Category: Seo Blog
Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
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Does Blogging Help SEO? Let’s see how
Online visibility is crucial to the success of any business. One of the most effective strategies for improving this visibility is search engine optimization (SEO). But how does blogging fit into this strategy? This article explores how blogging impacts SEO and how it can be used to improve a website’s ranking in search results. The…
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How long does it take to get results with SEO?
Search Engine Optimization (SEO) has established itself as one of the fundamental strategies for improving online visibility and positioning in search engines. However, one of the most frequently asked questions among business owners and marketers is: “How long does it take to see actual results from SEO?” SEO is not a quick fix, but a…
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What is SEO?
SEO (Search Engine Optimization) is the art and science of optimizing websites to improve their positioning in search engine results. In an era dominated by digital, standing out in the vast web is crucial for any business or brand that wants to be found online. This article is for potential clients who ask me during…
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Comprehensive Guide to SEO Audits
SEO audit is a critical process for any digital strategy. It provides a clear vision of how to improve a website to achieve better rankings, attract more organic traffic, and ultimately achieve online business goals. Definition of SEO Audit An SEO (Search Engine Optimization) Audit is a complete analysis of a website with the aim of…
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Is the quality of Google Search results decreasing?
In an era where the Google search engine has become a fundamental element in almost everyone’s life, being used billions of times a day, we are witnessing a worrying decrease in the quality of its results. Lily Ray, Senior Director of Search Engine Optimization at digital marketing agency Amsive Digital, states, “This is the worst…
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What is organic traffic in Google Analytics 4 and how to analyze it
Organic traffic refers to website visits from organic (unpaid) search results. Essentially, when someone searches for something on a search engine, like “SEO consulting,” and clicks on a link to visit a website, that action is counted as organic traffic. The main difference between direct traffic and organic traffic in Google Analytics 4 (GA4) is…
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How to connect your GA4 account to Google Search Console
Connecting your Google Analytics 4 (GA4) account to Google Search Console is an essential step in gaining insights into your keywords and your website’s performance in Google search results. Follow these steps to connect GA4 and Google Search Console: 1. Access to Google Analytics Log in to your Google Analytics account (https://analytics.google.com/). Make sure you…
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Google updates the Structured Data Guide for job postings
Greater clarity on notifications of changes to Google Google recently provided more details on the JobPosting structured data guide , offering clearer guidance on how to send notifications of changes to web pages and keep the search engine informed about new pages. Updated guide for job offers The updated guidance aims to change the requirements…
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Core Web Vitals: Complete Guide to Optimizing Your Online User Experience
A client asked me what Core Web Vitals are and why they are so important. To respond to him and to anyone who needs more information on this topic, here is a complete guide, hoping it will be useful to those who read it. Let’s explore the Core Web Vitals together, the key performance indicators that directly influence…
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