authentic and audience-friendly content, avoiding shortcuts such as AI-generated content.
    2. Avoid quick fixes: Don’t try to cheat the algorithm. Instead, invest in building trust with readers and demonstrating expertise.
    3. Optimize for user intent: Marina Bautina recommends better understanding what users want. Looking at the top-ranking content can help you understand user expectations and improve your on-page SEO.

    Protect your content from algorithm changes

    Google’s goal is to limit the long-term success of shallow or manipulative content. To maintain your rankings and visibility during volatile times, focus on the quality, consistency, and value of your content.

  • AI tools and Apps for students

    AI tools and Apps for students

    From language learning to writing, AI offers useful tools to improve study effectiveness

    Table of Contents

    Artificial Intelligence: an ally for modern study

    Artificial Intelligence (AI) is revolutionizing the way students learn, providing innovative tools and personalized solutions. Let’s see which applications can support the learning process, adapting to the individual needs of each student.

    Duolingo: Learning languages ​​the fun way

    Duolingo is one of the most popular language learning apps. Thanks to AI, the app adapts lessons based on students’ abilities and progress, making learning more engaging through gamification. Lessons include listening, reading, writing, and speaking exercises, offering immediate feedback.

    Khan Academy: Personalized Online Courses

    Khan Academy is a free educational platform that, thanks to artificial intelligence, offers personalized exercises based on the progress of students. The lessons range from mathematics to science, helping to consolidate the areas that require more attention with targeted exercises.

    Grammarly: improve your writing with AI

    Grammarly is an AI-powered tool that provides real-time feedback on your grammar, spelling, and writing style. It helps make your writing clearer and more structured by identifying and correcting common error patterns.

    Quizlet: memorize content with interactive flashcards

    Quizlet uses AI to provide customized study sessions through interactive flashcards. The app offers questions of increasing difficulty as the user gains knowledge, facilitating memorization with practical games and quizzes.

    Socratic by Google: solve step-by-step problems

    Socratic, developed by Google, is an app that helps students solve math and science problems. Just a photo of the question is enough to receive detailed explanations and additional resources, ideal for those who want to understand concepts visually.

    Otter.ai: automatic transcriptions for lectures and discussions

    Otter.ai is an app that automatically transcribes voice conversations, separating the speech of the various interlocutors. This feature is particularly useful for recording lectures and group discussions, allowing students to concentrate without fear of missing important information.

    Microsoft Learning Tools: support for dyslexia and reading difficulties

    Microsoft Learning Tools offers tools such as immersive reading, useful for students with dyslexia or reading difficulties. Artificial intelligence automatically adjusts text size, contrast and voice to facilitate understanding and also supports translation into different languages.

    Wolfram Alpha: detailed answers to scientific questions

    Wolfram Alpha is an AI-powered knowledge engine that solves math and science problems, providing detailed answers and explanations. It is a useful tool for deepening the study of complex subjects.

    Coursera and edX: online courses from top universities

    Coursera and edX offer courses from the most prestigious universities. Thanks to AI, the platforms suggest courses based on students’ interests, allowing them to obtain certifications and advance their academic path.

    Mendeley: organize academic research

    Mendeley helps manage academic references and citations, making it easier to find articles and manage documents. This AI-powered tool is ideal for students engaged in research projects.

    ChatterPix: create talking characters for creative learning

    ChatterPix is ​​a creative learning app that allows students to create talking characters for presentations and projects. It is an interactive tool that stimulates creativity and makes learning more engaging.

    Brainly: group study and community support

    Brainly is an AI-based learning platform that allows students to ask and answer questions from other users. A valid support for getting help quickly and interactively directly from the community.

    As you can see, artificial intelligence has opened up new possibilities for more effective and engaging study, improving various aspects of learning. From languages ​​to scientific subjects, from organization to creativity, AI is proving to be a precious ally for students of all ages.

  • Search Engine Marketing: definition and characteristics

    Search Engine Marketing: definition and characteristics

    The world of marketing is constantly evolving, and with the advent of digital technology, 
    Search Engine Marketing (SEM) has become one of the most important components for online success. But what exactly is “Search Engine Marketing,” and what are its key characteristics?

    Table of Contents

    Search Engine Marketing: definition and characteristics

    Search engine marketing (abbreviated as SEM ) is one of the fundamental pillars of digital marketing , designed to increase the visibility of a website in search engines through a combination of SEO and search engine advertising (SEA) strategies. Unlike SEO, which focuses on improving organic positioning , SEM also includes pay per click (PPC) tactics, where companies pay to appear at the top of search engine results pages .

    SEM (search engine marketing) is essential for any business that wants to grow in the online landscape. Through SEM, you can generate immediate traffic to a site and obtain measurable results in terms of sales and leads. With the appropriate use of keywords, search engine marketing allows companies to connect with potential customers while they are actively searching for information, products or services online

    What is Search Engine Marketing and Its characteristics

    What is search engine marketing ? SEM is a set of online marketing strategies and tactics aimed at improving the visibility of a site on search engines like Google. This goal can be achieved through paid campaigns (PPC) and organic optimizations (SEO). In practice, companies use SEM to increase traffic to their site by directing users looking for a specific product or service to their web pages .

    What are the characteristics of search engine marketing? The main characteristics of search engine marketing are speed and effectiveness. With SEM, companies can gain immediate visibility and reach the target audience at the right time. However, a well-structured SEM campaign requires careful selection of keywords, design of optimized landing pages and constant monitoring of metrics.

    How Search Engine Marketing works

    Search engine marketing works on two levels: SEO and SEA . SEO (Search Engine Optimization) focuses on improving organic visibility, aiming to obtain high positions in search results without direct investment in advertising. SEO requires time and specific skills for content optimization, but guarantees lasting results.

    SEA, on the other hand, includes all pay per click (PPC) activities . In this case, the ads are displayed at the top of the results page , giving companies immediate visibility. Search engines allow you to buy visibility for specific keywords, ensuring that the ad is shown only to a targeted audience searching for a relevant product or service.

    Differences between SEM and search engine marketing optimization

    Search engine marketing (SEM) is often confused with search engine optimization ( SEO ). SEO is a component of SEM and focuses on organic techniques that aim to improve the positioning of a site’s content. SEO works on aspects such as content quality, tag optimization, and site speed.

    SEM, on the other hand, integrates SEO with paid advertising (SEA). The difference between SEO and SEM is therefore clear: SEO is about organic and long-term positioning, while SEM also includes paid strategies to obtain immediate results. Not to be confused with search engine marketing optimization , which is a phase of SEM dedicated to the optimization of advertising campaigns.

    Difference between marketing and search engine marketing

    The difference between traditional marketing and search engine marketing is significant. Traditional marketing focuses on offline advertising through media such as television, radio and print, while SEM relies exclusively on online platforms, leveraging search engines to drive traffic to web pages .

    SEM offers unique advantages over traditional marketing, such as the ability to precisely measure campaign performance and optimize strategies in real time. In addition, SEM campaigns allow you to reach your target audience with great precision, showing ads only to those who have expressed interest in a certain type of product or service .

    Search Engine Marketing Examples and Successful Strategies with Dopstart

    When it comes to examples of search engine marketing applied successfully, Dopstart is a great reference. This digital marketing service provider offers complete and personalized support to companies that want to maximize their online visibility through effective SEM strategies. Dopstart solutions aim to improve positioning with both SEO and paid campaigns ( SEA ), guaranteeing measurable results and a high return on investment ( ROI ). Let’s see some of their most effective strategies.

    1. Tailored pay per click (PPC) campaigns

    One of the search engine marketing strategies that Dopstart successfully implements is pay per click (PPC) . Thanks to a detailed approach, Dopstart analyzes the most relevant keywords for the sector and for the specific audience of each client, setting up campaigns on Google Ads and Bing Ads to obtain immediate visibility in the search engine results pages . With PPC, companies are able to generate quality traffic to their web pages , engaging potential customers at the right time.

    A practical example is that of a small e-commerce company that worked with Dopstart to launch a PPC campaign during the Christmas season. Dopstart identified high-volume, product-specific keywords, increasing conversions and improving traffic to the client’s site, especially on the pages dedicated to top products.

    2. Retargeting to increase conversions

    Dopstart also uses retargeting as part of its search engine marketing strategy to improve campaign results and drive conversions. This technique allows you to target ads to those users who have visited your site but have not completed an action, such as purchasing or registering. Through retargeting campaigns, Dopstart creates a continuous cycle of engagement with your audience, reminding them of the importance of the product or service they previously viewed.

    For example, a travel company increased vacation package bookings with Dopstart, which set up a retargeting campaign targeting users who had abandoned the purchase page. This method helped them generate qualified traffic to conversion pages, increasing sales completion rates.

    3. SEO optimization integrated with SEM campaigns

    An important aspect of Dopstart search engine marketing is the combination of SEO and SEM . Integrating organic positioning with paid campaigns is a technique that helps improve the positioning of the website as a whole, thus obtaining both immediate results and long-term benefits.

    Dopstart adopts an SEO strategy oriented to keyword optimization, improving the quality of content and optimizing meta tags and page descriptions. This SEO base promotes a better organic positioning, while the SEM part ensures immediate visibility thanks to PPC ads. A client in the technology sector saw a significant increase in organic traffic and conversions, thanks to an integrated SEM plan that brought the site to the first positions of the search results in a stable and lasting way.

    4. Creating Optimized Landing Pages

    For a successful search engine marketing campaign, landing pages must be optimized for keywords and aligned with the search intent of users. Dopstart offers its clients a service of creation and optimization of landing pages, designed to maximize conversions. These web pages are built to immediately attract the attention of users, keeping them engaged and leading them to the desired action, such as signing up for a newsletter or purchasing a product.

    One successful case was when an online training company partnered with Dopstart to launch a campaign to promote a new course. Dopstart created a landing page focused on relevant keywords and with a conversion-friendly design. The result was a significant increase in course registrations, demonstrating the effectiveness of the synergy between SEM and page optimization.

    5. Continuous analysis and optimization of SEM campaigns

    Dopstart does more than just launch SEM campaigns: the team constantly monitors performance and implements regular adjustments to improve performance. This continuous optimization approach ensures that campaigns remain relevant and competitive, maintaining a high return on investment. Dopstart specialists analyze key metrics, such as cost per click, conversion rate and traffic generated, to make strategic improvements to campaigns.

    For example, a client in the fashion industry achieved great results with this methodology. Initially, PPC campaigns were set up with generic keywords, but through data analysis Dopstart identified new long-tail keywords that reduced costs and increased conversion rates.

    To conclude…

    The search engine marketing strategies offered by Dopstart represent a model of success in the digital marketing sector . Thanks to a personalized approach, a combination of SEO and SEA techniques and constant monitoring of campaigns, Dopstart is able to obtain measurable results and improve the positioning of any company on search engines. From the creation of customized PPC campaigns, to retargeting and optimization of landing pages, Dopstart SEM solutions help companies generate qualified traffic and consolidate their online presence.

    If I can be of assistance to you , contact me and ask me for a search engine marketing consultation.

    FAQ’s

    1. What is Search Engine Marketing (SEM)?

    Search Engine Marketing (SEM) is a set of strategies aimed at increasing a website’s visibility on search engines, combining organic optimization (SEO) and paid advertising (SEA).

    2. What is the difference between SEM and SEO?

    SEO (Search Engine Optimization) focuses on improving a website’s organic ranking, while SEM also includes paid strategies, such as PPC campaigns, to gain immediate visibility in search results.

    3. How do PPC campaigns work in SEM?

    PPC (Pay Per Click) campaigns allow businesses to pay for appearing in top search engine results. Ads are displayed based on selected keywords, and companies only pay when a user clicks on the ad.

    4. What are the benefits of Search Engine Marketing?

    SEM offers immediate visibility, precise targeting, measurable results, and a quick return on investment (ROI), allowing businesses to reach users actively searching for specific products or services.

    5. What is the difference between SEM and traditional marketing?

    Traditional marketing uses offline media such as TV, radio, and print, while SEM relies exclusively on digital platforms and search engines to reach the target audience in a precise and targeted way.

    6. How do I choose the right keywords for an SEM campaign?

    Keyword selection is based on search analysis, traffic volume, user intent, and competitiveness. Tools like Google Keyword Planner can help identify the most effective keywords.

    7. What role does retargeting play in SEM?

    Retargeting is a technique that allows businesses to show ads to users who have already visited a website but did not complete an action (e.g., purchase or subscription), increasing the chances of conversion.

    8. How much does Search Engine Marketing cost?

    SEM costs vary depending on the chosen keywords, competition, and campaign budget. Expenses can be controlled by setting a daily budget and optimizing campaigns based on performance results.

    9. How long does it take to see results from an SEM campaign?

    SEM delivers faster results compared to SEO. PPC campaigns, for example, start generating traffic as soon as they are activated, whereas SEO takes longer to produce long-term benefits.

    10. How can I improve the performance of my SEM campaigns?

    Constantly monitoring performance metrics (CTR, conversions, CPC), optimizing keywords, improving landing pages, and testing different ads help maximize the effectiveness of an SEM campaign.

  • Microsoft offers $1 Million to those who choose Bing over Google

    Microsoft offers $1 Million to those who choose Bing over Google

    Switch to Bing and win up to $1 million! Microsoft launches an initiative to encourage the use of its search engine.

    A Million Reasons to Choose Bing

    Microsoft has launched an unprecedented campaign to promote Bing , its search engine, offering a prize pool of one million dollars for those willing to replace Google. The competition, open until December 31, 2024, also includes ten additional prizes of $10,000 each, reserved for users in the United States, Canada, the United Kingdom, France, Germany and Puerto Rico.

    How to participate and increase your chances of winning

    Participating is simple: just log in with a Microsoft account or create a new one, earning your first points. To increase your chances of winning , Microsoft allows you to get extra points through actions such as sharing the promotional link with friends or adding the Microsoft Rewards extension .

    CSR Bonus and Support for UNICEF and WWF

    In addition to the prizes for participants, Microsoft has promised to donate up to $500,000 to UNICEF and WWF . Each user who accumulates more than 50 points will contribute $5 to charitable causes.

    Points monitoring and limitations

    Members can track their points by going to the Rewards page and checking the Order History section . However, members should note that registration can take up to 72 hours to complete.

    Why Microsoft is Betting Everything on Bing

    The contest, dubbed the “Ultimate Giveaway,” is one of Microsoft’s most ambitious efforts to compete with Google by offering generous rewards to incentivize the use of Bing. The company hopes this approach will attract new users and increase the popularity of its search engine.

  • Google discovers vulnerability in SQLite using Big Sleep AI

    Google discovers vulnerability in SQLite using Big Sleep AI

    Google has announced a breakthrough in cybersecurity:  Big Sleep AI discovers a bug in the SQLite database. This is the first time a generative AI agent has identified a real vulnerability, demonstrating the potential of advanced AI to prevent future risks.

    Big Sleep’s discovery of vulnerability

    The vulnerability discovered by Big Sleep is a significant milestone, as it is the first time that an AI has found a real security flaw in a widely used software program. Specifically, Big Sleep identified a stack buffer underflow in an experimental version of the SQLite database . This type of error occurs when a program attempts to access an area of ​​memory that is older than the designated one, potentially causing stability and security issues .

    In detail, the Google team explained that the vulnerability resided in a specific function of the SQLite code. This function did not correctly handle an edge case: when a query with constraints on the ‘rowid’ column was executed, the program attempted to write to a portion of memory with a negative index. This behavior could open the way to an exploitable flaw that, in the hands of malicious actors, could lead to the execution of unwanted code or a system crash.

    The AI ​​Detection Process

    The discovery process was made possible by the power of Big Sleep AI , which uses advanced machine learning techniques to analyze software code. Unlike traditional testing tools, Big Sleep does not simply test software with random data (fuzzing) but uses a variant analysis approach . This method allows the AI ​​to start from already fixed or known vulnerabilities to search for other similar flaws, eliminating many ambiguities that make it difficult to find new errors.

    In the case of SQLite, Big Sleep analyzed patterns in existing code and discovered that the vulnerability was not present in previous versions of the software, but had emerged following an update. With its powerful pattern recognition system , the AI ​​was able to spot this new flaw, providing the Google team with a detailed vulnerability report.

    Collaboration with the SQLite development team

    After discovering the flaw, Google immediately contacted SQLite developers , providing them with the technical details needed to fix the issue. The SQLite team then patched the vulnerability on the same day it was reported, preventing potential risks to users and following security best practices . This timely collaboration ensured that the bug was eliminated before the official release of the database, demonstrating the importance of a proactive approach to managing software vulnerabilities.

    Implications for software security

    The discovery of Big Sleep is a milestone not only for Google, but for the entire cybersecurity community. It demonstrates how artificial intelligence can offer invaluable support in finding and preventing software flaws. As more and more digital applications and services become central to our daily lives, the ability to find vulnerabilities before they can be exploited by malicious actors becomes an essential weapon in cybersecurity .

    The Importance of AI-Powered Security

    Big Sleep is a collaboration between the Google Project Zero team and DeepMind , Google’s advanced machine learning research center . This AI agent can identify bugs similar to those found by human analysts, and its continuous learning can make systems more secure over time. Big Sleep represents an important step toward more automated and effective cybersecurity .

    A New Era for Vulnerability Prevention

    In the past, Google and other companies have relied on techniques like fuzzing , which tests software with random data to identify flaws. However, Big Sleep goes further, using advanced language models to find flaws that traditional techniques can’t. In a world where digital security is essential, Big Sleep’s variant analysis approach offers powerful support for preventing hidden attacks and vulnerabilities.

    The Future of AI-Driven Security

    With the discovery of Big Sleep, Google has demonstrated how AI can protect software before it is released to the public, preventing potential attackers from exploiting vulnerabilities. The recent creation of Vulnhuntr , an open-source analyzer, demonstrates that AI-driven security is becoming an increasingly effective weapon against digital threats.

  • AI writes 25% of Google software: a new role for engineers

    AI writes 25% of Google software: a new role for engineers

    AI is reshaping software development, with engineers now focusing on review and innovation.

    AI now generates 25% of Google’s code
    During Google’s Q3 2024 earnings call, CEO Sundar Pichai revealed a significant development: artificial intelligence (AI) now creates over a quarter of the new code at Google. This marks a turning point, with AI not just assisting but actively producing code. Engineers are now primarily focused on reviewing and enhancing AI-generated outputs, channeling their skills into complex problem-solving and innovation.

    The evolving role of engineers
    With an increased share of AI-generated code, Google engineers now spend more time overseeing and refining AI-generated work. This shift enables them to concentrate on high-level tasks and creative problem-solving, without being tied down by repetitive coding duties. For engineers, AI is less of a threat and more of a tool, allowing them to take on a more strategic role in development.

    Impact on entry-level roles
    While AI improves efficiency, it also raises questions about the future of entry-level coding roles. Junior developers may need to rethink their skillsets, adapting to an AI-driven environment by focusing on skills like guiding AI systems, validating AI outputs, and tackling complex issues.

    Google’s AI-centric approach
    Google’s use of AI in coding is part of a broader strategy to streamline operations. By merging research, security, and machine learning teams, Google aims to deploy models like Google Gemini faster and respond to technological changes more effectively.

    The future of coding
    Pichai’s announcement offers a look into a tech future where AI collaborates with engineers rather than replacing them. Engineers will maintain oversight of AI outputs, ensuring accuracy and quality while broadening their skills in machine learning.

    As engineering roles evolve, new opportunities arise for tech enthusiasts. What are your thoughts on this shift? Share your opinion in the comment form below!

  • Snapchat Launches New Spectacles in Europe

    Snapchat Launches New Spectacles in Europe

    Spectacles arrives in six European Countries with the support of a dedicated developer program

    Snapchat recently announced the European launch of its new Spectacles , available in Austria, France, Germany, Italy, the Netherlands, and Spain. This marks the first time the fifth-generation Spectacles have been made available outside of the United States, bringing advanced augmented reality (AR) innovation to new markets.

    Snapchat Spectacles
    Snapchat Spectacles

    Snap OS and the official launch

    Spectacles were officially unveiled during the Snap Partner Summit, where Snapchat also unveiled Snap OS , the new operating system that makes Spectacles a powerful tool for creating AR content .

    A program dedicated to developers

    Snapchat introduced the Spectacles Developer Program at Lens Fest, giving developers and creators access to Spectacles and an exclusive subscription to create AR lenses . The program costs $110 per month for 12 months, offering exclusive access to dedicated resources and a support team.

    Developers’ Experience with Spectacles

    Ines Hilz , AR Designer, expressed her excitement about the new Spectacles : “These smart glasses offer an immersive experience that goes beyond smartphone use, opening up new possibilities for AR storytelling and gameplay . With features such as AI integration and voice control, the innovation reaches an extraordinary level.”

    “I was immediately excited about the Spectacles! Navigating the digital world directly with your hands instead of through a smartphone screen opens up a whole new level of storytelling and immersive gameplay. I find it exciting to experience AR with friends through the Connected Lenses, as well as enjoying the seamless integration of AI and voice control. The combination of so many features in a small pair of glasses is truly amazing!” 

    For development, Snap provides many useful tools that make it easy to create and experience interactive AR worlds for Spectacles. Tracking is precise, the image is crystal clear and high contrast, and you can see and test the AR Lenses on the glasses in seconds. 

    I am convinced that we are already very close to the optimal AR glasses for the general public and that Snap, through continuous innovation, is playing a key role in this development path.” – Ines Hilz ,

    An innovative tool for AR storytelling

    Antoine Vu , CEO and Co-Founder of Atomic Digital Design, emphasized the value of the Spectacles for the team: “The Spectacles are a revolutionary device that allows us to create immersive experiences while keeping our hands free, facilitating innovative interactions and storytelling in AR.”

    “Spectacles are a truly innovative tool for our team! Creating hands-free, live immersive experiences is revolutionary for an agency like ours, and allows us to enhance everyday interactions and explore new dimensions of storytelling in AR.

    The lightweight and compact design of the Spectacles makes them comfortable for extended use, unlike bulkier AR/XR devices on the market. Additionally, the ability to share the same AR content with multiple people at once enables truly exciting shared experiences.

    Lens Studio allows us to take full advantage of advanced features like precise hand tracking, AI-powered interactions, and stunning visual effects, which allow us to tell stories in a seamless and incredibly immersive way. We are thrilled to be part of this adventure!” – Antoine Vu

    How to join the Spectacles program

    Interested developers can apply on the official Spectacles website at: spectacles.com/lens-studio .

    How to join the Spectacles program

    Interested developers can apply on the official Spectacles website at: spectacles.com/lens-studio .Come partecipare al programma Spectacles

  • Kaspersky uncovers a global Telegram malware campaign targeting fintech users

    Kaspersky uncovers a global Telegram malware campaign targeting fintech users

    Hackers used Telegram to spread spyware targeting users and businesses in the fintech and trading industries

    A targeted attack on the fintech sector

    The Kaspersky research team has recently revealed a global malware campaign in which cybercriminals used Telegram to distribute spyware. This malware, a sophisticated Trojan, is designed to steal sensitive data such as passwords and take control of devices for espionage purposes, targeting both individuals and companies in the fintech and trading sectors.

    Who’s behind the attack: the DeathStalker group

    The campaign appears linked to DeathStalker, an Advanced Persistent Threat (APT) actor offering hack-for-hire and financial intelligence services. During the latest attack observed by Kaspersky, DeathStalker attempted to infect victims with DarkMe malware, a remote access Trojan (RAT) capable of stealing information and executing commands from a remote server.

    Victims: Telegram users in trading and fintech channels

    Hackers targeted Telegram channels frequented by enthusiasts and professionals in trading and fintech. This campaign spanned over 20 countries across Europe, Asia, Latin America, and the Middle East.

    The infection process: DarkMe malware in action

    The infection chain analysis revealed that attackers used malicious archives like RAR or ZIP, attaching them to Telegram posts. Within these archives, seemingly harmless files with extensions like .LNK, .com, and .cmd trigger the infection, leading to the installation of the DarkMe malware.

    Telegram as a discreet attack vector

    According to Maher Yamout, a Kaspersky expert, cybercriminals use Telegram channels to bypass security checks: “Using messaging platforms like Telegram builds trust, leading victims to download malware without security warnings, which are less frequent compared to standard internet downloads.”

    DeathStalker’s hiding strategy

    DeathStalker employs advanced techniques to hide traces: it deletes files and tools used during the attack and enlarges the malware size to evade detection, simulating activities of other APT groups.

    Kaspersky’s security advice

    To mitigate risks, Kaspersky recommends:

    • Installing trusted security solutions
    • Staying informed about new attack techniques
    • Providing full cyber threat visibility for InfoSec teams
    • Investing in advanced cybersecurity training

  • Meta challenges Google and Bing with AI Search Engine

    Meta challenges Google and Bing with AI Search Engine

    Meta announces new AI-powered search engine to compete with Google and Bing and revolutionize online search.

    In an announcement that aims to change the landscape of online search , Meta has revealed plans to develop an artificial intelligence -powered search engine . The project aims to challenge giants Google and Bing by offering a more personalized and intuitive search experience for users, according to a report from  The Information.

    A project that focuses on artificial intelligence

    Meta’s new search engine doesn’t just follow the traditional link -based model : using advanced Natural Language Processing ( NLP ) techniques, the system will understand the user’s intent to provide direct and detailed answers, turning the interaction into a personalized dialogue. Meta hopes to use its expertise in machine learning to offer relevant and tailored results for each user.

    Meta’s goal: more intuitive search

    Meta’s goal is to create a search that feels like a conversation. As Meta’s CTO explained , the new system could redefine online interaction with content: “We want search to be intuitive and personalized , like talking to a friend. We believe that artificial intelligence has the potential to reinvent the way we consume content.”

    Competing with the search giants

    It is no small challenge to compete with Google and Bing, the undisputed leaders in the sector. To succeed, Meta will also have to address sensitive issues such as privacy and data security. Success will depend on the ability to reassure users about the responsible management of their data.

    The Meta Advantage: A Connected Ecosystem

    The new search engine could be enriched with data from Facebook, Instagram and WhatsApp, allowing Meta to offer an experience that integrates social media, messaging and search into a single ecosystem. This could be a unique advantage, capable of providing even more relevant search results .

    Innovation in the world of research

    With this move, Meta is positioning itself as an innovative force in the search industry, responding to a growing demand for alternatives to traditional search engines. This challenge to the entire industry could lead to a new era of intelligent search .

    Do you have any thoughts on this new Meta project? Share them with us in the comments below!

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