Category: Seo Blog
Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
Google Search gets smarter: introducing Gemini 2.5 Pro, Deep Search and AI-powered calls
The most advanced AI capabilities ever are now part of Google Search for AI Pro and AI Ultra subscribers – here’s how it’s changing everything
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The 10 alternative search engines to Google
(Article updated on July 17, 2025) – Search engines have become a fundamental part of our daily lives. When it comes to search engines, Google is usually the first name that comes to mind. However, the web is far more diverse than it seems, and over the years many valid alternatives have emerged—or persisted—that cater…
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Goodbye SEO-only, welcome GEO: How Google search is changing forever
Google transforms its search experience with AI: what you say matters more than how you say it
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Download and get hacked: the silent malware hiding in Google results
Over 8,500 systems infected via fake PuTTY and WinSCP downloads in a global SEO poisoning campaign
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Google Disavow File: What It Is and How to Use It
Have you found suspicious backlinks that threaten your website?The Google Disavow Tool is the feature that allows you to protect your site from toxic links, spam, or negative SEO attacks. In this guide, you’ll learn how to create and submit a disavow file, when to use it, and why it can make a significant difference in your search engine rankings.…
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Google vs publishers: AI Overviews ignite antitrust clash in Europe
A group of independent publishers files a complaint against Google over AI-generated summaries that allegedly hurt news websites
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Google releases June 2025 core update
What’s changing in SEO rankings, search traffic and visibility?
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Google SERP Volatility Spikes – May 2025
After weeks of relative calm, Google Search rankings saw a significant spike in volatility on May 8, 2025, initially in the United States and then spreading to Italy on May 9. In this article, we break down what’s happening in the SERPs using data from tools like Semrush, and explain what it means for your SEO strategy right now. May 8:…
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How to Rank in Google AI Overviews
Ranking in AI Overviews is not guaranteed, but by aligning your content with SEO strategies, enhancing user experience, and embracing structured data and E-E-A-T, you can significantly improve your visibility across search engines. The evolution of AI in search demands a proactive, quality-driven approach to content creation and optimization. With the introduction of Google’s AI Overview, search engine optimization (SEO) is entering a new…
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