Category: Seo Blog
Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
Google Question Fringe Score: What It Really Means
A hidden signal that measures how far a query sits on the edge of Google’s knowledge What is the Google Question Fringe Score? In recent years, Google has added more and more layers of complexity to how it analyzes search queries. One of the latest discoveries is the Question Fringe Score, an internal metric Google may use…
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What Are YMYL Pages and How They Influence SEO
Do you have a website with valuable content, but you can’t rank as high as you’d like in search results? Have you ever wondered why some of your web pages seem penalized even though they provide correct information? Have you heard about Google YMYL pages but don’t know exactly what they are or how they might affect your online business? If you…
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Tripadvisor between SEO and AI: the future of travel search
How artificial intelligence is changing the way we travel and position ourselves online SEO is not dead, but it must evolve For years, SEO has been the key to reaching travelers online. Today, with the rise of artificial intelligence, many believe it is outdated. But Tripadvisor CEO Matt Goldberg sees it differently: “The same skills that allow you to be crawled…
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Google Removes 100 Results per Page
Chaos in Rank Tracking and New Challenges for Digital Marketing. The removal of the &num=100 parameter reshapes SEO tracking and forces marketers to rethink strategy A silent but disruptive change Google has quietly eliminated the option to display 100 search results per page, long accessed through the &num=100parameter. While technical on the surface, this move has caused immediate ripples:…
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Web Guide: the AI-powered compass to explore the web
Google tests a new experiment that reorganizes search results with AI to help you find what you need more easily A new kind of Google Search experience Google has launched Web Guide, a new Search Labs experiment aimed at revolutionizing how we explore search results. The idea is simple yet powerful: use artificial intelligence to group web links into…
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Google Discover summarizes news with AI: the end of journalism?
Google integrates artificial intelligence into its mobile news feed, promising speed—but publishers fear losing visibility
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Google Search gets smarter: introducing Gemini 2.5 Pro, Deep Search and AI-powered calls
The most advanced AI capabilities ever are now part of Google Search for AI Pro and AI Ultra subscribers – here’s how it’s changing everything
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The 10 alternative search engines to Google
(Article updated on July 17, 2025) – Search engines have become a fundamental part of our daily lives. When it comes to search engines, Google is usually the first name that comes to mind. However, the web is far more diverse than it seems, and over the years many valid alternatives have emerged—or persisted—that cater…
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Goodbye SEO-only, welcome GEO: How Google search is changing forever
Google transforms its search experience with AI: what you say matters more than how you say it
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