Spotify announced on Thursday a significant expansion of its partnership with Google Cloud, aiming to further enhance the user experience through the integration of artificial intelligence-based large language models (LLM). This new initiative aims to precisely identify users’ listening patterns, extending the scope from traditional music algorithms to content such as podcasts and audiobooks.

LLMs, such as OpenAI’s famous ChatGPT and the very powerful Google Bard, represent a new frontier in artificial intelligence. Trained on a wide range of data, including text, code, images, audio and video, these templates are able to generate highly customised and relevant content.

Spotify, which has pioneered the adoption of artificial intelligence for its music recommendation algorithms, now proposes to leverage LLMs to extend this capability to its non-music content, such as the increasingly popular podcasts and audiobooks. This step is part of Spotify’s strategy to diversify its revenue sources by expanding its content portfolio and generating high-margin returns.

Gustav Söderström, Spotify’s Chief Product and Technology Officer, emphasised the shared commitment to building a cutting-edge platform by harnessing the emerging capabilities of generative artificial intelligence. This partnership will not only improve content recommendations, but could also provide a safer listening experience by identifying potentially harmful content.

The evolution of this collaboration between Spotify and Google Cloud promises to take the user experience to new levels by incorporating the power of artificial intelligence into audio entertainment, thus creating a more personalised and secure environment for music, podcast and audiobook fans.