The Meta Description is a little gem in the sphere of SEO, a seemingly modest element but with a significant impact on online visibility and user experience. In this article, we will explore the meaning, importance and value of an effective Meta Description and understand why SEO professionals continue to give it great importance. What…
Detecting and Dealing with a Gmail Breach: Signals and Actions to Take Maintaining online security is vital. Google has revealed important signs indicating a possible breach of your Gmail account and has recommended actions to be taken to mitigate such threats. Alarm Signals One of the most obvious signs of a breach is unusual activity…
In the vast landscape of search engine optimisation (SEO), the position of a website in search results plays a key role in determining traffic and engagement. Among the many factors influencing the success of a website, the correlation between the position in search results and the Click-Through Rate (CTR) is an aspect of considerable importance.…
A “call to action” (CTA) is a term that has meaning particularly in marketing and advertising to describe a message designed to induce an immediate and specific action on the part of the recipient. Typically, it is a command or invitation, such as “Buy now,” “Sign up here,” or “Learn more.” The goal is to…
Search engines have become a fundamental part of our daily lives. They help us find information, answer our questions, and guide us through the ocean of data available online. In this article, we will explore the world of search engines and discover the best alternatives to Google. Do you want to position your website on…
What is the Google SERP? What is the SERP? It stands for Search Engine Results Page, which in Italian is translated as ‘Pagina dei Risultati del Motore di Ricerca‘. It is the web page displayed by a search engine when a user performs an online search. For seo consultants, it is important to place the…
SEO is an ever-evolving field. In recent years, new factors have emerged alongside the classic “tried and true” rules. Here we explore the 10 SEO secrets we consider in our SEO consulting activities: The importance of BERT in SEO Artificial Intelligence (AI) plays an increasingly central role in providing engaging content to users searching on…
