Author: Dopstart

How to Add an Administrator to Your Business Profile on X (Formerly Twitter)

As Twitter evolves into X, features and options for managing business profiles continue to adapt to meet the needs of businesses in a rapidly changing digital environment. One of the most requested features for companies using the platform is the ability to add administrators to their profile, allowing for more flexible and distributed management of content and interactions. In this article, we’ll look at how you can add an administrator to your business profile on X, step by step.

Step 1: Log In to Your Business Profile

The first step is to log into your business profile on X. You will need to be the profile owner or an existing administrator to add other administrators. This is a necessary security level to ensure that only authorized users can make significant changes to the profile.

Step 2: Go to Profile Settings

Once logged in, navigate to your business profile settings. This can usually be done by clicking on your profile icon or the dropdown menu at the top right and selecting “Settings” or a similar menu item. User interfaces may vary, so look for options indicating profile management or profile settings.

Step 3: Select User or Administrator Management

Within the settings, look for a section dedicated to managing the profile’s users or administrators. It might be labeled “Team”, “Administrators”, “User Management”, or something similar. This section will allow you to see who currently has access to your business profile and in what role.

Step 4: Add a New Administrator

In the user or administrator management section, you should find an option to “Add a User” or “Add an Administrator”. Select this option, and you will be able to enter the details of the user you wish to add as an administrator. This may require the user’s email address or their username on X.

Step 5: Confirm Permissions

After entering the user’s information, you may be asked to select the level of access or permissions you wish to grant this new administrator. Choose the permissions carefully to ensure the user only has the necessary access to perform their functions.

Step 6: Invite the User and Wait for Confirmation

Once the permissions are set, send the invite to the user. The user will receive a notification or an email with an invitation to become an administrator of your business profile on X. They will need to accept the invitation to complete the process.

Final Considerations

Adding an administrator to your business profile on X can help you better manage your online presence, distribute the workload, and respond more quickly to user interactions. Always remember to grant administrative access only to trusted individuals, given the level of control they will have over your business profile.

With these simple instructions, you will be able to expand your management team on X, improving the management of your business profile and optimizing your digital communication strategy.

7 February 2024
How to Create a Business Page on X (Formerly Twitter)
In the digital era, an online presence is crucial for brand building, engaging with customers, and market positioning. X, formerly known as Twitter, has established itself as a key platform for business communications, offering companies of all sizes a powerful tool to reach their audience.

Here is a step-by-step guide on how to create a new business page on X, to maximize your online visibility and effectively engage with your audience.

1. Registration

The first step is to have an account on X. If you don’t already have one, you can register by visiting the official X website and clicking on “Sign up”. Fill out the registration form with the required information, such as the business email address and a phone number, which will help verify the account and increase its security.

2. Profile Customization

Once you have created the account, it’s crucial to customize the profile to reflect your brand’s identity. Here are some key steps:
- Profile Picture: Upload your company’s logo. Make sure it’s high quality and easily recognizable.
- Cover Image: Choose an image that best represents your company or current promotions. This will be the first visual impression users have of your brand on X.
- Bio: Insert a brief description of your company, including its mission, values, and services offered. You can also add relevant hashtags and a link to your company’s website.
- Location and Contacts: Complete the profile with your company’s location and contacts, such as a phone number or email address, to facilitate interactions with customers.
3. Content Planning

With the profile set up, the next step is to plan the content that will be published on the page. The key to effective engagement is providing valuable content that resonates with your target audience. This can include company updates, industry news, helpful tips, case studies, and promotions. Regular posting is essential to keep the interest and build an active community around your brand.

4. Interaction and Growth

Interacting with users on X can significantly increase your company’s visibility. Respond to comments, participate in relevant discussions, and use strategic hashtags to reach a broader audience. Additionally, consider using X’s advertising to promote specific tweets or to increase your business page’s followers.

5. Monitoring and Analysis

Finally, use the analytics tools offered by X to monitor the performance of your posts and better understand your audience. This data can help you optimize your content strategy and make adjustments based on your followers’ preferences.

Creating and maintaining a business page on X requires commitment and a well-planned strategy. Creating and maintaining a business page on X requires commitment and a well-planned strategy. By following these steps, you can establish a solid and influential presence for your company on this platform, expanding your reach and building meaningful relationships with your customers.
7 February 2024
The evolution of online advertising: a comprehensive guide
Online advertising has revolutionized how businesses reach and interact with their audience. From simple banner ads to complex targeting algorithms powered by artificial intelligence, online advertising has become an indispensable tool for success in today’s digital marketplace.

The origins of online advertising
- Banner Ads: The first steps into online advertising can be traced back to banner ads. These visual elements were among the first tools used to capture internet users’ attention.
- Email Marketing: Shortly after the emergence of banner ads, email marketing began to gain popularity as a means to reach customers directly through their email inboxes.
- Search Engine Marketing (SEM): With the rise of search engines, SEM became a fundamental method to increase online visibility through advertising and search engine optimization (SEO).
- Social Media Marketing: The emergence of social media opened new frontiers for online advertising, allowing businesses to interact with their audience in more direct and personalized ways.
The era of data and personalization
- Behavioral Targeting: The ability to segment users based on their online behavior led to highly personalized advertising campaigns.
- Data Analytics: Advanced use of data analytics allowed businesses to optimize their advertising strategies and improve ROI.
- Campaign Personalization: Personalization became the norm, with tailor-made ads responding to the specific interests of users.
- Retargeting: This technique allows advertisers to re-engage users who have already interacted with a brand, thereby increasing conversion chances.
Technological innovations and new formats
- Mobile Advertising: With the increase in mobile device usage, mobile advertising has become crucial for reaching audiences wherever they are.
- Video advertising: Video content has exploded in popularity, becoming one of the most effective formats for engaging audiences.
- Augmented Reality (AR) and Virtual Reality (VR): These innovative technologies are starting to be exploited to create immersive advertising experiences.
- Programmatic advertising: The automation of advertising campaigns through programmatic buying has made online advertising more efficient and targeted.
The challenges of online advertising
- Privacy Regulations: The introduction of privacy laws like GDPR has posed new challenges in data collection and usage.
- Ad Fraud and Brand Safety: Combating ad fraud and protecting brand image have become priorities.
- Market Saturation: With increased competition, it becomes more challenging to stand out in a sea of online content.
- Ethics and Transparency: Companies are increasingly called upon to demonstrate transparency and ethics in their advertising practices.
Effective strategies for online advertising
- SEO and Valuable Content: Creating search engine optimized content that is also of high value to the target audience.
- Social Media: Leveraging social media to build a community around the brand and promote content organically and through paid campaigns.
- Targeted PPC: Using pay-per-click to position at the top of search results and attract qualified traffic to the website.
- Personalized Email Marketing: Segmenting the audience and personalizing communications to increase engagement and conversions.
- Influencer Marketing: Collaborating with influencers who can authentically promote the brand to their audience.
- Data Analysis and Optimization: Constantly monitoring the performance of advertising campaigns to optimize and improve their effectiveness.
The future of Online Advertising
- Artificial Intelligence and Machine Learning: These technologies will continue to revolutionize targeting and personalization of advertising campaigns.
- Blockchain: Could offer new solutions for transparency and combating advertising fraud.
- Evolution of Social Media: Changes in social platforms will influence the strategies of social ads.
- IoT and Contextual Advertising: The Internet of Things will open new opportunities for placing advertisements in increasingly specific and personalized contexts.
Conclusion

The evolution of online advertising is a continuous journey towards greater efficiency, personalization, and innovation. Companies that manage to leverage these trends while addressing ethical and privacy challenges will be the ones that thrive in the future digital landscape.

FAQs
1. What is online advertising? Online advertising, or digital advertising, is the process of using internet platforms to promote products, services, or brands to reach the target audience through various digital formats.
2. What are the benefits of online advertising? It offers myriad benefits, including the ability to reach a global audience, campaign personalization, accurate ROI measurements, and flexibility in advertising formats.
3. How can I optimize my online advertising campaigns? Through the use of SEO, precise targeting, performance analytics, A/B testing, and continuous optimization of campaigns.
4. What role do data play in online advertising? Data allow for more precise targeting, campaign personalization, and accurate measurement of advertising effectiveness.
5. How to address privacy challenges in online advertising? By strictly adhering to privacy regulations, using data ethically and transparently, and investing in privacy-protecting technologies.
6. What are the future trends in online advertising? Advanced integration of AI and machine learning, the use of blockchain, the evolution of social media, and the expansion of contextual advertising through IoT.
7. How to effectively advertise online? By creating valuable content, leveraging social media, implementing targeted PPC campaigns, personalizing email marketing, collaborating with influencers, and constantly analyzing data to optimize strategies.
6 February 2024
Google Bard becomes Gemini: a revolution in Google’s Artificial Intelligence

Google’s technological evolution is taking a significant turn with its AI chatbot, known until now as Google Bard, set to undergo a radical transformation by adopting the new name Gemini. This move marks not only a name change but also anticipates the integration of this artificial intelligence into an increased number of applications, promising to further expand its capabilities and accessibility.

The revelation comes from information disclosed by developer Dylan Roussel, who, through Engadget, shared details on a list of updates scheduled for Google Bard. The changes, expected to be announced on Wednesday, February 7th, will see the AI chatbot renamed Gemini, a name that currently identifies the next-generation AI model powering Bard. This decision to unify the names suggests a strategy aimed at simplifying and strengthening the service’s identity.

One of the most anticipated new features is the introduction of a dedicated Android app, at least in the United States, which will allow Gemini to integrate with other commonly used Google applications such as Gmail, Google Maps, and YouTube. For iPhone users, Google has announced that it will be possible to access Gemini through the existing Google app for iOS, thus ensuring a cross-platform experience.

In addition, rumors reveal the introduction of a paid subscription tier named Gemini Advanced. This move positions Google in direct competition with OpenAI and ChatGPT, which already offer artificial intelligence services with free and premium options. The integration of Gemini into apps like Google Messages, allowing users to interact with AI as they would with any other contact, underscores Google’s intention to make its virtual assistance increasingly accessible and integrated into users’ digital daily lives.

If confirmed, these innovations could represent one of the most significant moments for Google’s artificial intelligence projects, marking an important step towards the integration of AI across a wide range of services and applications. As Google advances in the field of artificial intelligence, Apple is also preparing to launch its generative AI initiatives with the introduction of iOS 18 later this year, promising an increasingly competitive landscape in the sector.

5 February 2024
Google revolutionizes virtual assistance: Bard meets Google Assistant

Google is about to usher in a new era in artificial intelligence with the upcoming integration of Bard, its AI-based chatbot, into Google Assistant, marking the beginning of a profound transformation for the virtual assistant.

This significant update comes at a pivotal moment, following a substantial staff reduction in the Bay Area and the removal of 17 functionalities from Google Assistant, indicating a clear intention by the company to renew and enhance its virtual assistant.

Despite Google’s previous announcement regarding the integration of Bard into Google Assistant, many details about the launch and functionality remain shrouded in mystery. However, leaked information offers a preview of what the AI overhaul will bring.

The integration is expected to leverage Google’s newly released Gemini family of Large Language Models (LLMs) to augment the virtual assistant’s capabilities. Information that has been made public suggests that the Bard-powered Google Assistant will be accessible through standard voice commands such as “Hey Google” or a double tap of the side buttons.

Upon activation, the Bard-enabled Google Assistant is said to offer users the option to issue voice commands, type questions using a keyboard, or even utilize images to contextualize queries.

An introductory message from 9to5Google highlights the expanding capabilities of the integrated assistant, reassuring users of its ongoing ability to provide hands-free support.

Anticipation is building among users and tech enthusiasts, who are eagerly awaiting an official announcement from Google regarding the revolutionary updates that will transform the Google Assistant experience.

This leap forward promises to elevate virtual assistance to a higher level, preparing users for a new era of more intuitive and versatile AI interactions.

5 February 2024
AlphaGeometry: a revolution in automating olympiad level geometry problem solving

A study published in Nature introduces AlphaGeometry, an advanced system capable of solving Olympiad-level geometry problems without human demonstrations. This breakthrough marks a significant milestone in human-level automated reasoning, especially in the geometric field, known for its complexities and challenges in translating into machine-verifiable formats.

A groundbreaking study published in Nature by Trieu H. Trinh, Yuhuai Wu, Quoc V. Le, He He, and Thang Luong has unveiled AlphaGeometry, a theorem prover for Euclidean plane geometry, representing a significant advancement in the field of automated reasoning.

This system is designed to overcome challenges posed by solving geometry problems at the Olympiad level, a notoriously difficult frontier in pre-university mathematics.

The uniqueness of AlphaGeometry lies in its ability to operate without human demonstrations, unlike previous machine learning approaches that required a costly process of translating mathematical proofs into a machine-verifiable format.

Particularly in the field of geometry, this obstacle was even more pronounced due to unique translation challenges and the subsequent scarcity of training data.

AlphaGeometry is a neuro-symbolic system that employs a neural language model, trained from scratch on a vast array of synthetic data, to guide a symbolic deduction engine through infinite branching points in complex problems. In terms of performance, this system has achieved remarkable results.

On a test set of 30 latest Olympiad-level geometry problems, AlphaGeometry solved 25, surpassing the previous most effective method that solved only ten and approaching the performance of an average International Mathematical Olympiad (IMO) gold medalist.

One of the most impressive aspects of AlphaGeometry is its ability to produce human-readable proofs. It solved all geometry problems from the IMO 2000 and 2015 under human expert evaluation and discovered a generalized version of a translated IMO theorem from 2004. This represents not just a significant technological advancement but also a potential educational and research tool for mathematicians and students worldwide.

The development of AlphaGeometry marks a turning point in the automation of mathematical reasoning. While its immediate applications may be more apparent in the field of Olympiad mathematics, the implications of this research extend far beyond, suggesting a future where advanced artificial intelligence systems can tackle and solve complex problems across a variety of scientific and academic fields.

31 January 2024
Integrating a print button into web pages: how and why
Printing web documents remains a frequent need for many users.

Whether for storing information, sharing or offline analysis, the ability to print web pages easily is essential.

In this article, we will explore how to print web pages in general and why placing a print link is useful in a web page, and provide code on how to implement it.

Table of Contents
General methods for printing a web page

Standard printing of a web page: In addition to the custom print link that we will see later, it is important to know the standard methods for printing a web page. These methods rely on the features built into various web browsers.

1. Using Keyboard Shortcuts:
- Windows/Linux : Most browsers support the shortcut CTRL + Pto open the print dialog.
- Mac : Mac users can use Command + Pfor the same purpose.
2. Using the browser menu:
- In all modern browsers, you can access the print function by navigating the menu. This can generally be found by clicking on the three dots or three horizontal lines icon located in the top right corner of your browser.
- Select “Print” from the menu to open the print dialog.
3. Print preview and options:
- When the print dialog opens, users have the option to choose several settings. This may include printer selection, number of copies, pages to print (all or a selection), and other specific preferences such as page orientation (portrait or landscape) and paper size.
- Many browsers also offer a print preview, which allows users to see how the printed document will appear before proceeding with the actual printing.
4. Printing Specific Items:
- Some browsers allow you to print specific elements of a web page, such as images or selected text, by right-clicking on the element and choosing “Print” from the context menu.
5. Print to PDF:
- Instead of printing on paper, you can save the web page as a PDF using the print option. Choose “Save as PDF” or a similar option in the printer menu to create a PDF file of the web page.
Knowing the various standard printing options and methods is useful for all users who interact with web content.

While the custom print link provides quick, personalized access, the built-in print functions offer flexibility and control to meet different printing needs.

Why include a print link?
1. Improved accessibility : Novice users may not be aware of the browser’s keyboard shortcuts or printing functions.
2. Convenience : Allows users to print with a single click, improving the usability of the site.
3. Customization : Through the use of CSS, you can customize your print output, ensuring that only essential parts of the page are printed.
The code to include the print link

Basic implementation: The print function can be enabled in a web page using JavaScript. Here is a basic code example that can be inserted into any HTML page:
```
<!DOCTYPE html>
<html>
<head>
    <title>La tua Pagina Web</title>
</head>
<body>
    <p>Contenuto della tua pagina...</p>
    <a href="javascript:window.print()">Stampa questa pagina</a>
</body>
</html>
```
This code creates a link that, when clicked, activates the browser’s print function, equivalent to pressing CTRL+P on PC or Command+P on Mac.

Customization for different browsers: Although the core code works on many modern browsers, some customizations may be necessary to optimize the user experience on different browsers.
1. Chrome & Firefox:
  - No additional modifications necessary. The basic code should work fine.
2. Microsoft Edge:
  - You may need to ensure that your browser’s print settings are configured correctly to allow for smooth printing.
3. Safari (for Mac users) :
  - Consider adding a warning for Mac users to use Command+P, as behavior may vary slightly.
CSS customization for printing: To ensure that only essential parts of the page print, you can use CSS to hide unnecessary elements (such as buttons or headers) in print mode.

Here is an example:
```
@media print {
    .no-print { 
        display: none; 
    }
}
```
Including a print link on a web page not only improves accessibility and convenience for users but also ensures that the printed output is the desired format.

With just a few lines of code, you can significantly improve the user experience of your website.

I hope I was helpful. If you liked the article, share it.
30 January 2024
Google revolutionizes ADS with conversational AI

Google has recently innovated its Google Ads platform by introducing conversational artificial intelligence experiences, promising to make the creation of advertising campaigns faster and more intuitive.

With the introduction of conversational prompts, marketers can now develop advertising campaigns more efficiently.

Beta access to the conversational experience in Google Ads is currently available to English-speaking advertisers in the United States and the United Kingdom.

A global rollout to all English-speaking advertisers is expected in the coming weeks.

This new workflow, based on a chat experience, is designed to assist marketers in building campaigns. In theory, all that is needed is a website URL, and Google’s AI will start creating optimized search campaigns with relevant advertising content, including creative elements and keywords.

Advertising is becoming more visual and, as stated by Shashi Thakur, Vice President and General Manager of Google Ads, “we have heard from advertisers that it can be challenging to create engaging images that drive performance.

That’s why we designed the conversational experience to suggest images tailored to your campaign using generative AI and images from your landing page.” This capability will be added in the coming months. Advertisers will have the opportunity to approve all assets, including images, before the campaign is launched.

All images created with generative AI in Google Ads, including the conversational experience, will be identified as such. Google will use SynthID to invisibly watermark these images, which will also include open standard metadata to indicate that they were generated by AI.

Advertisers will retain the ability to approve everything before the launch of campaigns. During tests, Google observed that this helps marketers build higher quality search campaigns with less effort.

Tom Foster, a paid search manager at Page1, found the conversational experience “very easy to use”, stating that it helped create high-quality ads, further improving the performance of his campaigns.

Google has been implementing artificial intelligence in its suite of tools for some time. In October, it introduced AI creation for Demand Gen Ads and ad creatives, continuing to position itself as a leader in technological innovation in the field of online advertising.

29 January 2024
SEO Project S23-2 – Second record of 1500 visits in 28 days from Google

Second record in a few days for the SEO S23-2 project, after that of January 11th . The site has reached the milestone of 1500 visits in the last 28 days, as highlighted by Search Console Insight data.

Continued growth in January 2024

The image extracted from Google Search Console Insight shows how the client’s site had reached the last useful result in September 2020. After that date the site was penalized and had a constant drop in visits until it reached almost zero.

After a quarter full of intense work we managed to have a January 2024 that exceeded several times the maximum received by the site in the past with four records achieved from January 8, 2024 until January 26.

Visits mainly from SEOs

Looking at the Google Analytics data, it is clear that the increase in visits is fundamentally due to accesses from search engines and therefore to the SEO optimization activities that are being carried out on a daily basis.

Organic Search +102.3%

From the graph extracted from Google Analytics, organic visits are prevalent, marking an increase in sessions of 102.3%. Direct sessions follow but all the other channels also increase.

Satisfaction of Donato Paolino and the customer

Donato Paolino, Dopstart SEO consultant , expressed great satisfaction with this new result achieved: “The result demonstrates that the approach and strategies adopted are effective. We expect further achievements in the coming months.”

In addition to the words of Donato Paolino, the customer who owns the site we are talking about and who by our policy must remain anonymous declared:

“We confirm our confidence in Dopstart based on the results. Contacts in the company are also increasing from the web and this is what we had begun to hope for after years of our site being practically unproductive. We are certain that we have made an excellent investment and that we will have further satisfactions in the future, given that the result objectives for this 2024 position are quite important.”

28 January 2024

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