Category: Seo Blog
Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
How to prevent Google from indexing a web page?
A client asked me to create a web page to show to their partners but he wants this page not to be indexed in search engines and, in particular, to be invisible to Google. Why create web pages that should not be indexed in Google or ask for them to be excluded from the index? The reasons…
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On-Page SEO: the latest techniques to improve your ranking on Google
Introduction On-page SEO is a fundamental pillar in the world of digital marketing. I had previously developed a checklist for on-page SEO on WordPress sites . Today I want to return to the topic of onpage SEO to delve deeper into some activities that we still believe are crucial for good organic positioning. Being directly…
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Artificial Intelligence enhances, not replaces, SEO strategies: according to Sundar Pichai, CEO of Google
During a recent speech, Google’s CEO reassured SEO professionals of the continued relevance of traditional strategies despite the advancement of AI. Share your opinions! Last April 11, 2024, Sundar Pichai , head of Google, addressed the increasingly influential role of artificial intelligence (AI) in search technology. Directly addressing the concerns of the SEO industry ,…
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SEO and Digital Marketing solutions for Oil & Gas companies
In the complex and challenging oil & gas industry, emerging online can feel like navigating uncharted waters. With the vastness of the Internet and industry-specific technical complexity, standing out is not just a matter of visibility, but of recognition as a market leader. This is where SEO (Search Engine Optimization) comes into play, making it…
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SEO Title: 12 tips for creating an effective title
In terms of content marketing or inbound marketing, the content of a web page takes on an almost decisive importance by virtue of the objectives set by SEO . The quality of the content also plays an important role from the point of view of user experience and conversion. In this article we talk about…
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Google concludes the March Anti-Spam update
The main update continues Google recently announced the conclusion of the update aimed at combating spam, focusing in particular on content generated through artificial intelligence, the abuse of expired domains and the abuse of authority. At the same time, the major update of the search engine continues to be implemented, which includes the evaluation of…
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SEO Advice from Google to Deal with Ranking Drops
The SEO world is notoriously dynamic, subject to fluctuations and sometimes sudden drops in rankings. Recently, Google’s Search Liaison, Danny Sullivan, offered valuable advice to a webmaster who experienced a significant drop in organic traffic. By analyzing this exchange, we can learn practical strategies for diagnosing and addressing ranking drops, staying on course in the…
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SEO Quote, how to do it and example
For an SEO agency , drawing up a well-structured SEO (Search Engine Optimization) quote is the key element to standing out. This guide explores how to create a compelling SEO quote, aimed at improving a website’s search engine ranking, attracting qualified traffic and ultimately increasing conversions. If you want to ask us for an SEO…
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Does Blogging Help SEO? Let’s see how
Online visibility is crucial to the success of any business. One of the most effective strategies for improving this visibility is search engine optimization (SEO). But how does blogging fit into this strategy? This article explores how blogging impacts SEO and how it can be used to improve a website’s ranking in search results. The…
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How long does it take to get results with SEO?
Search Engine Optimization (SEO) has established itself as one of the fundamental strategies for improving online visibility and positioning in search engines. However, one of the most frequently asked questions among business owners and marketers is: “How long does it take to see actual results from SEO?” SEO is not a quick fix, but a…
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What is SEO?
SEO (Search Engine Optimization) is the art and science of optimizing websites to improve their positioning in search engine results. In an era dominated by digital, standing out in the vast web is crucial for any business or brand that wants to be found online. This article is for potential clients who ask me during…
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Is the quality of Google Search results decreasing?
In an era where the Google search engine has become a fundamental element in almost everyone’s life, being used billions of times a day, we are witnessing a worrying decrease in the quality of its results. Lily Ray, Senior Director of Search Engine Optimization at digital marketing agency Amsive Digital, states, “This is the worst…
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